Data Enrichment App

1. Data Enrichment Improve your sales conversion by 4X

2. Data relevance – a significant problem for B2B marketers

3. Need for up-to-date customer data Your opportunity pipeline is directly proportional to the quality of accounts. • For today’s data-driven marketer, data is available in abundance, but it tends to be inaccurate, incomplete and outdated. • Outdated account information often results in campaigns reaching out the wrong target audience. • On an average, B2B data tends to decay at 30% or more every year. In other words, 30% of your business contacts can go out of date each year; including key company information, details about the org structure, and most importantly, accurate contact information.

4. Data Enrichment Your opportunity pipeline is directly proportional to the quality of accounts. • Data enrichment refers to the process of uniform formatting, ensuring records are up-to-date, ensuring relevance of information and more. • More than 65% of our customers have recorded a significant increase in their sales opportunity pipelines by enriching their customer/prospect data

5. Fiind’s Data Enrichment process • At Fiind, our AI-driven sensors constantly look for updates in data or events, thereby activating a bot that knows where to look across the web to get the maximum value. • As a result, what starts as an email or domain name transforms into an enriched organizational profile, with not only actionable firmographic information but also customer signals on buying intent and product fit to identify your total addressable market and serviceable market.

6. Effects of Enriched Data

7. 1. Increased form conversion Lesser fields result in higher form conversion • Lesser form fields can lower the barriers to web form conversions. • If you have data enrichment tools to fill up missing data, you can always reduce the number of entry fields on your web forms, thereby making it easier for the site visitors. • You can just have the “must have” fields alone on your form and the rest is taken care by your data enrichment app.

8. 2. Improved lead scoring Qualify the leads at the top of your funnel and exponentially increase the lead-to-sales ratio. • By enriching and populating a number of additional fields of information about a lead, which in turn will massively help your lead scoring. • You can thus prioritize and pursue the leads that have the highest buying intent and product fit and also helping you in account management, upselling and cross-selling.

9. 3. Enhanced customer segmentation Classify your prospects and customer into segments according to their sales propensity. • Enriched data helps you with enough information about your prospects and leads and more importantly ensures up-to-date information by refreshing the data from time to time. • Therefore, regardless of the source of the leads, the enrichment app can help you segment into the ones that are sales-ready, the ones that need to be nurtured, any so on. • The enriched insights can also help you tailor your communications to the segmented accounts.

10. 4. Hyper-personalization Move from mass communication to mass personalization. • Enriched data, helps you personalize on a scale. • Rich contextual data about prospects and customers instantly allows to establish meaningful conversations and create a hyper-personalized experience. • With enriched data, you can go beyond a prospect’s demographic and firmographic information and be relevant to their current pursuits..

11. 5. Improve the overall CX Make CX the ultimate difference between you and your competition. • Customer Experience (CX) makes all the difference for a prospect to choose between two vendors/partners. • Go beyond readily available data and identify the data that really matters, to enable a better experience for the customer. • Enriched data means you have current and relevant data. Therefore, your campaigns, targeting, and interactions with your customers and prospects are more meaningful than ever.

12. Case studies Solutions Global Systems Integrator Enterprise ISV Data Sciences Platform Productivity & Platform • Accelerate cloud • Enable partners • Commercial expansion • Enable product launches • Sales missing targets • Unhappy with leads • Growth ambitions • Account based Mkt +1 hr/day +55% >2X lift 1K+ leads Saved by focusing on the right Signals with the right accounts, integrated with SFDC CRM. Improvement in qualified marketing leads through targeting of buying Signals, integrated with Dynamics CRM. • In O365 conversions. Identified right upsell/cross-sell customers for O365, CRM, Azure and SQL. • Identified the right leads and message, based on 50+ Signals mapped to the value proposition. ’’ ’’ ’’ ’’ We took a different approach by listening for customer signals that signified buying intent.  Fiind’s solution built on Microsoft Azure resulted in over 2X improvement in conversions. Fiind enables to transform marketing with the ability to sense and respond to potential customers based on buying signals. We now have the equivalent of a Marketing GPS.  Identified the right leads and message, based on 50+ Signals mapped to the value proposition. Fiind amplifies our sales IQ with easy to use customer buying signals on everyday tools like CRM and Email. Greg Jung VP – Marketing, Civis Analytics Igor Rikalo COO, O9 Solutions Ganesh Ramakrishnan CEO, iLink Systems Nicolas Facon Sr. Director, Microsoft

13. Know more about us at www.fiind.com +1 (425) 214 4747 info@fiind.com THANK YOU!