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#110 - Travis interviews fitness expert and dynamic entrepreneur Jamie Walker. Jamie is a health guru and co-founder of Fit Approach, an online fitness and health community that caters to health enthusiasts just like her. Her company has helped connect individuals as well as fitness brands create healthy lifestyles and establish practices through various fitness events and programs. Travis and Jamie discussed how Fit Approach has transformed from a simple idea to a thriving business it is today. Jamie shares her strategy of being flexible and using various business models that applies to your business and current situation but not losing sight of the core values that defines your business. She also gives practical advice on how to establish good working relationships with vendors or sponsors, which can also help your business reach out to more potential customers. They also discussed the importance of social media and how this can be utilized to discover your target market, which is also one way of utilizing today’s technology in growing and developing your business. This and so much more are what you can expect to learn from this episode of the Entrepreneur’s Radio Show.
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Understanding what is working and what is not Podcast available at TheEntrepreneursRadioShow.com for full interview with Jaime Walker TAKING THE PATH TO A SUCCESSFUL BUSINESS
Be flexible • Use various business models that applies to your business and current situation but not losing sight of the core values that defines your business.
Be open to possibilities It’s hard to base your entire business around one revenue model. • you have to be prepared to adapt and adjust • things might not work exactly how you thought they were going to work • be very open to other possibilities
Be open to possibilities • you need to have tenacity rather than being stubborn. • what's important is having that openness and the ability to shift, and change, and adapt, but still holding on to the core value of what you're trying to create.
The beauty of partnership • Partnership is much more like a marriage • It's so important to be able to establish a relationship with the people that you work with.
The beauty of partnership • View your vendors as partners • This relationship becomes a sales force
The beauty of partnership • When you have a sales force that's not on your payroll and they're referring you because they know, like, trust, and believe in you, it's extremely powerful.
choosing social channels • In choosing a social media as a channel you have to know where your audience is and then address that. • It really depends on what you do and where your customers are and where your audience is
choosing social channels • Finding and matching brands with online influencers • Build an engaged community • It pays to get your community excited
choosing an Avatar • Choose people that shares the same values as you do. • Work with partners that share the same values and ideals
A quote from Mark Twain "Twenty years from now, you'll be more disappointed by the things that you didn't do than by the ones that you did do."
THEENTREPRENEUR’SRADIO SHOW Conversations with Self-made Millionaires & High-level Entrepreneurs that Grow Your Business a production of Rock Star Entrepreneur Network www.rockstarentrepreneurnetwork.com
