Ecommerce Fulfillment

1. Clarks Case study     

2. How Clarks gained a competitive advantage with early  adoption of Eshopbox platform as a service    Clarks have been pioneers in shoemaking worldwide for close to 200 years and are known  for their expertise in quality and craftsmanship. Clarks works with ​Eshopbox​ for most of its  eCommerce functions which ​include selling on marketplaces and brands own website,  order fulfilment, billing management and ​payments reconciliation​.    The Problem statement  Clarks have been selling shoes in India since 2011 and have set a vast footprint for their  customers mostly through its retail stores. With shifting consumer trends towards online  shopping in India, Clarks were keen to engage with their customers on various online  channels. This involved managing a transactional brand website of their own and working  with other eCommerce channels like Amazon, Flipkart and Myntra to improve reach and  business.  Clarks were aware of the challenges in managing eCommerce fulfilment such as:  Inventory dilution  The slow pace of order processing  Daily hassles of returns  Cumbersome accounting  Managing large teams in-house  ● ● ● ● ●   Hence, they were keen to move away from self-fulfilment and preferred outsourcing.    The solution  They were particularly impressed with ​Eshopbox​ for their understanding of the eCommerce  ecosystem and automated business processes while delivering a seamless shopping  experience for consumers. "​The blend of technology and fulfilment at Eshopbox worked  beautifully for us to deliver the consumer experience we wanted​."   Eshopbox proposed a solution that would deliver the following benefits:  Efficient use of its inventory​: across eCommerce channels in real-time avoiding  segregation of inventory for each channel.  Quick order processing:​ within the prescribed SLAs for elevated seller score on the  marketplaces.  ● ●

3.   Organized return management process​:​ revive and re-stock customer returns  with quick turnaround time.  Improved post-purchase experience:​ seamless order tracking and return  management for website shoppers, in turn reducing customer support calls.   End to end accountability: ​performing​​stock audits, channel-wise payment  reconciliations and claims management to cover damages.  ● ● ● Real-time channel integrations​: for efficient allocation of inventory and price  management across platforms.  ●   The Payoff  Eshopbox has been able to drive the eCommerce business significantly for Clarks while  improving their customer satisfaction levels.  Clarks has benefited most during peak Sale events where they could scale to ​5X  orders without any inconvenience.  40%​ reduction in its operating costs purely on the basis of using the advanced tech  platform of Eshopbox which has led to higher sell-through and reduced team costs.  Eshopbox Intelligent Storage system has been very helpful for Clarks to utilise its  inventory smartly.   Seller flex integration with Amazon has been a revelation allowing them to scale  their business to ​4X​ in a year without an increase in inventory.  The return management process has been made efficient for Clarks resulting in  inventory re-listing within ​5 days​ of receiving.   The all-time available data on Eshopbox workspace has enabled Clarks to  understand their business metrics better and make informed decisions on their  future strategies for this channel.      Before/After  ● ● ● ● ● ● Clarks wanted to leverage eCommerce as a key channel for their business and consumer  engagement.   The eCommerce channel for Clarks today contributes to more than ​30%​ of their overall  business volumes and has set them up for long term success in the Indian market.