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Definition of Social Marketing

Definition of Social Marketing. Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters. A 7 Step Social Marketing Approach. Knowledge Desire Skills

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Definition of Social Marketing

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  1. Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability of a social idea or practice in one or more group of target adopters. Session 26

  2. A 7 Step Social Marketing Approach • Knowledge • Desire • Skills • Optimism • Facilitation • Stimulation • Reinforcement Session 26

  3. Goal of Social Marketing Campaign Social marketing aims to ‘reach’ one or a number of target groups in order to initiate and effect changes in their ideas and behavior. Session 26

  4. Planning a Social Marketing Campaign • Determine the specific information you need • Look for previously collected, or secondary, information that will meet your needs • Collect any additional, or primary, information you need • Observation • Mail, telephone or in-person surveys • Focus groups • Present your plan to others for evaluation Session 26

  5. Potential Media Components for a Social Marketing Campaign • Television • Radio • Newspapers (Daily and weekly) • News Magazines • Popular magazines • Internet • Direct marketing (mail and phone) • Public appearances • Public rallies • Films Session 26

  6. Media Production and Dissemination Materials • Television ads • Radio ads • Print ads • Press releases and statements • Website • Direct marketing materials Session 26

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