COM 295 Marvelous Teaching / snaptutorial.com

1. COM 295 Apply Week 3 Selecting Source of Research (June, 2019 Syllabus) For more classes visit www.snaptutorial.com Refer to the “Evaluating Data Quality” practice activity. Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. True/False: The first step you should take in developing your research-based report is identifying what decision makers want to accomplish. True Correct

2. True/False: The information you can access through business databases and other sources at your library is generally most reliable. True Correct True/False: As you collect, analyze, and present data to others, you should provide all the relevant facts, even if they do not fit into convenient conclusions. True Correct Who will your primary audience be for this business report? low-level workers within the company suppliers of the company customers of the company decision makers within the company When you're evaluating secondary research and how well it can be revised to address your specific business problem, you are considering its biases reliability adaptability relevance If you were to use a report or guide that generally describes research about solving a particular issue, particularly one similar to the one you are encountering, you would be using ____________. scholarly journals industry publications business books white papers

3. If you were looking for a research source that provides concise, easy to understand research, which of the following research sources would you be LEAST likely to use? business periodicals white papers external blogs scholarly journals If, during your research, you were only interested in expert opinions on the topic, which of the following types of secondary sources would be LEAST helpful for you? a white paper a wiki an industry report a scholarly journal article You can usually better assess the usefulness of ____________ than other secondary sources because of the many online reviews available. scholarly journals external blogs business books industry publications A drawback of using online databases is that they provide outdated information take time to navigate are more expensive than primary research are not found in university libraries To ensure the completeness of a business message once you've compiled your research and are preparing to deliver your message, you should be sure to avoid empty phrases control paragraph length be specific

4. use action verbs Which of the following is most likely to negatively influence readers' perceptions of your credibility? generous white space inaccurate statements long paragraphs passive voice *********************************************************** COM 295 Apply Week 5 Communication Tools Comparison (June 2019, Syllabus) For more classes visit www.snaptutorial.com

5. Your coworker’s office is situated next to yours. One day she comes into your office and informs you of a huge project that is in the process of being assigned from upper management to your department’s manager. Within forty eight hours, your department manager contacts you through a text message informing you of your inclusion in this project. Unfortunately, your manager included very minimal information about project specifics, so you do not know enough to get a solid start. Your manager is highly political and does not pay much attention to detail. Also, he does not like his personnel reaching out to individuals outside of the department, especially his counterparts. On the other hand, you do have good relationships with other departmental managers. You will need to gather information so you can start your project and determine whether to use traditional or social media communication tools when you deliver your message. Your manager dislikes email and texting because he cannot hear the other person's tone of voice or see facial expressions. His frustration is related to a lack of • cues • resources • constraints • control If, in your quest to gather information, you need to meet with team members that are in different time zones around the world, which communication channel is most likely to meet your needs?

6. • an electronic discussion thread • a videoconference • a series of one-to-one phone calls • a conference call If you would like to communicate with everyone in your department, but it is not necessary for everyone to receive the message at the same time, which of the following tools would you use? • a phone conversation • a conference call • a videoconference • an email When you are ready to schedule a meeting with your department, or if you have a short, one-to-one or one-to-many message to deliver, which of the following would be the most appropriate to use? • a webinar • texting • a conference call • a blog You have finished your first draft of the project, complete with several large files for your team members to review. Several team

7. members are remote and located in different cities. What is the most efficient way for you to distribute the files for review? • through a site such as Dropbox • in the body of an email • as an email attachment • on a social media site One possible negative effect of the text you received from your department manager is that • instant messages do not work for group conversations • instant messages cannot convey meta messages • the brevity of messages can make them sound bossy • instant messaging is an inherently serious channel If you wanted to develop a personal brand, which social media tool would be most effective? • a blog • a social bookmarking page • a wiki • a discussion forum One advantage of using social media in the workplace is that social media

8. • discourage self-promotion and opportunism. • create a clear demarcation between professional and private lives. • improve productivity when used constantly. • ensure quicker access to business expertise and knowledge. While working with your team on the project, you decide to utilize a shared file platform. When doing so, it is important to • discuss protocols for co-editing files • keep comments general • create a single, shared login • grant each user access to all documents Once you finish your project, you want to present it in a forum where your audience is able to hear your tone of voice and see your nonverbal cues, such as facial expressions, gestures, and posture. The method of communication that would best accomplish this is: • email • text message • videoconference • face-to-face conversation ***********************************************************

9. COM 295 Entire Course For more classes visit www.snaptutorial.com COM 295 Week 1 Practice Going on a Business Trip to China COM 295 Week 1 Practice Case Analysis Credibility for an Entry- Level Professional COM 295 Week 1 Apply Communication Tools Scenario (2 Papers) COM 295 Week 2 Practice Case Analysis Identifying Logical Inconsistencies COM 295 Week 2 Practice Case Analysis Evaluating Principles of Persuasion in PR Messages COM 295 Week 2 Apply New Hire Persuasive Message

