1 / 21

Spam Traps 101

You’ll want to be careful when it comes to spam traps in your email program. This PPT slide show will teach you about the different kinds of spam traps, what spam traps are, and how they impact your sending reputation as an emailer. You’ll also learn the 3 main types of traps and which are the most dangerous… and should be taken very seriously.

EmailDelivered
Download Presentation

Spam Traps 101

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Spam Traps 101 tSpam Traps 101 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  2. Spam Traps 101 As of late, we've seen an increase in spam traps so we thought it would be a good time to have a primer on what exactly they are, differences in types of traps, and the impact on you sender reputation. tSpam Traps 101 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  3. TYPES OF TRAPS Naturally, if you have spam traps in your list, you can see a drop in your scores, and consequently, your inbox rates. Spam traps can cause your IPs and/or domains to get blacklisted, and your overall IP reputation may be decreased in the event of too many hits. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  4. Pristine traps are used SOLELY to capture "spammers". These are addresses that have never been valid email addresses (i.e. owned by a real person). If you're hitting these, there's generally something wrong with your data collection processes or your data provider. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  5. These are addresses that were, at one point, owned by legitimate people. However, they've since abandoned the address and the ISP(s) have recycled the address and converted it to a trap. This is indicative of poor list hygiene. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  6. This is a hard bounce and is often the first step for addresses in becoming a recycled spam trap. It is important to make sure these are removed each week. These are the types primary email addresses provided in your weekly reports. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  7. WHERE TRAPS COME FROM There are a handful of ways that you could be getting these addresses into your list including: Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  8. Preventing spam traps REJECT BAD ADDRESS 1 Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  9. Preventing spam traps 2 REJECTABUSEANDPOSTMASTER ADDRESSES. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  10. Preventing spam traps 3 REJECT USERROLESLIKE SALES OR CUSTOMER SUPPORT Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  11. Preventing spam traps 4 USE DOUBLEOPTIN Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  12. Preventing spam traps 5 PROVIDE A CHANGE OF ADDRESS/ MANAGE SUBSCRIPTIONS OPTION AT THE POINT OF UNSUBSCRIBE AND IN SOME SORT OF “PREFERENCES” CENTER Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  13. Preventing spam traps Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  14. Preventing spam traps Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  15. Preventing spam traps Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  16. Preventing spam traps Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  17. Preventing spam traps Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  18. Preventing spam traps Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  19. What To Do If You're Hitting Spam Traps First things first, there's not a "list" of traps that you can simply import into your database and suppress or remove. By nature, the information is not visible to the marketer. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  20. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

  21. Heather Seitz is the Co­Founder and CEO of Email Delivered. For over a decade she has used email marketing to build successful companies and solved the biggest barrier to consistent profitability: deliverability.   For more information on spam traps, click here http://www.emaildelivered.com/email-deliverability/spam-traps-101/ . Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources. Visit www.EmailDelivered.com for Email Marketing and Deliverability Tips, Tools, & Training

More Related