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Headlines

Headlines. Purpose and general guidelines for headline writing. This material is the property of the AR Dept. of Education. It may be used and reproduced for non-profit, educational purposes only after contacting the ADE Distance Learning Center at http://dlc.k12.ar.us edr. Headlines.

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Headlines

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  1. Headlines Purpose and general guidelines for headline writing This material is the property of the AR Dept. of Education. It may be used and reproduced for non-profit, educational purposes only after contacting the ADE Distance Learning Center at http://dlc.k12.ar.us edr

  2. Headlines • They are among the first items readers see on a page. • Leads summarize the story. Headlines summarize the lead. • Readers scan pages quickly, so headlines must feature newsworthy information.

  3. Headlines • A vague, poorly written headline will send the reader to another story. • A well-written headline entices readers to read the lead which then will lead the reader into the rest of the story.

  4. Importance of Headlines • It names or summarizes the important facts of the story. It makes it simple for readers to glance quickly through the publication and select which stories to read. • It communicates the mood of the story. It gives a sense of the story’s tone. A feature’s light tone can be conveyed through a play on words. A news story would have a headline with a straight line approach.

  5. Importance of Headlines • It signals the relative importance of the story. The larger the headline type, the more important the story.

  6. Teasers or Tellers • Teller headlines gain the readers attention by clearly and concisely summarizing the story. It is straight-forward and uses normal typefaces. • Example: Swimming wins state tournament

  7. Teasers or Tellers • Teller headlines gain the readers attention by clearly and concisely summarizing the story. It is straight-forward and uses normal typefaces. • Example: “Try-athlete” (story about tri-athletes at competition)

  8. Teasers or Tellers • To help the readers to the next step, teasers headlines should always be accompanied by a teller headline as the secondary headline. • Example: Try-athlete Sophomore hopes to finish first triathlon after five attempts

  9. Teasers or Tellers • Teaser headlines are usually a feature story or anything not straight news.

  10. Headline Sizes • Headlines are like umbrellas: All must cover the entire width as the story it accompanies. (Exception: If a photo or graphic helps to cover the story). • Some headlines might only be one column wide. Others can be five columns wide.

  11. Headline Sizes • This is why headlines are written AFTER pages are designed and paginated.

  12. Headline Sizes

  13. Headline Sizes • Point sizes vary also. • More important stories have larger point size headlines. Those stories also go toward the top or middle of the page. • Other stories on the page vary in point size based on story importance and placement. • Larger headlines at top of page. Smaller at bottom • Main headlines have point sizes of 72 – 60.

  14. Headline Sizes • Smaller headlines have point sizes of 54 – 24. • No primary headlines should be smaller than 24 pts. • Secondary headlines are ½ the pt size of primary and should never be any smaller than 18 pt. That means no primary headline smaller than 36 pts. get a secondary headline.

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