The Most Visionary Business Leaders To Watch In 2024

1. 24 PUBLICIST VOL 09 | ISSUE 01 | 2024 www.globalpublicist24.com THE MOST VISIONARY BUSINESS LEADERS TO WATCH IN 2024 3 Founder & CEO, LP Ltd. David Fiorucci Redefining Businesses with Simplicity, Integrity, and Innovation

4. C O V E R S T O R Y 10 David Fiorucci Redefining Businesses with Simplicity, Integrity, and Innovation 10

5. Donavan Hutchinson Leading with Compassion, Resilience, and Vision 22 Maxim Behar 28 Redefining Public Relations on a Global Stage Myke Celis 40 Building A Legacy of Empowerment A R T I C L E 34 How Artificial General Intelligence (AGI) Could Revolutionize Business C O N T E N T S

6. GL BAL PUBLICIST 24 sales@globalpublicist24.com Global Publicist 24 www.globalpublicist24.com EDITOR IN CHIEF JOHNSON T. MANAGING EDITOR PEREZ GONZALEZ FOLLOW US ART AND DESIGN HEAD SAGAR J. www.facebook.com/GlobalPublicist24 www.twitter.com/GlobalPublicist BUSINESS DEVELOPMENT MANAGER KEVIN BERNARD www.linkedin.com/company/globalpublicist24/ BUSINESS DEVELOPMENT EXECUTIVE WILSON COUTINHO www.instagram.com/globalpublicist24/ DIGITAL MARKETING MANAGER UTTEJ T. RESEARCH ANALYST EARL LEWIS Copyright © 2024 Global Publicist 24. All rights reserved. The materials and visuals contained within this magazine are protected and should not be reproduced or transmitted in any manner, including electronic, mechanical, photocopying, recording, or otherwise, without prior permission from Global Publicist 24. Reprint rights are exclusively retained by Global Publicist 24. CIRCULATION MANAGER SCOOT TAYLOR

8. Dear Readers, W elcome to this special edition of Global Publicist 24, where we shine a spotlight on "The Most Visionary Business Leaders To Watch In 2024." In an era of rapid technological advancement and global change, visionary leadership has never been more crucial. This issue celebrates those who are not just adapting to the future but actively shaping it. international business services is breaking new ground and fostering global connections. These leaders exemplify the kind of innovative thinking and adaptability that will be crucial as we navigate the complexities of the business world in 2024 and beyond. In addition to these profiles, we're excited to present a thought-provoking article on "How Artificial General Intelligence (AGI) Could Revolutionize Business." As we stand on the brink of this technological revolution, understanding the potential impact of AGI on various aspects of business – from decision-making to customer experience – is vital for any forward-thinking leader. Our cover features David Fiorucci, the innovative CEO of LP3 Ltd. Fiorucci's forward-thinking approach and strategic vision have positioned LP3 Ltd at the forefront of their industry, making him a standout leader to watch in the coming year. Inside, you'll find in-depth profiles of three exceptional business leaders who are redefining success in their respective fields: This edition of Global Publicist 24 is more than just a collection of success stories; it's a roadmap for the future of business leadership. We hope it will inspire you to think bigger, innovate boldly, and lead with vision in your own endeavors. Myke Celis, the Global Master Coach and CEO of Best Me Ever Professional Coaching Training & Development Services. Celis's unique approach to personal and professional development is transforming lives and businesses worldwide. Thank you for joining us on this exploration of visionary leadership. Here's to a future shaped by innovation, creativity, and transformative ideas. Maxim Behar, CEO & Chairman of the Board at M3 Communications Group, Inc. Behar's innovative strategies in the communications industry are setting new standards for global public relations and marketing. Warmest regards, Johnson T. Johnson T. Donavan Hutchinson, CEO & Founder of D&A Services International Ltd. Hutchinson's visionary leadership in Editor-in-Chief Editor's Desk Editor's Desk

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11. COVER STORY David Fiorucci Redefining Businesses with Simplicity, Integrity, and Innovation 3 Founder & CEO, LP Ltd. I essence of leadership. n a world often overwhelmed by the noise of its own ambition, there exists a quiet revolution led by individuals whose very presence redefines the vision and the sincerity of his engagement. This is the leadership that David champions—one that doesn't just aim to elevate a company, but to uplift all those it touches. His journey is less about a succession of business achievements and more about the enduring impact of what it means to lead with integrity and intention. David Fiorucci, one such pioneer. Not confined by traditional roles or expectations, his approach to leadership transcends the corridors of corporate power, reaching into the core of what it means to guide, inspire, and transform. Founder the CEO LP Ltd. and of is 3 Let's delve into David's story, where every chapter is a brushstroke in a larger masterpiece, and every challenge a verse in an ongoing epic of growth and perseverance. Here, leadership is not taught; it is lived—a vibrant testament to the power of visionary resilience in an ever- evolving landscape. At the helm of LP Ltd, David isn't just a CEO; he is a harbinger of change—a testament to the belief that true leadership isn't about authority or titles, but the courage to forge paths that others might hesitate to explore. 3 A Vision 30 Years in the Making Imagine a leader who sees beyond profit margins and performance metrics to the potential locked within each individual, a leader who nurtures this potential not through command, but through the authenticity of his David's journey to founding LP Ltd is as much a story of personal evolution as it is of professional accomplishment. The seeds of LP were sown not in a 3 3

12. moment of sudden inspiration but through decades of rigorous preparation, hands-on experience, and an unyielding desire to make a difference. As David reflects, the idea for LP , which celebrated its 8 anniversary this year, was conceived over 30 years ago at the start of his career. 3 th “Right from the start, I wanted to make an impact,” David recalls. “Above all, I wanted to contribute to a better world. But I needed a solid foundation—experience, credibility, and an irreproachable, validated approach to have the legitimacy to promote and deploy my methods, tools, and experiences.” This foundational philosophy is what sets David apart as a leader. Rather than rushing to market with untested ideas, he spent over 25 years building and applying his concepts within the companies he worked for, rigorously testing their effectiveness. It was only after this extensive period of validation that he felt ready to launch LP Ltd—a company that would embody his deep-seated values and his vision for a more cohesive, efficient, and impactful approach to leadership and organizational development. 3 Rooted in Authenticity and Clarity When it comes to leadership, David's approach is refreshingly straightforward yet profoundly effective. He defines leadership as “the ability to create momentum, to set people in motion towards a common goal, towards an attractive vision, through a stimulating, creative, and inspiring framework.” For David, leadership is not about imposing authority but about creating an environment where individuals feel empowered to contribute their best. He believes that if the framework is right—if people feel good, perceive meaning, and can deploy their talents—motivation and performance will follow naturally. David's decision-making process is equally reflective of his leadership philosophy. He outlines five key principles that guide him:

13. 1. Avoiding information overload, especially unnecessary details. 2. Listening to his body (somatic signals) and intuition. 3. Making decisions while engaging in physical activities like walking or cycling. 4. