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Effect of Digital Marketing on Business

Digital marketing is the new golden standard of marketing to help businesses thrive and expand. Digital marketing is a broad term that includes marketing on digital channels through an electronic device. Social media and mobile applications, web applications, search engines, and any websites are all digital platforms or channels widely used for marketing. As much as businesses rely on traditional marketing mediums such as print ads or physical marketing, it revolves around promoting digital advertising.

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Effect of Digital Marketing on Business

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  1. Effect of Digital Marketing on Business Source: ​https://miro.medium.com/max/3200/0*f-YBCfsCVkm9meEK Digital marketing is the new golden standard of marketing to help businesses thrive and expand. Digital marketing is a broad term that includes marketing on digital channels through an electronic device. Social media and mobile applications, web applications, search engines, and any websites are all digital platforms or channels widely used for marketing. As much as businesses rely on traditional marketing mediums such as print ads or physical marketing, it revolves around promoting digital advertising. There’s a major paradigm shift towards the approach to digital marketing. The number of possibilities and the wide scope of digital marketing seems indefinitely alluring to businesses worldwide. An unprecedented surge in the growth of businesses based on digital marketing has resulted in both multi-billion dollar companies as well as small businesses to invest and explore growth opportunities via digital marketing. What is the impact of Digital Marketing? An increase in the brand presence and awareness through digital marketing has enabled consumers to quickly identify with brands and engage with them. We live in a very visual world where even the logo of a company can strike a chord with the consumer. This can be achieved through video content in various formats, images, written content such as blogs, newsletters etc. The more creative and visually striking the content is there is a greater chance of engaging the target audience. Consumers at this day and age have a greater awareness about products and services they are interested in and there is tough competition in customer acquisition and retention. Hence it is

  2. vital that a comprehensive digital marketing strategy is devised to boost the company’s growth and revenue channels. A strong digital media presence is what assures legitimacy to tech-savvy consumers of the 21​st​ century. How can this be achieved? ‘Content is king’ is one of the most widely used phrases in any digital marketing strategy. Tailor-made quality content to boost the reach and subsequent engagement traffic and conversion along with a dynamic strategy is the key to success. The objective of the content is to ‘create an experience’. From the idea to be communicated to the ease of navigation, everything from there and in between is built to be an ‘experience’. This can be achieved through all owned media, paid media, and earned media. There are a lot of tools at your disposal to monitor the growth and success of your digital marketing strategy. Whether it is brand positioning, engagement and content strategy or investment and prioritization, there are tools to audit and evaluate the return on investment (ROI) Return on Investment (ROI) Tracking ROI is critical in shaping the success rate of digital marketing. This allows companies to gather big data on market trends and analyse the scope and the reach of their digital marketing tactics. Analytics tools help measure various metrics such as CPL (Cost Per Lead), CPA (Cost Per Action), and return on ad spend among other important metrics to gauge the adequate budget spend and ROI. Furthermore tools such as SEO, CRM and Google Analytics help in optimizing the digital marketing strategy to its full potential. Advantages and disadvantages of marketing Digital marketing has taken over the world by storm. However, there are a few advantages and disadvantages to be considered. Advantages ● Targeted audience with a global reach ● Cost effective measurable results Interactive communication with consumers ● Digital Marketing sets the stage to actively engage with targeted audiences across the global based on personalization. This gives valuable insights and helps in obtaining measurable results at much lower costs. Disadvantages High competition ● Time consuming ● Securing and privacy concerns ●

  3. With intensive competition it becomes challenging to create a viable and unique marketing strategy. Content creation and campaign optimising are time consuming critical tasks. Furthermore, the sensitive matters of privacy and legality of consumer data must always be secure and protected. In Conclusion In a nutshell, digital marketing is the new norm in business. ​Explore Education is proud to have trained and groomed students to be successful marketing professionals. Explore Education offers the ​best HND courses in UAE​ for students who are aspiring for a career in

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