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E-commerce and Website Development: Hype … and Reality

E-commerce and Website Development: Hype … and Reality Ka-Neng Au Rutgers University 30 March 2002 Introduction National IT policy Investment in network infrastructure Emphasis on human resource development for IT E-commerce hype … E-commerce is profitable … Shopping is easy …

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E-commerce and Website Development: Hype … and Reality

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  1. E-commerce and Website Development: Hype … and Reality Ka-Neng Au Rutgers University 30 March 2002

  2. Introduction • National IT policy • Investment in network infrastructure • Emphasis on human resource development for IT

  3. E-commerce hype … • E-commerce is profitable … • Shopping is easy … • E-commerce is secure … • M-commerce is the future …

  4. E-commerce is profitable … • $32.6 billion in 2001 U.S. sales • +19.3 % annual growth • all retail sales only + 3.0 %

  5. … but only for the few • Only 1% of retail sales • High cost of acquiring new customers • Low click-through rate for banner ads • Inefficient supply chain management

  6. Successful strategies • “bricks and clicks” • Online partnerships • Technology upgrades

  7. Shopping is easy … • just point and click

  8. … but paying is hard • Forms, forms, forms • Privacy concerns • Security fears • Shipping costs

  9. Successful strategy: Digital wallets • Acceptable to buyers and sellers • Easy to understand and use • Low overhead per transaction • Secure and resistant to fraud

  10. E-commerce is secure … • … for consumers

  11. … but not for merchants • Break-ins • Distributed denial of service • E-mail bombing

  12. Necessary strategies • Firewalls to restrict access • Frequent password changes • Re-routing of network traffic • Removal of abused services

  13. M-commerce is the future … • … everyone has a hand phone

  14. … but not the near future • Limited screen display • Limited speed of transmission • Limited services available • Limited size of keyboard

  15. Successful strategy:m-cash • Small purchases • Brief transactions • Charged to phone bill

  16. Necessary strategy:Privacy policy • Notice – of a privacy policy on the site • Choice – for the use of personal information • Access – to your own information • Security – of information storage

  17. Promising technology:e-markets • Online intermediary between buyers and sellers • Trading hubs for vertical markets • Potential for cost savings

  18. au@newark.rutgers.edu http://newark.rutgers.edu/~au/bahria.htm http://newark.rutgers.edu/~au/bahria.ppt

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