10. COM 295 Week 3 Practice Case Analysis Evaluating a Routine Email COM 295 Week 3 Practice Case Analysis Evaluating Charts for a Presentation COM 295 Week 3 Apply Selecting Sources of Research COM 295 Week 4 Practice Case Analysis Establishing Credibility as a Presenter COM 295 Week 4 Practice Case Analysis Evaluating the Needs of an Audience COM 295 Week 4 Apply Recruitment Presentation COM 295 Week 5 Communication Tools Comparison *********************************************************** COM 295 Practice Week 5 Identifying Constraints of Communication Channels(June 2019, Syllabus)

11. For more classes visit www.snaptutorial.com Identifying Constraints of Communication Channels Strategically selecting a communication channel means that you choose the communication channel that is best able to meet your work objectives. This process involves evaluating three qualities of communication channels: richness, control, and constraints. Richness involves two considerations: the level of immediacy and number of cues available. Control refers to the degree to which communications can be planned and recorded, thus allowing strategic message development. Constraints refer to the practical limitations of coordination and resources. You will evaluate communication channels in terms of richness, control, and constraints. ***********************************************************

12. COM 295 Practice Week 5 Moving toward the Social Age (June 2019, Syllabus) For more classes visit www.snaptutorial.com Moving toward the Social Age In the past several decades, major shifts in workplace culture have occurred. These shifts have been identified with labels such as the Industrial Age, the Information Age, and the Social Age. You will notice overlapping dates for these eras since the dividing lines between these areas are blurry. Currently, most companies operate in a culture associated with the Information Age. However, some companies still operate with values more aligned with the Industrial Age, and many companies are more aligned with the values of the emerging

13. Social Age. So, you should be familiar with these various value sets and know how to adapt to each one. In this exercise, you will identify characteristics associated with the Industrial Age (mid-1700s to 1985), the Information Age (1970 to 2025), and the Social Age (beginning around 2005 in some companies). *********************************************************** COM 295 Week 1 Apply Communication Tools Scenario (2 Papers) For more classes visit www.snaptutorial.com COM 295 Week 1 Apply: Communication Tools Scenario This assignment has two parts.

14. While working in your office, you get an urgent email from the director of another department, Max. Max claims that your work activity created a problem resulting in delays with his subordinates processing an important project, and that he needs a solution to this problem as soon as possible. Upon further investigation, you discover that there are some sub-assembly components needed that are not available for use. You have a couple of options that may help to mitigate the problem. You can contact the inventory control manager to locate a similar item for use, or you could attempt to communicate with the supplier in order to have something similar sent to the plant. After gathering a few options, you are be ready to communicate a solid response to Max, while collaborating with your department’s director. Part I: Compare in 175 to 350 words the following communication tools that could be used to create a response, and explain which method of communication you prefer and why you chose this particular communication method:  Face-to-Face interaction  Phone calls  Emails  Text Part II: Draft a 175- to 350-word email to send to the director (Max). Include the following:  your summary of his claim  the information that you gathered about the problem  potential resolutions to the problem  your recommended solution to the problem Use professional language to communicate your response. Click the Assignment Files tab to submit your assignment.

15. *********************************************************** COM 295 Week 1 Practice Case Analysis Credibility for an Entry-Level Professional For more classes visit www.snaptutorial.com COM 295 Week 1 Practice: Case Analysis: Credibility for an Entry- Level Professional Complete the “Case Analysis: Credibility for an Entry-Level Professional” in Connect. Credibility for an Entry-Level Professional Your credibility determines how others perceive and react to your communications. In this exercise, you’ll test your ability to identify actions that correspond with the three elements of credibility: competence, caring, and character.

16. Read the case below and answer the questions that follow. Jaxon, Sophia, and Emily were recently hired as audit assistants. This is the first full-time professional position for each of them. During the first few months of work, each of them experienced successes and failures. Jaxon gained a reputation for finding out exactly what clients wanted. He asked the right questions, he respectfully explained points of disagreement with them, and he showed them he was genuinely interested in them. Several of his colleagues commented that clients trusted him to act appropriately on their behalf. His supervisor was pleased that Jaxon always followed through on commitments and was positive he wouldn’t avoid reporting tax violations made by clients. However, Jaxon’s performance was far from perfect. His supervisor noticed that Jaxon sometimes made fairly basic mistakes in his audits and his colleagues would have to redo some of his work. Sophia has gained a reputation for completing audits more accurately than all other new audit assistants. Her supervisor is worried, however, about her long-term success at the firm. Sophia tends to overpromise. Last week, she told her supervisor she’d finish an important project but instead worked on other tasks. Last month, she called in sick for a few days. On one of her sick days, her supervisor saw pictures of her at a nearby resort that she had posted to Facebook. Emily is the top performer on audits among the new group of employees at the firm. She is precise and efficient. She can typically accomplish many tasks in about half the time of most other audit assistants. Her supervisor is concerned, however, about her interpersonal skills. She tends to often criticize her colleagues for their mistakes and rarely offers appreciation for their help. She also seems to rub clients the

