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The iPhone XS and iPhone XS Max (Roman numeral "X" pronounced as "ten"[16]) are smartphones designed, developed and marketed by Apple Inc. They are the twelfth-generation flagships of the iPhone, succeeding the iPhone X.[17] Apple CEO Tim Cook announced the devices alongside a lower-end model, the iPhone XR, on September 12, 2018, at the Steve Jobs Theater at Apple Park. Pre-orders began on September 14, 2018, and the devices went on sale on September 21.[18]<br><br>Improvements include faster computing speeds, dual-SIM support, filming with stereo audio, and better water resistance.<br><br>The XS Max was
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