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Blogs, news and journalists Or Whose News Is It Anyway? Jo Twist BBC News website technology reporter jo.twist@bbc.co.uk 11 October 2005
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Blogs, news and journalistsOr Whose News Is It Anyway? Jo Twist BBC News website technology reporter jo.twist@bbc.co.uk 11 October 2005
“The Roman Empire that was mass media is breaking up, and we are entering an almost feudal period where there will be many more centers of power and influence.” : Orville Schell, dean of UC-Berkeley journalism school : Business Week
18.9 million blogs tracked by search engine Technorati “One blog created every second”
Strategic Personal Political News / eyewitness Niche Filters
“Freedom of the press belongs to those who own one, and blogging means practically anyone can own one. That is the number one reason why weblogs matter… a blog, you see, is a little First Amendment machine.” : Jay Rosen, press critic :
“I do not underestimate the tests before us. We may never become true digital natives, but we can and must begin to assimilate to [our audience’s] culture and way of thinking. It is a monumental, once-in-a-generation opportunity, but it is also an exciting one, because if we’re successful, our industry has the potential to reshape itself, and to be healthier than ever before.” : Rupert Murdoch :
Fast turnaround News in 45 mins to 1 hour Need immediate feed Need immediate reaction and comment
Will check traditional news sources Blogs for original stories Blogs for opinion Blogs for rumours Blogs for offbeat news
Transformed my newsgathering RSS key Given vertical depth to newsgathering Blogs reflect of wider conversation about news
Blogs will have absolute latest PR websites don’t Often they are first : Scobelizer Not enough RSS on sites Don’t have time to go searching Need it to come to me
“Bloggers, through their links are dictating what is important on the net because they are basically linking to things that make Google think it’s very important.” : Simon Waldman, Guardian Unlimited : Blogs as network for our content Blogs are not a threat We should not call them “they” We use our privileged position as journalists to check story People trust the news if they see it on BBC
“I firmly believe that the point of weblogging is not merely to have your own blog, but to participate more fully in the public conversation. This means reading and commenting on other people’s blogs – ideally at least as much as you post in your own.” : Amy Gahran :
Corporate blogs not a habit Scobelizer is influential and valuable But he is not official Microsoft blogger Corporate blogs should be real (would rather listen to a podcast)
Updated daily Specialist knowledge or links Informal personal tone Reporting debate and being a filter Informative Outward linking Authoritative Encouraging conversation Trustworthy
But unless you get things right, you will be poo pooed Format and RSSTone Content Engagement with others through comments
Blogging is decentralising news and opinion Works well with media producer such as the BBC which is supposed to be impartial Bloggers link to us and form opinion We provide balanced view
Blogging is a global public conversation Bloggers talk about the BBC Informal public watchdogs Our role as the fact checkers People trust us
“To my knowledge, this is a first. The article did not credit the photographer, Camoby, so it's unclear if the BBC purchased these images or if he works on staff or he simply let them use the photos gratis. His web site, however, does feature a BBC ticker. What's known is that these images were not published under a Creative Commons license. Now I am not accusing the BBC of any wrong doing. However, I do find it fascinating that the BBC may be pulling in consumer-generated images from Flickr rather than shooting their own work. If anyone has more information, it would be appreciated.” : Steve Rubel, Micropersuasion :
Weather predicting pegs Embargoed Already blogged So do we it?
Our job is to be accurate, not necessarily the first to report the news … But speed still matters!
Challenges news and media Chance to engage and to tell all sides of the story Make us accountable If you neglect blogosphere you risk disengagement and alienation Blogs as reaction to patronising media
Blogs offer challenges to PR Have to decide who YOUR audience is Recognise the value of blogs as global public conversation and word of mouth Beware the Chinese Whispers! Remember the rules of engagement
What they show us: The iPod and mobile generation no longer want to be tethered to tradition news outlets It wants news and information when it wants it, wherever it is, and from which ever voice it chooses With the collaboration of traditional news and media organisations, a revolutionary future landscape can be defined
Wikipedia http://en.wikipedia.org/wiki/Weblog Corporate Blogging: Killer App Or Corporate Killer? - Kent Lewis http://www.webpronews.com/enterprise/enterpriseonline/wpn-13-20051005CorporateBloggingKillerApporCorporateKiller.html Auto-updated every 5 minutes, it uncovers the most relevant items from thousands of news sites and weblogs http://tech.memeorandum.com/ Scripting News http://scripting.com/ Contentious – Amy Gahran http://www.contentious.com/ Scobelizer http://radio.weblogs.com/0001011/ Corporate Blog Manifesto http://radio.weblogs.com/0001011/2003/02/26.html Boing Boing http://boingboing.net/ jo.twist@bbc.co.uk