17. wrong way and comes across as “antisocial” according to one valued client. 1 Jaxon most apparently lacks which element of credibility? Multiple Choice Caring Competence Character 2 Sophia most apparently lacks which element of credibility? Multiple Choice Character Caring Competence 3 Emily most apparently lacks which element of credibility? Multiple Choice Competence Caring Character 4 What would you most recommend to Jaxon to improve his credibility? Multiple Choice Make a priority of staying true to commitments and avoiding any deception. Find ways to compliment the work of colleagues more often. Have a mentor help overcome common mistakes in audits. Take more vacation days. Take online diversity training. 5 What would you most recommend to Sophia to improve her credibility? Multiple Choice Have a mentor help overcome common mistakes in audits.

18. Find ways to compliment the work of colleagues more often. Take more vacation days. Make a priority of not staying true to commitments and being deceptive. Make a priority of staying true to commitments and avoiding any deception. 6 What would you most recommend to Emily to improve her credibility? Multiple Choice Have a mentor help overcome common mistakes in audits. Find ways to compliment the work of colleagues more often. Take more vacation days. Take online diversity training. Make a priority of staying true to commitments and avoiding any deception. *********************************************************** COM 295 Week 1 Practice Going on a Business Trip to China

19. For more classes visit www.snaptutorial.com COM 295 Week 1 Practice: Going on a Business Trip to China Complete the “Going on a Business Trip to China” Case Study in Connect Going on a Business Trip to China Business professionals who are high in cultural intelligence possess skills and attributes to work effectively with members of other cultures. They respect, recognize, and appreciate cultural differences; possess curiosity and interest in other cultures; avoid inappropriate stereotypes; adjust conceptions of time and show patience; manage language differences to achieve shared meaning; understand cultural dimensions; establish trust and show empathy across cultures; approach cross- cultural work relationships with a learner mind-set; and build co-cultures of cooperation and innovation. In this exercise, you evaluate the experiences of an operations manager going to China to examine factories and potentially take bids for some of your company’s operations. You will notice differences in communication across cultures and analyze the interactions in terms of cultural intelligence and the following cultural dimensions: individualism and collectivism, egalitarianism and hierarchy, future orientation, assertiveness, and humane orientation. Read the case below and answer the questions that follow.

20. Recently, senior managers at Judith Carey’s company concluded that some of the company’s operations needed to be produced in lower-wage locations for the company to stay profitable. They placed Judith in charge of learning about options in China, a country she had never visited. After several months of making contacts via phone and email, Judith traveled to China to meet some potential manufacturers. She brought two of her staff members along with her on the trip. She also asked Mei, one of the company’s sales representatives in China, to join the group and act as an interpreter. Mei had joined the company’s sales department in China two years ago. Because she gained a marketing degree in a Canadian university, Mei’s English was excellent. The first stop on the trip would be with representatives of the Shunde Manufacturing (SDM) Company, a potential manufacturer for the company’s line of dolls. After a long plane trip and a sleepless night at a hotel in Shanghai, Judith started the first day of work in China tired and slightly disoriented. Her team first met the company’s president, Bo Chen, and seven other men from SDM for lunch. Judith was seated next to the company’s president for the duration of the two-hour lunch, which included course after course of foods Judith had never seen or eaten before. Judith sampled most of the dishes but was clearly uncomfortable. During the meal, the company president asked Judith, “Ms. Carey, what are your impressions of China?” Judith replied, “Well, Bo, I don’t really know too much. I’m not quite used to the air here, with all of the pollution. Of course, I’ve always known about the one-child policy, but not much else. Do you think the policy is fair?” Bo stated, “China and America must solve their problems in their own ways.” Then, he talked about the final dish for the meal—a fish. He explained that ending the meal with the fish had special symbolism in China and signaled a prosperous future for their relationship.

21. Near the end of lunch, Bo told Judith, “We’ll meet for dinner and a reception later at 6 p.m. I’ve arranged a tour for you this afternoon. Several of our staff members will take you for a walk along the river, to some beautiful Chinese gardens, and to the Shanghai Museum.” Judith was a bit dismayed. She wasn’t really in the mood for touring. Rather, she wanted to get down to business, but she obliged for the afternoon tour. During the tour, Judith asked Mei, her interpreter, “What should I do this evening to make sure we can talk about business?” Mei replied, “Tonight, you should make friends with President Chen. Give him a nice toast in front of his employees. Enjoy the wonderful food. Tomorrow you can talk about business.” That evening, Judith and her team were taken to a large private room at a restaurant. The SDM Company was now represented by more than 20 employees. Judith and Bo spent most of the dinner discussing family and professional experiences. Judith enjoyed the food, gave a toast mentioning “future cooperation” and thanking “President Chen for his hospitality,” and even sang karaoke when invited. The next day, Judith arrived at the company’s headquarters. She and her team discussed options for a partnership with SDM representatives for the duration of the day. At the end of the day, both parties agreed to continue their conversations in approximately one month. 1 When Bo Chen referred to Judith Carey as “Ms. Carey,” Judith responded by referring to him as “Bo.” Which of the following cultural dimensions can best explain this situation? Multiple Choice 窗体顶端 future orientation egalitarianism and hierarchy humane orientation individualism and collectivism assertiveness 2

