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SaaS Lead Management SaaS lead management, and lead routing is a different beast than traditional lead operations. SaaS leads expect a faster turn around time and a better informed sales representative when the call is made. Read More
Anatomy of Account Based Marketing Not long ago, the idea of Account-Based Marketing (ABM) was very limited. It was primarily done by a sales representative as a one-on-one approach, based from individually-gathered information from sources, with very little visibility into the prospect's activities and objectives. Read more about a detailed account of the ABM strategies, executation and involved stake holders to get you started on your ABM journey.
B2B Lead Management and Account Based Routing How to take advantages to new technologies available to better manage B2B leads. These leads often need to be tied with Account level intelligence for better routing and follow-up. Read More
Data Dictionaries As a Data Dictionary contains all the essential information about each variable in a data set, it is not necessarily a documentation about the data itself; but rather, a documentation that gives you the context of understanding that data. Lean how Corporate Data dictionaries can help you streamline your operations, reporting's and have positive influence on your company's performance Read More
Unlimited Possibilities Explore what all could be done when you have ability to match leads against account in the real time. From routing to segmentation, account intelligence to competitive positioning. Possibilities are countless. Read More
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