SPARKING IMAGINATION, IGNITING CHANGE- RASA COMMUNICATION CO.

1. SPARKING IMAGINATION, IGNITING CHANGE- RASA COMMUNICATION CO. LTD. CONCERNING RASA COMMUNICATION CO., LTD. Rasa Communication offers a comprehensive suite of solutions, products, and services across various sectors such as telecommunications, IT, electrical, electronic systems, mechanical, and civil engineering. As a leading provider of integrated communications solutions, Rasa Communication has been operating in the Saudi Arabian market since 2012. It has a diverse portfolio of offerings and certifications (ISO 9001, OHSAS 45001, EMS 14001, and ISMS 27001), Rasa Communication is well positioned to meet clients’ needs in multiple sectors. BACKBONE OF THE COMPANY

2. Rasa Communication was founded in the year 2012 by Dr. Tariq Saud Alshenaifi and Dr. Usama Shaharyar, who serve as the CEO and General Manager respectively. Under the leadership and guidance of co-founders Dr. Tariq Saud Alshenaifi (CEO) and Dr. Usama Shaharyar (General Manager), Rasa Communication has grown into a leading provider of integrated communications solutions in the Saudi Arabian market. With its strong foundation built by co-founders Dr. Tariq and Dr. Usama, Rasa Communication continues to innovate and expand its offerings across various sectors such as telecommunications, IT, electrical, electronic systems, mechanical, and civil engineering. ABOUT CONSUMERS Rasa Communication provides a diverse range of clients in Saudi Arabia along with multiple sectors, including government, semi-government, large enterprises, and small and medium-sized businesses (SMEs). With a client base spanning various industry, Rasa Communication is well-positioned to meet the unique needs of each organization and serves tailored solutions to drive the success of the company. As one among the trusted providers of integrated communications solutions, Rasa Communication has established long-term relationships with clients in the Saudi Arabian market, including government entities, large corporations, and SMEs. HOW RASA COMMUNICATION DIFFERENTIATE THEMSELVES FROM OTHER COMPETITORS? Rasa, with its ISO certification and special licenses is well-equipped to meet the diverse needs of its clients across various industries. The Rasa team boasts significant qualifications and professional expertise, enabling them to provide proactive, dedicated,

3. and efficient solutions that exceed client expectations. Rasa Communication has built a reputation for delivering high-quality solutions and prioritizing client satisfaction above all else – a commitment that has earned it a loyal customer base in the Saudi Arabian market. INTENT OF THE ORGANIZATION Rasa Communication aims to contribute to the socio-economic development of society through its range of integrated solutions, products, and services that cater to market needs across the world. The organization strives to provide reliable, efficient, and cost-effective offerings that not only meet but exceed client expectations, ensuring exceptional service quality that fosters long-term relationships. By concentrating on innovative solutions and excellent customer care, Rasa Communication seeks to create value for its clients and the wider community while driving sustainable growth and progress in the Saudi Arabian market. HOW DOES RASA COMMUNICATION STAY AT THE FOREFRONT OF TECHNOLOGY? By leveraging AI, cloud computing, and cybersecurity solutions, Rasa Communication empowers its team members to work more efficiently and effectively while ensuring a secure and reliable infrastructure. The company’s commitment to embracing cutting-edge technologies enables its professionals to unlock their full potential through creative problem-solving and innovation, ultimately benefiting client projects and relationships.

4. FUTURE ENDEAVOURS Rasa Communication seeks to broaden its revenue streams by offering an array of value-added services like installation, maintenance, and consultancy for clients seeking comprehensive solutions. The organization intends to leverage its expertise in managed services to cater to the growing demand for tailored systems that meet specific business needs. TRENDS AND CHALLENGES IN INDUSTRY Rasa Communication has been concentrating on cutting-edge technologies such as AI, cybersecurity, data science, and IoT to provide innovative solutions that address client challenges effectively. While cloud computing and green energy have been available for over a decade, the company continues to refine its offerings in these areas to ensure optimal performance and sustainability for its clients. Despite facing tough competition from established industry giants, Rasa Communication has managed to carve out a niche through sheer determination and resourcefulness, relying solely on organic growth and self-funded initiatives. The lack of external funding and access to specialized talent poses significant hurdles for Rasa Communication, yet the team remains committed to overcoming these obstacles by leveraging their collective expertise and ingenuity. Rasa Communication develops and executes comprehensive strategies encompassing both short- and long-term objectives, ensuring alignment with the organization’s vision and goals while addressing immediate challenges and opportunities.

5. SUCCESS ACCORDING TO KEY PERSON The organization prioritizes proper pre-planning and execution, anticipating changes in the market, and adapting its strategies accordingly to maintain a competitive edge and achieve sustainable growth. By integrating, calculating, and comparing both short- and long-term perspectives into its strategic planning processes, Rasa Communication remains agile and responsive to evolving client needs and emerging technologies. HOW RASA ENCOURAGES EMPLOYEES? At Rasa Communication, the definition of success extends beyond monetary metrics, focusing on the positive impact of individuals and society through their innovative solutions and services. The organization believes that by delivering exceptional value to clients and contributing meaningfully to their success, they inherently contribute to the greater good of society, which is core to the company’s values and mission. STRATEGIES OF RASA COMMUNICATION Rasa Communication provides an inclusive, familial atmosphere where each team member takes ownership of their responsibilities much like they would do within their own families, empowering them to flourish and grow together. In addition to competitive compensation packages, Rasa Communication recognizes the importance of non-financial incentives such as personal growth opportunities, flexible working arrangements, and genuine appreciation for employees’ hard work to keep morale high and retain top talent.

6. ADVICE TO THE READERS By emphasizing smart work, Rasa Communication encourages the team members to focus on optimizing their workflows, streamlining processes, and leveraging technology to maximize productivity without sacrificing quality. This mindset allows the company to achieve more with less, which in turn enables employees to take ownership of their tasks and develop their expertise further. The Keyperson advises the readers to be calm and focus on growth and learning and to give 100%.