Outsourcing Your PPC Specialist in the Philippines for Regulated Industries

1. Outsourcing Your PPC Specialist in the Philippines for Regulated Industries Managing PPC ads can be a headache, especially for industries like medicine, finance, or adult content. These industries have ever-changing Google Ads rules that make it tough to run campaigns in-house. Businesses familiar with PPC already know this struggle. This is where outsourcing your PPC work to a specialist in the Philippines can be a smart move. The Challenge of Regulated Industries in Google Ads Advertising in regulated industries on Google Ads requires a delicate balancing act. Here's what you're up against: ➢ Limited Reach: Some products or services might be completely banned from advertising. Others can only target certain audiences or have restrictions on what they can say in their ads. It's like trying to reach your ideal customers with your hands tied! ➢ Extra Scrutiny: Regulated industries get a closer look from Google, like students with a strict teacher. They have to follow tougher rules, and their ads are more likely to get rejected or their accounts suspended. One mistake and your campaigns could stop working completely. ➢ Ever-Changing Rules: Keeping up with Google Ads changes feels like trying to catch a moving target. New rules pop up all the time, and if you don't adapt, your campaigns could get messed up. To deal with these challenges, you need a PPC expert who's not just great at Google Ads but also knows the specific rules for your industry.

2. The Philippines: Your Outsourcing Powerhouse The Philippines has emerged as a hub for talented and cost-effective PPC specialists. Here's why outsourcing can be a strategic win: ➢ Deep Talent Pool: The Philippines has a lot of English-speaking digital marketing experts who are great at Google Ads and the newest PPC tricks. It's like having a big pool of qualified people to choose from! ➢ Focus on Results: Many PPC specialists in the Philippines know that getting results is important. They'll want to help you reach your goals with your ads. ➢ Time Zone Synergy: The Philippines has a work schedule that lets you communicate easily and check your campaigns in real time, even with a time difference. Imagine waking up to see how your ads did overnight!

3. Finding the perfect match While the Philippines offers a wealth of talent, choosing the right PPC specialist is crucial. Here are some key considerations when vetting potential partners: ➢ Industry Expertise: Don't settle for a generalist! Look for a specialist with a proven track record of managing campaigns in your specific regulated industry. ➢ Compliance Knowledge: Ensure the specialist has a deep understanding of relevant Google Ads policies and how to navigate them effectively. They should be your personal policy guardian angel! ➢ Performance Track Record: Don't just take their word for it. Ask for case studies or references to see their past success with similar campaigns. Look for results that align with your goals. ➢ Communication Style: Clear and transparent communication is vital, especially when dealing with complex regulations. Choose a specialist or agency that prioritises keeping you informed and involved. ShoreMarketing ShoreMarketing, a digital marketing agency in the Philippines with a significant Australian clientele, exemplifies the kind of specialist you might consider. Their three-step approach—precision, implementation, and training—highlights their commitment to understanding your business needs, crafting a tailored strategy, and empowering you with knowledge. Their focus on transparency aligns perfectly with the demands of outsourcing PPC management for regulated industries. You'll always know what's going on with your campaigns.

4. Building a Successful Outsourced Partnership Now that you've found the perfect PPC specialist, here are some tips for a successful, long-term collaboration: ➢ Set Clear Goals: Instead of just saying "get more leads," be specific. What numbers are you aiming for? How many website visitors or sales do you want? This will help your specialist understand your goals. ➢ Provide a Roadmap: Share your brand voice, messaging style, and any specific industry rules your specialist needs to follow. Think of it like giving them a guidebook for your campaign. ➢ Stay Connected: This emphasises the importance of maintaining a strong working relationship. Don't hesitate to ask questions! ➢ Check Your Ad Performance Regularly: Regularly monitoring key metrics like search performance (ppc impressions, clicks, and cost-per-click) is crucial for understanding how your campaigns are performing. This allows for quick adjustments and optimisations to improve your campaigns and get you better results. Search performance marketing daily or compare the performance of Google Ads impressions vs. clicks. ➢ Stay Up to Date: The world of online marketing is always changing. Encourage your specialist to attend online workshops and stay current on the latest Google Ads rules. Google Ads not getting impressions issues can often be addressed by staying updated on the latest best practices and troubleshooting common problems.

5. Conclusion Hiring a PPC specialist in the Philippines can be a smart move for businesses in regulated industries like medicine, finance, or adult content. These specialists are experts in Google Ads and the specific rules that apply to your industry. They can help you avoid getting your ads rejected and keep your campaigns running smoothly. This frees up your time and lets you focus on other areas of your business. The most important thing is to find a specialist who understands your industry's regulations, is open about what they're doing, and creates a plan that fits your goals and budget. With the right partner and a clear strategy, you can get the most out of PPC advertising for your regulated business. FAQS 1. Why is managing PPC ads difficult for industries like medicine, finance, or adult content? These industries face ever-changing Google Ads rules that restrict what they can advertise and how they can target customers. It's like having your hands tied when trying to reach your ideal audience. 2. What are the benefits of outsourcing PPC to the Philippines? The Philippines has many English-speaking PPC experts who are great at Google Ads and the newest tricks. They care about getting you results, and their work hours line up well with yours, even with a time difference. This means you can easily talk to them and check on your ads in real-time. 3. What should I look for when choosing a PPC specialist in the Philippines? Find a specialist who's done ads for your industry before (like medicine or finance) and knows the special Google Ads rules that apply to you. They should also have a history of success with past clients and be easy to talk to.

6. 4. What is an example of a good approach to working with an outsourced PPC specialist in the Philippines? Make it clear what you want to achieve with your ads. Tell your specialist your brand's tone, messaging style, and any special industry rules they need to follow. Talk regularly, check how your ads are doing, and encourage them to stay on top of the latest Google Ads updates. 5. Why can hiring a PPC specialist in the Philippines be a smart move for regulated businesses? These specialists can help you navigate complex Google Ads policies and avoid getting your ads rejected. They keep your campaigns running smoothly, freeing up your time to focus on other areas of your business.