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The Baur Asia business model

The Baur Asia business model . your bridge to Asian markets. Organisation. The shift from West to East. In 2009, total car sales in China overtook those of the US

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The Baur Asia business model

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  1. The Baur Asia business model your bridge to Asian markets

  2. Organisation

  3. The shift from West to East • In 2009, total car sales in China overtook those of the US • According to Goldman-Sachs, China will overtake the US as world’s largest economy by 2027. This is not considering the possible revaluation of the currency (RMB) which, if it happens, will accelerate the process. • Jim O’Neill, the author of this prediction, forecasts China growth in 2010 at 11.9% • HSBC has decided to move its CEO from London to Hong Kong • Asia has great diversity and vitality • India and China have 100 million more middle class per year

  4. Asia Guidelines Many western firms fail in Asia because conditions are different: • The cultural barrier • Guanxi which describes the basic dynamic in personalized networks of influence, is a central idea in Chinese society • The need for local partners, time factor, rituals, trust and hierarchy • Need to be persistent, patient, observe local customs • Need to treat elder people with respect • Never cause anyone to lose face, importance of rituals e.g. how to accept a business card

  5. Alfred Baur from Switzerlandthe founder of BaursSwiss Companies in Asia Alfred Baur was born in 1865 in Andelfingen (Zurich/Switzerland). He studied in Winterthur and then joined an important international trading company Volkart Brothers and was transferred to Ceylon. He established his own business in 1897. He founded the Fondation Alfred & Eugenie Baur in 1931 to ensure the continuity of his company in Asia. Long before others established their business in Asia, he had the vision for the importance of these markets. Swiss companies have for over 150 years marked presence in Asia They are synonymous with Swiss efficiency and reliability. The strength of Swiss entrepreneurship has always been integrity, ethical behaviour, reliability and social responsibility as well as respect for the traditions and culture of the host countries. Swiss companies up to this day enjoy a high reputation and are sought after as partners in business.

  6. The advantage of a gateway in Asia • Local infrastructure and experience in the region allow our partners to focus on their own core expertise • Reduction of regional risks • High costs for regional offices and recruitment are avoided • With Baur Asia you have a regional office with knowledge of the region • Defining regions is another important factor. Often regions are created on a geographical basis without considering important factors such as cultural, administrative, political and economic differences • The world is neither truly local nor global

  7. General Company Description • Many SMEs have a range of innovative products of superior quality with good potential for the Asian markets • Many companies do not have the required know how to effectively and successfully promote their products in Asia • Baur Asia Pte. Ltd. - as your partner in Asia – allows you to concentrate on your core competence and at the same time be present in the region without having to invest in people or infrastructure • Baur Asia builds on a long and successful manufacturing and trading history and experience of A. Baur & Co. (Pvt.) Ltd. (www.baurs.com)

  8. Singapore – gateway to Asia • Singapore has a strategic position with 2.8 billion people living within a 7-hour flight radius, Singapore is the gateway to the region’s resources and markets • Access to the fast growing Asian markets with a strong demand for innovative products and services • Free Trade Agreements and Double Taxation Avoidance. • First rate sea, air, IT and telecommunication infrastructure, sound legal and regulatory frame work, strong intellectual property policies, low taxes, excellent financial services • Over 6,000 multinational companies and 100,000 SMEs that create an ideal environment for business synergies • Cosmopolitan city with socio-political stability and a high quality of life ranked the highest by Economist Intelligence Unit.

  9. Products and Services of BaurasiaMethodology and Steps Forward • Selection of distributors/agents • Coordination, marketing and logistical functions • Regional distribution from Singapore • Market surveys to explore the market potential • “Single Point Contact” for our partners thereby bridging distance, logistical and time difference Baur Asia requires from its partners: • Brochures covering products targeted for Asia (English) • Any available market data collected during earlier surveys specifying • Target customers / industries • Size of market in units / dollars • Competitors (names / products / strengths / weaknesses) • Target pricing

  10. Our team of experts • We are a team of nine experts with senior management experience from eight different countries • We have MNC and SME background • Our strength lies in management, marketing, distribution, logistics, administration and start up • We have worked in 18 countries • We have a solid organisation with our team in marketing, logistics and finance • We communicate in English, French, German, Italian, Mandarin, Portuguese, Sinhalese and Spanish • We bank on the experience of our organisation of over 110 years in Asia