22. The first day of the visit is largely spent with lavish banquets and events. Which of the following cultural dimensions can best explain this situation? Multiple Choice 窗体顶端 future orientation individualism and collectivism assertiveness egalitarianism and hierarchy Explanation In collectivist cultures, the relationship-building process generally takes longer. Informal social gatherings are a mechanism to build trust and appreciation. 3 When Judith Carey asked Bo Chen about his views of the one-child policy, he stated, “China and America must solve their problems in their own ways.” Which of the following cultural dimensions can best explain this situation? Multiple Choice 窗体顶端 humane orientation egalitarianism and hierarchy assertiveness future orientation 窗体底端 4 Judith’s interpreter, Mei, encouraged her to give a toast to Bo Chen. Which of the following cultural dimensions can best explain this situation? Multiple Choice egalitarianism and hierarchy humane orientation

23. assertiveness future orientation 5 Overall, what statement is most true of Judith? Multiple Choice She shows no cultural intelligence. She shows cultural intelligence at all times. She shows cultural intelligence at some times but not others. 6 Which of the following elements of cultural intelligence should Judith work on the most? Multiple Choice Possess curiosity and interest in other cultures. Understand the etiquette of other cultures. Manage language differences. Adjust conceptions of time and show patience. 7 Overall, this case confirms that Chinese business culture is generally considered what combination of individualism and egalitarianism? Multiple Choice high collectivism and low egalitarianism high individualism and low egalitarianism high collectivism and high egalitarianism high individualism and high egalitarianism ***********************************************************

24. COM 295 Week 2 Apply New Hire Persuasive Message For more classes visit www.snaptutorial.com COM 295 Week 2 Apply New Hire Persuasive Message It is your first week at an organization. While you have lots of experience in operations management and customer service, the organizational structure, communication channels, system and procedures are still new to you. During the interview process, you became familiar with the problems facing the organization, and you are eager to apply your new ideas. After introduction and exposure as a new team member, it is time to start interacting with individuals using lateral, downward, and upward communication in order to get information, figure out your team players, and find people of influence. Record a 2-to 3-minute audio message to your team members using one of the methods of influence discussed in your text. Your goal is to persuade them to form a work group to identify and solve the problems facing the organization. Give thought to how you would construct your message in order to influence individuals to cooperate. You want your coworkers to relax

25. and accept the fact that you are here to make their jobs easier rather than harder. Click the Assignment Files tab to submit your message. *********************************************************** COM 295 Week 2 Practice Case Analysis Evaluating Principles of Persuasion in PR Messages For more classes visit www.snaptutorial.com COM 295 Week 2 Practice: Case Analysis: Evaluating Principles of Persuasion in PR Messages

26. Complete the “Case Analysis: Evaluating Principles of Persuasion in PR Messages” in Connect. Evaluating Principles of Persuasion in PR Messages: reciprocation, consistency, social proof, liking, authority, and scarcity The following principles of persuasion can be used to plan more effective PR messages. With public relations messages, you intend to garner positive attention from stakeholders to your company. By applying principles of persuasion, you can do so more effectively. In this exercise, you will evaluate which principles of persuasion are most at play for various PR messages. Read the case below and answer the questions that follow. You are a PR specialist for a major wholesaler of fruits and vegetables, distributing them to each state in the United States and each province in Canada. You are planning a variety of PR campaigns and activities over the next few months, all with a focus on nutrition and health. In each question, you’ll evaluate which persuasive principles apply to your various PR messages. You’ll choose from the following: reciprocation, consistency, social proof, liking, authority, and scarcity. 1 You want to write a press release about a free new app you’re offering. The app allows people to keep track of what they’ve eaten each day and reports on nutritional value and calories. It also creates customized recommendations for improving your diet. By emphasizing the cost-free nature of this useful tool in the press release, you are primarily relying on which principle of persuasion? Multiple Choice

