5 Ways to Survive a Recall Crisis

1. 5 Ways to Survive a Recall Crisis www.tellemgrodypr.com

2. Many companies are not prepared for a crisis let alone a recall. “It will never happen to me” is the mantra we hear so often. But have you thought if it happens, “Am I prepared to face a crisis?” www.tellemgrodypr.com

3. Prepare For A Recall – • A recall takes everyone involved by surprise – it’s a sudden, unplanned event. You can reduce the fallout by having a crisis plan in place. It should be a clear roadmap to follow when the bad thing happens. • Who’s On Your Recall Crisis Team?– • Pick team members who can think on their feet, have relevant experience and are close geographically to the business. Train two teams – corporate managerial and manufacturing. Media train the spokesperson, hold on camera rehearsals and rehearse message points. www.tellemgrodypr.com

4. Keep Employees and Stakeholders in the Loop – Notify employees and stakeholders immediately: Tell them what’s going on and explain the organization’s response. Stop rumors by making updates available. Use slide show; email blasts; social media updates; press releases; and statements. • Create a Media Relations Plan– • Have a media relations plan and select a person to be the media contact. He or she should have a good understanding of how media operate during a company crisis and should be able to provide ongoing information to media about how things are being handled. www.tellemgrodypr.com

5. Don’t Be Antisocial In a Crisis– • Social media involvement is very important in a crisis. Why use social media in a crisis? • Offers affordable method for connecting people during a crisis • Knows what your audience is saying about your brand • Offers your corporate voice to channels via a blog, Facebook, Twitter, YouTube, etc. www.tellemgrodypr.com

6. Thank For Watching www.tellemgrodypr.com Tellem Grody Public Relations, Inc 30745 Pacific Coast Highway, Ste. 243 Malibu, CA Zip: - 90265 PH: - (310) 313-3444