1 / 12

IP vs. Domain Reputation

ISPs are shifting more to the domain the just looking at the IP. Usually there is an underlying issue that needs to be resolved before changing your email program and getting a new domain and IPs.

EmailDelivered
Download Presentation

IP vs. Domain Reputation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ip reputation & domain reputation HOW YOUR REPUTATION IMPACTS YOUR DELIVERABILITY

  2. IP REPUTATION and domain reputation have a big impact on whether or not your emails are making it to the inbox

  3. AOL has it's OWN IP reputation monitor that rates your reputation on a scale of "Bad" "Neutral" or "Good". If you have a "bad" reputation within AOL's internal scoring, then you'll find that your emails are often sent to the junk folder or blocked entirely. Some ISPs rely more on IP reputation while others rely more on the domain

  4. ISPs such as Gmail put much more weight on the sending domain than other ISPs. Simply changing the IP address won't always resolve delivery problems with Gmail. Some ISPs rely more on IP reputation while others rely more on the domain

  5. ISPs are getting more sophisticated, looking at the “big picture” versus just one single element (like the sending IP. However, IP address and sending domain still remain the primary filtering mechanism for many ISPs.

  6. How Do You Identify If You’ve Got A “Reputation” Problem? • Look at your overall program and determine whether or not there are underlying issues that need to be fixed. • Evaluate the problem, not just the symptom!

  7. How Do You Identify If You’ve Got A “Reputation” Problem? NOTE: It’s not enough to just change your IP and/or domain. If there are problems with your program, they will resurface. Work through the underlying problems and get those cleared up before getting a new IP or domain.

  8. Evaluate complaints (why you're getting them, campaigns that generate them most frequently, etc.)

  9. Look at list quality (list building practices, list hygiene, engagement, etc.)

  10. Evaluate your content. Is the content causing a problem? Is your HTML formatting correct? Are words, links or patterns in your messaging causing problems?

  11. Check your IP reputation • Check your sending domain reputation (look for the ‘return-path’) • TIP: For a complete troubleshooting process, get the Inbox Troubleshooting Guide at EmailDelivered.com

  12. IP REPUTATION & DOMAIN REPUTATION Learn more about how IP & domain reputation affect your email delivery: http://www.emaildelivered.com/email-reputation-ip-domain-reputation/ Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptions/pulse-subscription-center.

More Related