fragrance human psychology

8. Example of a Simple Fragrance

10. Topnotes The most volatile of the fragrance raw materials. Typical notes are citrus, Herbal, Aldehydic, Green, Marine/Ozone, Fruit. Herbal notes are essentially used in masculine perfumery. Aldehydic notes give power, diffusion and uniqueness to a fragrance and are entirely synthetic. Fruit - generally extracted from the skin of the fruit. However, most fruit tend only to have a light skin and therefore the extraction of the oil from the skin has been replaced by a synthetic reproduction of the odours. Middle Notes Typical notes - floral, spice, wood, leather. Base Notes Typical Notes - animal, musk, amber, sweet/powdery. Typically the most expensive. An increase in the base notes of a fragrance will increase the cost of the fragrance. The base notes of a fragrance give the fragrance its substantivity/longevity. Only synthetic musks are now used, however they only reproduce the softness, sweetness and fixative properties of natural musk without its animalic notes. Amber notes - labdanum, incense. Sweet/powdery notes - often referred to as pastry notes. eg. Tonka bean, Benzoin, Vanilla. Topnotes The most volatile of the fragrance raw materials. Typical notes are citrus, Herbal, Aldehydic, Green, Marine/Ozone, Fruit. Herbal notes are essentially used in masculine perfumery. Aldehydic notes give power, diffusion and uniqueness to a fragrance and are entirely synthetic. Fruit - generally extracted from the skin of the fruit. However, most fruit tend only to have a light skin and therefore the extraction of the oil from the skin has been replaced by a synthetic reproduction of the odours. Middle Notes Typical notes - floral, spice, wood, leather. Base Notes Typical Notes - animal, musk, amber, sweet/powdery. Typically the most expensive. An increase in the base notes of a fragrance will increase the cost of the fragrance. The base notes of a fragrance give the fragrance its substantivity/longevity. Only synthetic musks are now used, however they only reproduce the softness, sweetness and fixative properties of natural musk without its animalic notes. Amber notes - labdanum, incense. Sweet/powdery notes - often referred to as pastry notes. eg. Tonka bean, Benzoin, Vanilla.

11. Aldehyde C8 CH3(CH2)6CHO Orange Aldehyde C9 CH3(CH2)7CHO Rose Aldehyde C10 CH3(CH2)8CHO Citrus Aldehyde C11 CH3(CH2)9CHO Citrus-floral Aldehyde C12 CH3(CH2)10CHO Soapy Aldehyde C13 CH3(CH2)11CHO Waxy-citrus Aldehyde C14 CH3(CH2)12CHO Fatty-citrus

13. Perfumed Products Fine Fragrance (Happy, Chanel No. 5, etc) Air Care (Candles, Electricals, etc) Fabric Care (Detergents, Conditioners, etc) Personal Care (Shampoos, AP/DEOs, etc) Personal Wash (Bar Soaps, Liquid Body or Hand Wash, etc) Home Care (Dish Wash, All Purpose Cleaners, etc)

14. Fragrance Predominate Deciding Factor!

15. Typical Consumer Products are difficult to perfume For Fine Fragrances, the perfumer has availble circ.4000+ ingredients and a simple solvent base (alcohol). For Functional Perfumery, the perfumer has only <400 ingredients depending on the type of base (pH, solvent, color, etc). Because; Many ingredients are not stable in acid or alkaline bases Many ingredients are broken down by bleach (TAED / Percarbonate) Many ingredients will react with the base to cause base instability (color, rheology, phase separation) and Limitations of product production process Limitations of packaging used Limitations of way the product is used

16. Fragrances in Consumer Products