  11. Forecast for 2020 Share of world GNPBRIC=Brasil, Russia, India, China; Asia without China

  12. Asean Countries GDP Growth Rates

  13. Organisation / Structure

  14. Management and Organisation Thomas Daetwyler, Director, based in Singapore and Sri Lanka Swiss citizen with more than 30 years experience in Asia Thiam Siew Low, Director, based in Singapore Singaporean citizen with a vast knowledge throughout Asia, responsible for services, hrd segment and management Cubby Wijetunge, Vice President, based in Sri Lanka Sri Lankan citizen with long years of experience in MNCs and local SMEs, responsible for the Indian subcontinent Elmar Lins, Vice President, based in Thailand Austrian citizen with a long career path throughout Asia, specialized in management and logistics Yohan Dissanayake, Asst. Vice President, based in Sri Lanka Sri Lankan citizen, responsible for the commodities and healthcare

  15. Management and Organisation Mahanama Dodampegama, Vice President, based in Sri Lanka Sri Lankan citizen with 25 years experience in healthcare, responsible for healthcare and cluster markets Jean-Pierre Christen, Vice President, based in Brazil Swiss citizen with over 40 years experience in marketing, responsible for South America Walter Widmer, Vice President, based in Indonesia Swiss citizen with over 25 years experience in Asia with MNCs, SMEs and his own organization. Amal Peiris, Vice President, based in Colombo Sri Lankan citizen with over 25 years experience in the textile industry Angelo Nicholas, Asst. Vice President, based in Colombo Sri Lankan citizen specialised in surgicals and diagnostics

  16. Our Team • Koh Boon Tuan, Office Manager based in Singapore Koh is responsible for all accounting functions and office management of our organisation • Susan Sim, Administrative Officer based in Singapore Susan is the heart of our company with long experience in logistics, administration and management. She coordinates with both principals and customers • Jayamani Weerasekera, GM Finance based in Colombo Jayamani has all figures at her fingertips. She is both organised as well as very proactive and has a distinct capability to analyse accounts

  17. Our Team • Thanakrit Traithip, Manager based in Thailand Thanakrit brings many years of marketing and management experience to Baur Asia’s operation. He is responsible for Thailand, Malaysia, Brunei, Japan and Myanmar and regional logistics/management • Uppatam Fuangkham, Sales Executive based in Thailand Uppatam has gained extensive knowledge in marketing both regionally as well as in the Middle East. He is responsible for Thailand, Laos and Cambodia  • Nawziya Hossen, Sales Executive based in Colombo Nawziya is responsible for Indonesia, Maldives, Pakistan and Bangladesh

  18. Our Team • Waiyarin Innoppakun,  Marketing Executive based in Bangkok Waiyarin brings extensive experience in both sales and marketing. She is responsible for Korea, Philippines, regional activities and new lines evaluation. • Pimmas Rianpinyawat,  Marketing Executive based in Bangkok Pim brings long experience in marketing and regional distribution, which is valuable to Baur Asia and our Distributors. She is responsible for Vietnam, Departmental Stores and support in regional ACD and marketing.

  19. Connecting Points

  20. Some of our partners

  21. Some examples Egli Fischer & Co. AG Mead Johnson Large multinational (Nutritional food) originally present in most Asian markets For logistic, cost and policy purposes withdrew from markets smaller than 3 Mio US$ turnover Baurasia takes over this role in a cluster thereby being a one contact partner for several markets • Swiss medium sized company specialised in an innovative product into a niche market • Were able to establish the products into the markets with regional stockholding

  22. Some examples Akras AG A. Baur & Co. (Pvt.) Ltd. Sister company established in 1897 in Sri Lanka Represents large multinationals in the segments healthcare, agriculture, specialty chemicals, optics, textile machinery, food ingredients, airline and tourism in Sri Lanka Acts as regional hub with bonded warehouse for the Indian subcontinent • Austrian medium sized company specialised in flavours and food ingredients • Baurasia takes over the role as regional office coordinating and promoting flavours through agents appointed in the target markets • Medium term regional stockholding is planned for faster supply

  23. Some examples Nouvag Frei Swiss AG High end physiotherapy instruments manufactured in Europe mostly used in hospitals for rehabilitation Did a market research initially Managed to place reference installation in Bangkok so that regional parties could see the equipment Now expanding into Indonesia, Singapore, Malaysia Further steps will be market by market approach • Swiss high end medical and dental equipment • Have already customers in some markets • Want Baurasia to establish distributorship in additional markets and a service center

  24. Some examples Polaroid Eyewear • International Head office in Zurich • Well known manufacturer of quality and fashionable sunglasses • Since 2007 established distribution in major Asian markets • Regional warehousing since 2009 to serve the markets more efficiently • Increase of turnover since 2007 by 400 %

  25. Our offices Our offices are in a modern office complex in Singapore #08-57 Vertex Building Ubi Avenue 3 Singapore 408868 Office phone: +65 6293 6282 Fax Number: +65 6293 6383 Email info@baurasia.com Business Registration No 200700035R

  26. Reach the top with us!

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