Transforming India’s Water Infrastructure_ A Visionary Approach by Parag Chheda, Joint Managing Director of Prince Pipes

1. Transforming India’s Water Infrastructure: A Visionary Approach by Parag Chheda, Joint Managing Director of Prince Pipes & Fittings Ltd. In the realm of India’s water infrastructure, Prince Pipes & Fittings Ltd. stands as a beacon of innovation and adaptability under the visionary leadership of Mr. Parag Chheda, the Joint Managing Director. Recognized as one of Entrepreneur One Magazine’s “Super 30 Visionary Leaders to Watch in 2024,” Mr. Chheda shares insights into Prince Pipes’ vision, strategies, and groundbreaking initiatives poised to shape the industry’s landscape. Q. What is your Vision for the future of Prince Pipes? At Prince Pipes, our growth is steered by a vision to make impactful transformations to India’s water infrastructure based on innovation and adaptability.

2. Our consistent introduction of cutting-edge technologies and methodologies keeps us at the forefront of the industry, empowering us to deliver world-class products and solutions that elevate India’s water management and infrastructure to global standards. Our Core Mission: Building a Future-Fit Business Our core mission is to build a future-ready business, strategically establishing a robust presence across the entire product value chain, with a particular emphasis on enhancing India’s water infrastructure. Our Approach: Comprehensive Product Portfolio We are developing an extensive and diverse product portfolio that caters to various applications, leveraging our position as one of the largest manufacturers and integrated piping solutions providers in India.

3. Telangana Plant With one of the industry’s most extensive portfolios, featuring over 7,200 SKUs, we go beyond production and manufacturing to drive innovation through technology and prioritize sustainability. Aligned with India’s Priorities: Our efforts are aligned with India’s national priorities, including promoting energy efficiency, fortifying water infrastructure, boosting agricultural productivity, prioritizing public health and well-being, and minimizing the use of natural resources—all while fostering sustainability.

4. In summary, our vision not only encompasses business growth but also positively contributes to addressing India’s core needs. Q. What are the key opportunities and challenges facing the pipes and fittings industry in the current economic climate? The Indian plastic pipe market is poised for a bright future, with strong prospects across various sectors including potable water supply, wastewater supply, electrical and telecommunication cable protection, agriculture, chemicals, and oil and gas. Projections indicate a robust growth rate of 10.3% CAGR until 2027, with the market expected to reach a substantial value of $10.9 billion. The government has already set the ball rolling through various schemes which has given a strong thrust of opportunities to the pipes and fittings industry. Several industries are witnessing transformation, where Prince Pipes can bring its expertise, know-how, innovation, and wide product range. Despite the favourable outlook, challenges persist. Supply chain disruptions, driven by raw material shortages and logistical complexities arising from global conflicts, remain a significant obstacle. Moreover, adapting to changing market demands and managing fluctuating input costs continue to pose ongoing challenges for industry players like Prince Pipes. Q. How is Prince Pipes positioned to capitalize on the growing demand for innovative and sustainable products?

5. At Prince Pipes, our unwavering commitment to innovation and R&D defines our identity as creators of exceptional products. For more than four decades, our vision has revolved around revolutionizing India’s water infrastructure. We remain agile, adapting to evolving needs and trends, and consistently introducing new products that adhere to international standards and technology, while also being recyclable and manufactured sustainably. Delving into some of our unique offerings: Prince Onefit: Engineered with Corzan CPVC Technology, this product stands as an exemplar for industrial use. Delivering high-quality, corrosion-resistant solutions, it ensures operational continuity with minimal downtime. Modern Plumbing Vertical: ■ Skolan Safe: Crafted with the latest noise reduction technology, it sets a new benchmark in premium drainage systems. ■ Suitable for diverse applications, from luxurious residences to expansive commercial spaces, hospitals, and educational institutions. ■ HT Safe: Another breakthrough product, offering a low-noise drainage solution using advanced polypropylene technology. ■ Versatile and functional across various settings. ■ Hauraton: Leveraging cutting-edge German technology, it signifies a milestone in efficient drainage systems.

6. Venturing into Bathware: In 2023, we introduced a distinctive collection of faucets and sanitaryware, opening new avenues for advancements. This segment has been progressing well, with rapid expansion of our presence across North and West India. Q. What strategies or approaches has Prince Pipes employed to attain growth in such a competitive market? Our focus remains on strengthening our business fundamentals, offering innovative piping solutions that continue transforming India’s water infrastructure, and translating our vision and ideas into unstoppable growth. Over the past four decades, Prince Pipes has emerged as a leader in the Indian pipes and fittings industry, driving innovations in plumbing, irrigation, storage, and sewerage systems. Now, our journey has expanded to a much grander scale. Our growth strategy and business model leverage Prince Pipes’ inherent strengths, propelling us toward becoming a stronger, greater, and more resilient enterprise that will stand the test of time. This unwavering focus has not only bestowed upon us financial and competitive value, but also underscores our commitment to ESG (Environmental, Social, and Governance) principles and sustainability.