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The power of differentiation: How emerging market entrepreneurs can stand out in

Pairing the Blackbird with classic competitive strategy concepts can help you differentiate your cannabis brand and protect the world from sub-par joint sessions. read more.

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The power of differentiation: How emerging market entrepreneurs can stand out in

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  1. 7/1/23, 11:19 PM The Power of Differentiation: How Emerging Market Entrepreneurs Can Stand Out in the Pre-Roll Category - RollPros BLACKBIRD ABOUT US RESOURCES CONTACT COMMUNITY THE POWER OF DIFFERENTIATION: HOW EMERGING MARKET ENTREPRENEURS CAN STAND OUT IN THE PRE-ROLL CATEGORY HAVE ASPIRATIONS TO LAUNCH THE NEXT BIG PRE-ROLL BRAND? YOU’LL NEED MORE THAN JUST CHOICE BUD AND AN AESTHETIC LOGO. PAIRING THE BLACKBIRD WITH CLASSIC COMPETITIVE STRATEGY CONCEPTS CAN HELP YOU DIFFERENTIATE YOUR CANNABIS BRAND AND PROTECT THE WORLD FROM SUB-PAR JOINT SESSIONS. READ MORE. https://rollpros.com/blogs/news/the-power-of-differentiation-how-emerging-market-entrepreneurs-can-stand-out-in-the-pre-roll-category/ 1/5

  2. 7/1/23, 11:19 PM The Power of Differentiation: How Emerging Market Entrepreneurs Can Stand Out in the Pre-Roll Category - RollPros DON’T BE A SHEEP: WHY YOU SHOULDN’T COPY COMPETITORS RESOURCES CONTACT COMMUNITY BLACKBIRD ABOUT US ROLL LIKE THE PROS: LEVEL THE ASSUMPTION CURSE: FORGET WHAT YOU THINK YOU KNOW THE PLAYING FIELD AGAINST ABOUT YOUR CUSTOMERS BIG MONEY THE FATHER OF MODERN BUSINESS STRATEGY STAND OUT OR MISS OUT: THE POWER OF DIFFERENTIATION IN Dream of disrupting the modern toke ritual? As the demand for pre-rolls PRE-ROLLS continues to soar, it’s clearly worth pursuing the potential revenue. New trends lead to increased competition in any industry, so how do you develop the right competitive strategy to differentiate your pre-roll brand from competitors, new and old? Even though budgets are tight, brands that invest capital in tools that create a smoking experience that differentiates them from the average pre-roll joint can set themselves as the leaders in this rapidly-growing product category. Uncover how new pre-roll brands can use time-tested competitive strategy concepts to differentiate and transform their business into the next big pre- roll brand. THE GOOD STUFF: HOW EMERGING MARKET ENTREPRENEURS CAN STAND OUT IN THE PRE-ROLL CATEGORY Ah, the sweet smell of top-shelf flower. It drives critical business drivers and gives you another arrow in your marketing quiver. Here are three reasons why focusing on quality flower can differentiate your business and drive essential business drivers. https://rollpros.com/blogs/news/the-power-of-differentiation-how-emerging-market-entrepreneurs-can-stand-out-in-the-pre-roll-category/ 2/5

  3. 7/1/23, 11:19 PM The Power of Differentiation: How Emerging Market Entrepreneurs Can Stand Out in the Pre-Roll Category - RollPros BLACKBIRD ABOUT US RESOURCES CONTACT COMMUNITY INCREASED REVENUE IMPR   Higher quality flower means higher quality joints. Creating an industry-wide known differentiator, like only using the highest-quality Lack of c flower in pre-rolls, can gain loyal customers willing to pay a premium price for a premium product from a brand they know, like, and trust. should. W BUILD A STRONG BRAND: ROLLING WITH STYLE AND SUBSTANCE Let’s face it, with the pre-roll market being as crowded as it is, building a strong brand is essential to stand out from the crowd. But with so many brands competing for attention, it can be challenging to know where to start. Let’s dive in: DEVELOP A CLEAR AND CONSISTENT BRAND MESSAGE CREATE A MEMORABLE VISUAL IDENTITY GO WHERE YOUR AUDIENCE IS STAY NIMBLE From constantly changing regulations to new states joining the legal ranks, the cannabis industry is a rapidly evolving market, and staying nimble is critical to staying ahead of the competition. Here are a few ways to stay nimble: https://rollpros.com/blogs/news/the-power-of-differentiation-how-emerging-market-entrepreneurs-can-stand-out-in-the-pre-roll-category/ 3/5

  4. 7/1/23, 11:19 PM The Power of Differentiation: How Emerging Market Entrepreneurs Can Stand Out in the Pre-Roll Category - RollPros PAY ATTENTION TO INDUSTRY TRENDS BE W BLACKBIRD ABOUT US RESOURCES CONTACT COMMUNITY   Keep your finger on the pulse of the industry by attending conferences, reading industry publications, and networking with other cannabis Be bold a professionals on LinkedIn and industry meetups. led to th ESTABLISH BARRIERS TO ENTRY In Michael Porter’s classic strategy book, Competitive Strategy, he outlines how to create a sustainable competitive advantage that sets your business apart from the rest. Establishing barriers to entry and making it difficult for competitors to replicate your success is one way to do this. Proprietary technology can help ensure you and your competitors aren’t reciting the same script on pre-rolls. Cue the Blackbird commercial joint rolling machine. Investing in unique technology or processes, like the Blackbird, which mimics a perfect hand-rolled joint every time, gives pre-roll brands a game-changing competitive edge that’s impossible to replicate with gravity-fed or volume-filled cones. Establishing barriers to entry is about more than just making things harder for your competitors. It’s about creating a sustainable competitive advantage that insulates you against the average pre-roll on the market. FLY WITH THE BLACKBIRD: ELEVATE YOUR PRE-ROLL GAME We’ve covered a lot of ground, so let’s review. Differentiation, quality, brand building, barriers to entry, and staying nimble are all critical elements for success in the competitive pre-roll market. Armed with the Blackbird Rolling Machine, you can level the playing field with a unique differentiator, stand out from the crowd and build a more defensible market position. Click here to learn more. https://rollpros.com/blogs/news/the-power-of-differentiation-how-emerging-market-entrepreneurs-can-stand-out-in-the-pre-roll-category/ 4/5

  5. 7/1/23, 11:19 PM The Power of Differentiation: How Emerging Market Entrepreneurs Can Stand Out in the Pre-Roll Category - RollPros Want to plant a flag in the ground and stand out from the other pre-roll competitors in your market? Learn more about how BLACKBIRD ABOUT US RESOURCES CONTACT COMMUNITY the Blackbird can help you differentiate your product and build a strong pre-roll brand. © RollPros, 2023 QUICK LINKS ABOUT CONTACT Book A Demo Terms of Service +1 (360) 839-2690 Blog Privacy Policy info@rollpros.com Financing Search https://rollpros.com/blogs/news/the-power-of-differentiation-how-emerging-market-entrepreneurs-can-stand-out-in-the-pre-roll-category/ 5/5

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