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Ways to Protect your Product from Counterfeiters | Anti Counterfeit Solutions

Counterfeit products can result in substantial reputation damage to your product. To know about the ways to protect your product from counterfeiters, visit: https://ennoventure.com/ways-to-protect-your-product-from-counterfeiters/

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Ways to Protect your Product from Counterfeiters | Anti Counterfeit Solutions

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  1. Ways to Protect your Product from Counterfeiters

  2. The Impact of Counterfeit Goods Counterfeit products lead to a long-term impact on your brand and can result in substantial reputation damage to your product – aside from the loss of sales. They infringe upon your copyright, trademark, and intellectual property rights. Since counterfeiters also use advanced technologies, it’s getting tougher to differentiate between original and fake products. Here are some steps for protecting your brand from counterfeiters.

  3. Registration While registering your intellectual property rights might seem like an expensive affair, it can save you from damages down the line – in case counterfeiters infringe upon your property rights. Trademarks such as licenses, patents, industrial designs, etc., can further secure your brand.

  4. Resources Some online resources are available for free and can guide you towards better protection of your property rights. They not only keep you updated about various developing counterfeit threats but also how to combat them

  5. Counterfeit Products With access to modern technology, counterfeiters make it difficult to differentiate between the real thing and the fake one. Therefore, when you see a product being sold at a very low price, it should serve as a red herring, and you should check its vendor to see if it’s a fake. You should also look for misspellings, which often give away a fake look-alike product.

  6. Anti-counterfeit Tools With a spiraling rise in counterfeits, many anti-counterfeit solutions and programs are being developed to help brand owners protect their products and intellectual properties. An example is ‘Brand Registry’ by Amazon which gets vendors to provide more detailed information about their products including IP, to protect them from counterfeiters. It also helps them to recognize counterfeiters and act against them.

  7. Read the complete blog for more details: https://ennoventure.com/ways-to-protect-your- product-from-counterfeiters/

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