27. reciprocation scarcity social proof authority liking 2 You are developing a series of short videos for your website. In the videos, you interview local nutritionists and trainers about improving their health. On which principle of persuasion are you primarily relying? Multiple Choice scarcity authority social proof consistency liking 3 You want to develop a Facebook fan page. On the fan page, you plan to provide a forum for customers to share recipes of healthy dishes and provide links to video clips of celebrities making their favorite dishes with your signature fruits and vegetables. You are primarily using which principles of persuasion? Multiple Choice social proof and consistency social proof and authority scarcity and consistency consistency and liking 4 You are sending a tweet with a link to a health trivia contest. Customers have three days to enter the contest in which they are eligible to win a year’s supply of fruits and vegetables. When they finish entering their contest responses, they are directed to a web page with the “Five Veggie a Day Challenge.” On this web page, they have the option for developing a personalized plan to eat five vegetable servings per day. They can track how well they meet their plan on the web page, or they

28. can simply print out their plan. You are primarily using which principles of persuasion? Multiple Choice social proof and consistency social proof and authority scarcity and authority scarcity and consistency 5 You want to hold a free bloggers conference for bloggers of health issues. At the event, you allow bloggers to meet and get to know members of your company’s executive team. You also hold sessions about driving traffic to their blogs and sponsor networking events so bloggers can get to know one another. You are primarily using which principles of persuasion? Multiple Choice reciprocation and liking reciprocation, liking, and social proof reciprocation 6 You want to hold a “Get Fit” event in which you intend to break the world record for the most people doing aerobics at the same time. Your goal is to have over 100,000 people at the event. As part of your efforts to get people to participate, you are encouraging people to join the “largest exercise event in the history of the world.” What principle of persuasion is most at play here? Multiple Choice liking consistency social proof authority 7 You write a press release about your company’s corporate social responsibility efforts to fight obesity. In the press release, you explain how your company’s employees volunteer to conduct healthy lifestyle

29. presentations at local schools. What principle of persuasion is most at play here? Multiple Choice authority consistency scarcity social proof *********************************************************** COM 295 Week 2 Practice Case Analysis Identifying Logical Inconsistencies For more classes visit www.snaptutorial.com

30. COM 295 Week 2 Practice: Case Analysis: Identifying Logical Inconsistencies Complete the “Case Analysis: Identifying Logical Inconsistencies” in Connect Identifying Logical Inconsistencies You should always verify whether your messages contain sound logic. You can strengthen your logic by avoiding six types of logical inconsistencies introduced in the book: unsupported generalizations, faulty cause/effect claims, weak analogies, either/or logic, slanting of facts, and exaggeration. Unsupported generalizations involve unfairly stating all people or parts of a group or category possess a certain characteristic. Faulty cause/effect claims involve unsupported and unsubstantiated statements about how one thing causes another. Weak analogies are comparisons that lack sufficient similarities to support conclusions. In other words, this is comparing apples and oranges. Either/or logic involves unnecessarily reducing or constricting issues to two options or viewpoints. Slanting of facts involves presenting those facts that are favorable to your position. Some people refer to this as cherry-picking the facts. Exaggeration involves overstating the value or significance of something. In this exercise, you will read a conversation among a team of marketing professionals and identify the faulty logic in their conversation. Read the case below and answer the questions that follow.

31. Ron opened the conversation. “TV advertising is increasingly ineffective. Every report I’ve seen suggests that TV advertising will continue to diminish during the next 5 to 10 years, and we’ll even see spending on digital advertising surpass TV advertising pretty soon. I just saw a report that showed that TV advertising only comprises 37 percent of ad spending compared to 33 percent for digital advertising. Soon, digital advertising will overtake TV advertising. (1) As a result, it’s clear that digital advertising leads to high returns on investment. (2) We need to shift all of our TV advertising to digital advertising right away.” Maria jumped into the conversation. “Come on, Ron. Don’t you think you’re being a bit dramatic? Last year, we had huge returns from our Super Bowl ad. Suzie’s analysis showed that we picked up $50 million in sales from a $4 million dollar investment on that ad. On top of that, our brand reached an audience of 125 million people in one day. (3) There’s no doubt that TV advertising is alive and well.” “Maria, you know better than that,” Ron interjected. (4) “TV advertising is no different than cassette tapes—it’s on its way to quick extinction. We should invest all of our creative energies and budget allotments to the advertising of the future. Right now, I think we all agree that our focus is on Millennials, so why we’re still focusing on TV is confusing to me.” “Ron, I think you’re caught up in the hype of digital. (5) The latest eMarketer research report about perceiving brand value shows that 70 percent of Millennials say they’re influenced by TV advertising. That’s higher than any form of digital advertising, including social, online display, and online video. Bottom line is that TV still is our best bet for our target demographic.” “Maria, we’ve looked at that research together. You’re basically citing the only research study that shows that and it’s entirely based on self-perceptions. I can show you five other studies that show the

