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Social Media: Inspiring and informing new volunteers

@b33god @timebank @junction49. Social Media: Inspiring and informing new volunteers. Making volunteering part of the fabric of everyday life. Volunteer for twestival.com.

EllenMixel
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Social Media: Inspiring and informing new volunteers

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  1. @b33god @timebank @junction49 Social Media: Inspiring and informing new volunteers

  2. Making volunteering part of the fabric of everyday life

  3. Volunteer for twestival.com • 2009: Over 1,000 volunteers and 10,000 donors raised more than $250,000 for Charity:Water  to provide clean and safe drinking water for more than 17,000 people • 2010: Over 175 cities participated to raise money for Concern Worldwide. $462,633 Raised to Date • $1.2 million within 14 months for 137 nonprofits

  4. Where is best to be? What *are* the top social sites ? Youtube ? Facebook ? Twitter ? Flickr ?  Linkedin ?  vimeo ? Foursquare ? i-volunteer ? Learning outcomes: • Identify and understand popular social networks • Identify your target audience and their likely social networks • Assess value/potential of marketing activity in social media • Set yourself achievable goals that will engage your supporters • Get your organisation on board

  5. Identify supporters Volunteers     mainly facebook and twitter Partner organizations     Twitter and Facebook Sector and Industry Peers     Twitter Trustees     Twitter

  6. Need to hang out .... ...where your target community hangs out.

  7. Goals • Increased peer support and networking • Get supporters talking about and linking to us • Social media as another route for customer service and volunteer support • Positioning as thought leader

  8. Listen Take time to listen Don't spread yourself too thin Find out what your volunteers want Links to useful information / support / tips Interesting opportunities Stories / Pictures / Video

  9. Interact Ask questions Ask what they want from you Allow community to lead Crowdsourcing Get others to tell their story Try different things – see what works Support others – they will give back Employees and volunteers greatest asset

  10. Rewards and Incentives The psychological kind Responses Competitions Recognising feedback and participation

  11. Twitter

  12. FAIL Be prepared to fail That is how you learn But be open and honest if you do

  13. Facebook

  14. Enable sharing Making it easy for our supporters to spread the word • Tweet this • Facebook Like • Add This or Share this widget - gives a number of options for user to choose

  15. Time and Money? We use lots of free tools     Tweetdeck             co-tweet     bit.ly Checking social spaces Spend 15mins in morning, lunchtime and end of day : • post one or two interesting links or pieces of content • answer any @'s or questions Join a free meetup for non-profits     NFPtweetup     NetTuesdays Free sharing of ideas and advice between peers on Twitter!

  16. All aboard? Social media guidelines to support and empower • Give staff the confidence to use social media to generate interest in TimeBank. • Protect TimeBank’s reputation. The public must be able to trust the integrity of TimeBank. Not for everyone - identify champions or those already using Blog Group • Staff meet every week and each brings a post for review • rules: constructive criticism, peer review 

  17. Guidelines • Paricipate in the conversation, don't broadcast • Use sound judgement • Don't reveal confidential information • Protect other people’s privacy • Be interesting, be honest and be yourself

  18. Measure Keep it simple             Screen grab messages of support  Google Analytics URL Shorteners will measure clickthroughs • bit.ly  Realtime stats • Woopra  Measuring "reach", RTs, Mentions, influence • Twitter analyzer  • Klout  Large pinch of salt!

  19. Social Visitors pie chart of our social visits (excluding organic search)

  20. Including organic search

  21. Learning Outcomes • Initially objective of reaching 200 Followers in 3 months - much easier than we thought. • More staff have been encouraged to join twitter and post updates around their areas of work - easier to generate interesting content • 40 Christmas page retweets in two days - reach over 100,000 people - it's not follower number that count but who you know • Twitter one of the top 20 referrers to website • Twitter does not provide complete history of past tweets - so record your stats and messages of support as you go

  22. On Message?

  23. Challenges • Finding the right people within the organization • Personal account vs organization/brand account • Measuring effectiveness and impact

  24. Next Steps • Getting more staff on board • Share it around - guest staff Tweeters and Facebookers • Better synergy between Organization FB Fanpage and Staff personal accounts - making use of existing champions • Weekly meetup for staff to discuss tactics and current issues/subjects • Build in measurement from the beginning 

  25. Damien Austin-Walker damien@timebank.org.uk

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