Reverse Engineering to Grow Your Customer Base

1. Reverse Engineering Beauty To Grow Your Customer Base Discover how to get in the minds of your audience Episode #84 with Travis Lane Jenkins and David Kadavy

2. Definition of HACKERS • the popular media portrayal of hackers, being somebody who breaks into computers. • kind of group of people who really value learning new things, and using technology to solve problems, and be willing to learn whatever it is that they need to learn to achieve their vision.

3. Reverse Engineering Beauty • there's cultural things that influence designs • depends upon the culture or the personal taste and intentions • you can't really have a great visual design without a great user experience

4. Do-It-Yourself (DIY) • People are learning how to do a lot of things on their own and in part because they want to but also it's just so much easier now. • Like you can create a crazy, complicated, multi-dimensional bracelet using shape ways or something like that. • Or you can make your own album, or have your own radio show.

5. DESIGN • this visual communication is a new kind of literacy • people learn how to do it more and more • with the help of visual communication understanding messages becomes easy • to convey a message verbally or even written would have taken a whole lot more effort

6. Why would an entrepreneur want to take on this sub design • If you can design something, makes something look decent when you're designing it, and not have to pay somebody else, you're creating value out of thin air. • When an entrepreneur figure out how to do a little bit of this it will be a huge ROI.

7. What are the impacts of design to a small business owner • unclear business objectives can manifest themselves in design problems. • you got to think about how design fits with the best strategy. • Being clear visually with what is the most important thing that a person should be looking at right now is a really important thing to do. 

8. Learn how to Improve Design • watch out for competing elements. • simplify decisions (like with font selection) • think about all the invisible forces in design. Communicating with these invisible things in design is really important to making clean and clear-looking design quickly and efficiently.

9. Parallel between design and writing • In writing you have the intro, and then the body, the highlights and all of those things, but there's a lot of editing and then removing what shouldn't be there. • Writing helps organize your thoughts. • It should be flowing and communicating.

10. Parallel between design and writing • In design, you are connecting your brain to the brain of the lookers of your design. • Is it flowing, is it communicating? • Is the design conveying these thoughts that you have to them.

11. It's really trying to install new eyes in your head, so that's when you see designs that you've liked, you'll have a better understanding of what's going on.

12. How to scale in your business • learn how to delegate • learn how to separate yourself from the actual doing of the business. • through the experience of learning things you come with some new tools for helping get that next level of competency into people's brains. (that’s how you scale)

13. Most people don't realize this… To be successful in any business you need to become extremely competent in that. But to really become extremely successful, very rarely does it entail you doing what it is that made you successful.

14. listen to the full interview at theEntrepreneursRadioShow.com

15. the entrepreneur’s radio show Conversations with Self-made Millionaires & High-level Entrepreneurs that Grow Your Business a production of Rock Star Entrepreneur Network www.rockstarentrepreneurnetwork.com