32. opposite picture and which are based on more reliable research methods.” Maria countered by saying, “Look, Ron, you can’t simply dismiss that eMarketer research report so easily. (6) The report undeniably shows that TV advertising is a completely effective approach that still influences nearly every Millennial.” Ron responded, (7) “Maria, I guess I don’t know how to reason with you here. Virtually every study and data point indicates digital advertising will be more effective than TV advertising.” 1 Which logical inconsistency is Ron most likely displaying in statement 1? Multiple Choice faulty cause/effect claims weak analogy either/or logic 2 Which logical inconsistency is Ron most likely displaying in statement 2? Multiple Choice either/or logic weak analogy faulty cause/effect claims 3 Which logical inconsistency is Maria most likely displaying in statement 3? Multiple Choice unsupported generalization either/or logic weak analogy 4

33. Which logical inconsistency is Ron most likely displaying in statement 4? Multiple Choice weak analogy slanting the facts either/or logic 5 Which logical inconsistency is Maria most likely displaying in statement 5? Multiple Choice  weak analogy either/or logic *********************************************************** COM 295 Week 3 Apply Selecting Sources of Research

34. For more classes visit www.snaptutorial.com COM 295 Week 3 Apply: Selecting Sources of Research Refer to the “Evaluating Data Quality” learning activity. Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. You have collected a variety of information, and now you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem. Select three sources of research from the provided list that you would use in preparing a strategy for your team.  White paper about TV  Article about Twitter  Scholarly journal article  A newspaper article  A blog post  A book  Wall Street Journal article  A Wikipedia post  A journal article  White paper Discuss in 525 to 700 words the pros and cons of each source, as well as why the three selected sources of research are the best three to use to develop your strategy.

35. Click the Assignment Files tab to submit your assignment. *********************************************************** COM 295 Week 3 Practice Case Analysis Evaluating a Routine Email For more classes visit www.snaptutorial.com COM 295 Week 3 Practice: Case Analysis: Evaluating a Routine Email Complete the “Case Analysis: Evaluating a Routine Email” in Connect. Evaluating a Routine Email

36. Email continues to be the most common type of written communication in most businesses. You can follow a variety of principles to use it effectively: (1) use it for the right purposes, (2) ensure ease of reading, (3) show respect for others’ time, (4) protect the privacy and confidentiality of others, (5) respond promptly, (6) maintain professionalism and appropriate formality, (7) manage emotion effectively, and (8) avoid distractions. Typically, as you write an email message, you should do the following: (1) provide a short, descriptive subject line, (2) use greetings and closings effectively, (3) keep your message brief yet complete, (4) clearly identify expected actions, (5) provide a descriptive and professional signature block, and (6) use attachments wisely. Routine messages should be direct and front-loaded. The primary message should have ten words or fewer, and you should typically place it in the subject line of your email to immediately capture attention. Furthermore, the primary message should appear in the first sentence or two of the message and again in the closing if your message is several paragraphs long. In the body of the routine message, you should provide short paragraphs with related details. To make sure your message receiver will comply, include all needed information. As you draft the message, aim for a helpful, professional, and reader-centered tone. Focus on making the message easy to read. Readers expect to understand your primary message in less than 10 to 15 seconds, so use short sentences and paragraphs. Paragraphs should generally be between 20 and 80 words. Design your message so that readers can find information in just moments. Use bullets, numbering, special formatting, and external links to relevant information to highlight key ideas. Read the case below and answer the questions that follow.

37. SUBJECT: Proper Submissions Hey, [Sentence 1] Thank you for traveling to our recent event “Marketing to Senior Citizens.” [Sentence 2] All of the following expenses will be reimbursed: air travel (up to $500 for coach-class airfare), meals (for up to $25 per meal), travel to and from the airport (for up to $75 per taxi ride), and some incidentals (up to $20 per day). [Sentence 3] Reimbursement will be sent to you after the following steps are completed. [Sentence 4]An itemized spreadsheet of expenses must be received by October 15. [Sentence 5] A date, an explanation, and an expense amount should be included on the spreadsheet of expenses. [Sentence 6] Additionally, a single file with copies of all receipts (in .pdf form is best) must be attached in order for your reimbursement to be processed.[Sentence 7] The spreadsheet and copy of expenses should be sent to the following email address: teri@slpconsulting.com. [Sentence 8] The phrase “Reimbursement for Sept 15 Marketing Event” should be written in the subject line. 1 Which of the following subject lines would be best for this email? Multiple Choice Please Submit Your Expenses before October 15 In Order to be Reimbursed Promptly, Please Remember to Submit Your Expenses within Four Weeks Thank You for Attending the “Marketing to Senior Citizens” Event Reimbursement 2 Which of the following greetings would be best for this email? Multiple Choice Hello Katie, Dear Valued Client, Hello!

