220 likes | 373 Views
One reason email marketers are not profitable is because it is so low cost, for example, a lot of companies don’t bother deleting their campaigns that aren’t converting. Don’t be that person. Here are 7 easy steps to boost your campaign conversion.
E N D
7 WAYS TO BOOST EMAIL CAMPAIGN CONVERSIONS PRESENTED BY HEATHER SEITZ:
CONVERSION © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
CHALLENGE: Email marketing remains one of the most cost effective and profitable marketing channels. The competition for attention in the subscribers' inbox remains the biggest challenge. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
PARETO PRINCIPLE Twenty percent (20%) of email marketers generate 80% of the profits 20% Eighty percent (80%) of email marketers do not have consistently profitable email campaigns. 80% © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
The question is. . . WHY? © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
if a traditional marketing campaign is not producing profits quickly, it’s nixed
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
7 Things You Can Test And Apply To Your Email Campaigns To Boost Conversions And Generate Higher Profits… © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
ONE Write to one person
TWO WRITE CONSISTENTLY © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
THREE Write stronger subject lines
FOUR TEST THE LENGTH OF YOUR EMAIL COPY © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
FIVE Add stories to your email copy
SIX FOCUS ON ONE RESPONSE PER EMAIL © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
SEVEN Create sequences
Write to one person • Write consistently • Write stronger subject lines • Test the length of your email copy • Add stories to your email copy • Focus on one response per email • Create sequences RECAP 7 Ways to Boost Email Campaign Conversions
© Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.
7 ways to boost email campaign conversions To get the full transcripts of this video recording and other helpful email tips, tools, and strategies, visit: www.emaildelivered.com/7-ways-boost-email-campaign-conversions Remember to sign up for a free email marketing assessment at:http://emaildelivered.com/Assessment © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.