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The Perfect Web Project - does it exist?

Fröjd is a web agency with technical core located in the heart of Stockholm, Sweden. Our clients have different needs, demands and possibilities and we help them to reach their full potential by using the right processes, methods and mindset. This presentation was held at a breakfast seminar at Fröjd in June 2014. Enjoy!

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The Perfect Web Project - does it exist?

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  1. The perfect web project - (does it exist?) Fröjd is a web agency with technical core located in the heart of Stockholm, Sweden. Our clients have different needs, demands and possibilities and we help them to reach their full potential by using the right processes, methods and mindset. This presentation was held at a breakfast seminar at Fröjd in June 2014. Enjoy! @FrojdAgency www.frojd.se

  2. What is perfect? @FrojdAgency www.frojd.se

  3. The shift Digital is communication Service Products Business development E-commerce Social media Marketing Branding Communication Customer Service etc. @FrojdAgency www.frojd.se

  4. We need a new process for digital projects “The E-commerce organisation” “The Ad Agency” ? “The IT Department” “The lean start-up” @FrojdAgency www.frojd.se

  5. Ad-agency-way Concept is king (some one else will produce it...) Communication & brand is most important Client sign-off is extremely important (heritage from print era) Everything needs to be designed and approved We present layouts in printed form (even website design) @FrojdAgency www.frojd.se

  6. E-commerce Sales rules Conversion rates Constant improvement of process Small change > Test > Small change > Test > Small change... Branding & communication is unnecessary “fluff” Copy with pride @FrojdAgency www.frojd.se

  7. IT-department System integrations rules Back-end is more important than front-end & UX Internal systems and platforms set the agenda Design is about “coloring” what is already decided Waterfall-processes makes sure decisions are made @FrojdAgency www.frojd.se

  8. Start-up-buzz Minimum Viable Product Prototype & test Bootstrap / lean Time to Market Alfa-release, Beta-release, Closed Beta, Open Beta Product focus The “idea” is worthless @FrojdAgency www.frojd.se

  9. “The E-commerce organisation” “The Ad Agency” How do you do it? “The IT Department” “The lean start-up” @FrojdAgency www.frojd.se

  10. Why digital projects are challenging... We care about the users, the “product”, sales, branding, communication, customer service, safety, usability. Equally. We care less about internal organisation, department and silos, below the line, above the line, if the CEO has IE7... @FrojdAgency www.frojd.se

  11. ? Our way (right now, we are in constant change) @FrojdAgency www.frojd.se

  12. 1. User Experience is not printable. @FrojdAgency www.frojd.se

  13. Analyze One way: Structure Design Front-end Prototype Prototype Prototype Analyze & set goals Our way: @FrojdAgency www.frojd.se

  14. 2. Release often and dare to be in beta. Don't "think" too much. @FrojdAgency www.frojd.se

  15. We have to accept one fact - we are ALWAYS one step behind... 1 year 2 years 3 years @FrojdAgency www.frojd.se

  16. But, we can decide the size of the step... 1 year 2 years 3 years @FrojdAgency www.frojd.se

  17. 3. Post-launch- budget Bigger than you think. @FrojdAgency www.frojd.se

  18. 4. Budget transparency. Time = functionality and user experience. @FrojdAgency www.frojd.se

  19. “Cheap” Bad quality... Later... Utopia Expensive “Good” “Fast” @FrojdAgency www.frojd.se

  20. 5. Define the value. And set goals. @FrojdAgency www.frojd.se

  21. 6. Innovate a few things. Standardize the rest. Prioritize. @FrojdAgency www.frojd.se

  22. 7. Expectations, roles and accountability. @FrojdAgency www.frojd.se

  23. 8. Done is better than perfect. @FrojdAgency www.frojd.se

  24. @FrojdAgency www.frojd.se This presentation is licensed by Creative Commons Erkännande 2.5 Sverige. Share, edit, transform but do not forget to link back to us!

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