38. To whom it may concern: 3 What statement best describes sentence 1? Multiple Choice It is a warm and an appropriate opening to the message. It is irrelevant to this message. It sets the wrong tone. It is too long. 4 What is true of sentences 3 through 8? Multiple Choice Each sentence is a passive sentence. Each sentence is an active sentence. Each sentence is not specific. Each sentence is not helpful. 5 Assume that you begin the second paragraph (sentences 3 through 8) with the following sentence: “Please email Teri Stephens (teri@slpconsulting.com) by October 15 with the following pieces of information:” Which items should you include in a bulleted list? Multiple Choice an itemized spreadsheet and a file with copies of all receipts an itemized spreadsheet, a file with copies of all receipts, and the subject line an itemized spreadsheet and the subject line an itemized spreadsheet and bank account information 6 This email lacks a focus on the future. Which of the following calls to action would be the best focus on the future? Multiple Choice Feel free to contact me any time about developing campaigns to attract senior citizens. Hurry and get your receipts in so you can get your reimbursement right away! Good luck reaching your marketing goals!

39. 7 Overall, which statement about the address block is most accurate? Multiple Choice It is professional and complete. It is unprofessional and complete. It is professional and incomplete. It is unprofessional and incomplete. *********************************************************** COM 295 Week 3 Practice Case Analysis Evaluating Charts for a Presentation For more classes visit www.snaptutorial.com COM 295 Week 3 Practice Case Analysis: Evaluating Charts for a Presentation

40. Complete “Case Analysis: Evaluating Charts for a Presentation” in Connect. Evaluating Charts for a Presentation You should generally evaluate your charts in terms of the following: title descriptiveness, focal points, information sufficiency, ease of processing, and take-away message. Title descriptiveness. Most readers look first at the chart’s title to grasp its message. Thus, the title should explain the primary point of the chart. However, it must be short enough for the reader to process quickly (generally fewer than ten words). Focal points. A chart should draw the reader’s attention to the most critical relationships and ideas. Each of the chart’s focal points should support one main idea. The focal points can be visually generated in many interesting ways, including font choices (bold, italics), color, size, and callout boxes. Information sufficiency. Charts should contain enough information for the reader to quickly and reasonably understand the ideas that are being displayed. Clear labels and legends should demonstrate what is being measured and in what units. In some cases, readers will expect to know data values at each point within the chart. Ease of processing. A basic purpose of a chart is to convey complicated information as quickly as possible. By selecting only the necessary information and placing labels and data at appropriate places, you enable your reader to process the information quickly and efficiently. Ideally, your reader should grasp the key ideas within 10 to 15 seconds. Take-away message. An effective chart leaves a lasting impression about your key point. The take-away is the essence of your chart—how

41. the information, title, focal points, and other formatting combine to convey a lasting message. Read the case below and answer the questions that follow. You are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You have found that, increasingly, viewers expect to engage via mobile devices with TV shows and their audiences while watching TV. Recently, you finished a survey that you have conducted annually for the past three years. Each year, you randomly sampled adults over 18 across the country. The number of participants in the surveys was 1,543 adults in 2012, 2,337 in 2013, and 2,342 in 2014. You compiled the following statistics from the survey: You and your colleagues will soon give a presentation to executives at your company. You want to focus on how to engage TV viewers with their mobile devices. During the presentation, you will present some of the findings of this survey, and you want to support the view that TV viewers increasingly expect an interactive, engaging experience that involves using their mobile phones. You and your colleagues have created the following charts (each of which has strengths and weaknesses): 1 Of these charts, which title most reinforces the theme of your presentation? (Remember, you want to support the view that TV viewers increasingly expect an interactive, engaging experience that involves using their mobile phones.) Multiple Choice

42. Line Chart 1 Line Chart 2 Line Chart 3 2 Of these charts, which one is best as far as focal points? Multiple Choice Line Chart 3 Line Chart 1 Line Chart 2 Bar Chart 1 Bar Chart 2 3 Of these charts, which one is best as far as information sufficiency? Multiple Choice Line Chart 2 Line Chart 1 Line Chart 3 Bar Chart 1 Bar Chart 2 4 Of these charts, which one is best as far as ease of processing? Multiple Choice Line Chart 3 Line Chart 1 Line Chart 2 Bar Chart 1 Bar Chart 2 5 The bar charts could be improved as far as information sufficiency by including all of the following items except what? Multiple Choice an axis with percentages a note that describes the samples a note that describes the survey questions a note indicating the timeframe of the sampling

43. 6 Which bar chart is easier for readers or audience members to process? Multiple Choice Bar Chart 1 Bar Chart 2 7 Assume that you want to show a new type of viewer behavior that has grown rapidly during the past few years. Which of the following items would most dramatically make this point with a chart? Multiple Choice Tweeted during shows. Voted for a reality show contestant. Checked the accuracy of something said on TV. Visited a website mentioned on TV. Entered a contest mentioned on TV. *********************************************************** COM 295 Week 3 Practice Evaluating a Routine Email (June, 2019 Syllabus)

44. For more classes visit www.snaptutorial.com EVALUATING A ROUTINE EMAIL Email continues to be the most common type of written communication is most businesses. You can follow a variety of Principles to use it effectively: (1) use it for the right purposes, (2) ensure ease of reading, (3) show respect for others’ time,(4) protect the privacy and confidentiality of others, (5) respond promptly, (6) maintain professionalism and appropriate formality, (7) manage emotion effectively, and (8) avoid distractions. Typically, as you write an email message, you should do the following: (1) provide a short, descriptive subject line, (2) use greetings and closings effectively, (3) keep your message brief yet complete, (4) clearly identify expected actions, (5) provide a descriptive and professional signature block, and (6) use attachments wisely. Routine messages should be direct and front-loaded. The primary message should have ten words or fewer, and you should typically place it in subject line of your email to immediately capture attention, Furthermore, the primary message should appear in the first sentence or two of the message and again in the closing if your message is several paragraphs long.

