Overview of Digital Marketing

1. INTRODUCTION DIGITAL MARKETING www.optimozit.com

2. What we are going to learn? • What is Digital Marketing? • SEO • PPC • Email Marketing • Content Marketing • Local Business Marketing • Social Media Marketing • Affiliate Marketing

3. Digital Marketing Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

4. Search engine optimization SEO is the process of giving your website or a web page the high visibility in a search engine’s organic results. A website which appears in the top of the search results list will get benefited from the potential client looking out for services. The average customer always refers to a search engine such as Google, Yahoo or Bing whenever they have an immediate requirement for a product or service.

5. PPC (Pay Per Click) PPC stands for pay-per-click, a model of internet marketing in which advertisers have to pay some amount of money each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is a standout approach to PPC. In this, advertisers need to bid for ad placement in a search engine’s supported links.

6. Email Marketing Term Email marketing is generally used when we send commercial message to the group of people using email. In other words we can say, every email sent to a potential or current customer could be referred as email marketing. Sending advertisement, request business, or solicits sales or donations and many more are comes under Email marketing, its intended to build brand awareness, loyalty and trust among the people.

7. Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

8. Local Business Marketing Local business marketing is a vital part of an effective and comprehensive Internet marketing strategy. For the business with multiple locations or the organization who is looking for more local clients, a conventional SEO approach won’t be enough; In fact, marketing to a targeted local audience requires different set of strategies. If done correctly, local Business marketing enables organizations to enhance their brand value, secure higher conversion rates and engage their audience positively.

9. Social Media Marketing Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

10. Affiliate Marketing Affiliate marketing is one of the oldest forms of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

11. Thank you www.optimozit.com +91-9987650731 Optimoz IT Softech Pvt Ltd202, 9930 Spaces, Mangal Nagar, A.B. Road., Indore, India ADD.