Social Media Marketing Services in Kuwait

1. SocialMedia Marketing ServicesinKuwait Social Media Marketingis a type of digital marketing that makes use of the strength of well-known social media platforms to meet your branding and marketing objectives. How Social Media Affects Brand Marketing? According to the recent Social Media Report by Nielsen and McKinsey-owned NM Incite, consumers are spending more time on social media than ever before. Building on this report, NM Incite's research helps shed light on the impact social media can have on marketers trying to build their brands and connect more directly with their audiences. Social media plays an important role in consumers discovering, researching and sharing information about brands and products. In fact, 60 percent of consumers who research products through multiple online sources use social networking sites to learn about a particular brand or retailer. Active social media users are more likely to read product reviews online, with 3 in 5 creating their own product and service reviews. Women are more likely than men to tell others about a product they like (81% of women vs. 72% of men). Overall, consumer-generated reviews and product ratings are social media users' favorite sources of product information. Research showsthatsocialmedia isincreasinglybecominga platformfor

2. consumers to express their loyalty to their favorite brands and products, with many seeking to reap benefits from brands to help promote their products. Of those who shared their brand experience via social media, at least 41% said they did so to get a discount. Social media users are likely to trust the recommendations of their friends and family most when researching products, with 2 out of 3 respondents to a Nielsen Global Online survey saying they were influenced by an ad with a social context high or partial impact. Social media also plays a key role in protecting brands: 58% of social media users say they write product reviews to protect others from bad experiences, and nearly a quarter say they share their negative experiences as a To "punish the company". Many customers also use social media to interact with brands at a customer service level, with 42% of 18 to 34 year olds admitting they want customer support within 12 hours of a complaint. On the other hand, another interesting trend is consumers' interest in acting as ambassadors and spokespersons for brands through social media. Most active social network users (53%) follow brands. These brands are increasingly recruiting their fans and followers to spread word-of-mouth testimonials about their products and services, and among consumers who write product reviews online, the majority say they share their experiences to "impress the company." Recognized for the work done." Social media users are also interested in collaborating with their favorite brands, with 60% of 18-34 year olds saying they would like to give advice on product improvements and another 64% would like to have products custom- made.

3. Introduce In today's digitally driven world, no business can survive without establishing a digital footprint. Even a friendly cake shop near you probably has its own Instagram page where people can place orders and have their cakes delivered to their homes. As of January 2022, Facebook has 210 million users, YouTube has 256 million users, Instagram has 147 million users, TickTockhas 100 million users, and Facebook Messenger has 988 million users. With the increase in social media users, this is a great opportunity for businesses to increase brand awareness, build trust among their customer base, generate leads, and drive sales through their social pages. Social media platforms are constantly innovating to create more engagement and value for consumers and brands. So, here are 10 ways B2B, B2C and D2C businesses can use social media to accelerate business growth 10 Actionable Social Media Strategies to Grow Your Business When building a social media strategy, it’s a smart idea for brands to build out owned, earned, and paid media in chronological order.

4. Owned Media – is content created and controlled by brands, such as their Facebook page or YouTube channel. Earned Media - Basically user-generated content like product reviews via Instagram posts. Paid Media – is content that is amplified to an audience through paid inventory, such as a retail media event, video ad, or display ad. Brands can reduce ad spend by building organic traffic through owned media, inspiring and rewarding user-generated content. Paid media, on the other hand, can be a more strategic step at a juncture when a brand is looking to scale. 1.Create a strategicplan

5. Create a blueprint for your social media project before diving headlong into execution mode. There are many channels, strategies and approaches to social media. Here are some basic steps to help create direction for your social program. • The first step is to lay out your business goals and the target audience you are looking for. • Set some measurable goals in terms of engagement and lead generation. • If you already have some digital footprints, do an audit to see where they are. • See how competitors are engaging on social media. Make a list of things you like and don't like. • Look up businesses outside your industry for inspiration. You might find some great ideas. • 2. Choose the right platform: Choose the right platform for your business based on your target audience. For example, if you run an enterprise business and want to reach startup founders, CEOs, and salespeople, then LinkedIn will prove to be a better investment of your time than Instagram. On the other hand, if you run a pet care product brand and your target audience is engaged on Instagram, you'll have a lot of people enjoying cute pet video content. However, D2C and B2C businesses can leverage platforms like WhatsApp for conversational commerce.

6. Launch and grow your social media pages The next step is to launch your social media pages. You can launch it all at once, or you can launch it step by step according to the acquisition of resources. It's important to remember that social media never sleeps, so pages need to be active 24/7. Ensure unity across all social pages in terms of branding, identity and brand voice. At the same time, adjust the tone according to the relevance of the audience. Build an Organic Content Marketing Strategy Your social pages are a platform to tell your brand story and what makes it special. The tone of the conversation should reflect the personality of the brand. Make sure the content is useful, educational and inspiring. For example, if you're building a sustainable beauty brand, provide helpful little stories about how consumers could benefit from switching to organic beauty products.

7. Your content marketing strategy can include blogs, newsletter strategies, video content, and other engaging formats that can be integrated into your core social strategy. You can use content distribution software to get your content in front of your audience. Build a cohesive brand narrative, but not a sales narrative. For example, Wholefoods' Twitter page focuses on educating users through beautiful videos, visuals, and polls.