45. In the body of the routine message, you should provide short paragraphs with related details. To make sure your message receiver will comply, include all needed information. As you draft the message, aim for a helpful, professional, and readercentered tone. Focus on making the message easy to read . Readers expect to understand your primary message in less than 10 to 15 seconds, so use short sentences and paragraphs. Paragraphs should generally be between 20 and 80 words. Design your message so that readers can find information in just moments. Use bullets, numbering, special formatting, and external links to relevant information to highlight key ideas. Read the case below and answer the question that follow. SUBJECT: Proper Submissions Hey, [Sentence 1]Thank you for travelling to our recent event “Marketing to Senior Citizens,” [Sentence 2] All of the following expenses will be reimbursed: air travel (up to $500 for coach-class airfare), meals (for up to $25 per meal), travel to and from the airport (for up to $75 per taxi ride), and some incidentals (up to $20 per day). [Sentence 3] Reimbursement will be sent to you after the following steps are completed. [Sentence 4] An itemized spreadsheet of expenses must be received by October 15. [Sentence 5] A date, an explanation, and an expense amount should be included on the spreadsheet of expenses. [Sentence 6] Additionally,a single file with copies of all receipts(in .pdf form is best) muct be attached in order for your reimbursement to be processes. [Sentence 7] The spreadsheet and copy of expenses should be sent to the following email address: teri@slpconsulting.com. [Sentence 8] The phrase “reimbursement for Sept 15 Marketing Event” should be written in the subject line.

46. Best, Jack Manning SLP Consulting, Principal Email: jack.manning@slpconsulting.com Skype: slp.manning Which of the following subject lines would be best for this email? Please Submit Your Expenses before October 15 In Order to be Reimbursed promptly, Please Remember to Submit Your Expenses within Four Weeks • Thank You for Attending the “ Marketing to Senior Citizens” Event • • This email lacks a focus on the future. Which of the following calls to action ouldbe the best focus on the future? Feel free to contact me any time about developing campaigns to attract senior citizens. • Hurry and get your receipts in so you can get you reimbursement right away! • Good luck reaching your marketing goals! • Overall, Which statement about the address block is most accurate?

47. • • • It is professional and complete. It is unprofessional and complete. It is professional and incomplete. Before I write routine messages, Imake sure I’ve gathered all of the relevant information. • • • • Rarely/Never Sometimes Usually Always Before I write routine messages, I spend a significant amount of time analyzing and piecing together the information • • • • Rarely/Never Sometimes Usually Always Before I write routine messages, I learn as much as Ireasonably can about the needs of the message receiver(s) • • • • Rarely/Never Sometimes Usually Always As I write routine messages, I think about how the message receiver(s) will feel while reading the message. • Rarely/Never

48. • • • Sometimes Usually Always As I write routine messages, I think about how the message receiver(s) will respond. • • • • Rarely/Never Sometimes Usually Always As I write routine messages, I think about how quickly the message receiver(s) will be able to read the message. • • • • Rarely/Never Sometimes Usually Always Before sending a routine message, I place myself in the position of the message receiver(s) and reread the message imagining how the message will be interpreted. • • • • Rarely/Never Sometimes Usually Always

49. Before sending a routine message, I carefully double-check the entire message to make sure it is appropriate and accurate. • • • • Rarely/Never Sometimes Usually Always Before sending a routine message, I frequently ask people I trust to read the message or ask them how they would handle the communication. • • • • Rarely/Never Sometimes Usually Always Before sending a routine message, I use a spell-checker. • • • • Rarely/Never Sometimes Usually Always

50. *********************************************************** COM 295 Week 4 Apply Recruitment Presentation For more classes visit www.snaptutorial.com COM 295 Week 4 Apply: Recruitment Presentation Refer back to the Planning a Presentation Click & Drag learning activity. Envision that you work for a major, nationwide accounting firm. Your firm has many openings, and wants to recruit the most qualified accounting students. You’ve been asked to help recruit talent at several local universities. You begin the recruiting process with many of these accounting students via Facebook and LinkedIn. Once you have identified high-potential recruits, you organize several social events to get to know them better. You also hold several informative sessions about what it’s like to work at your firm and about what career paths are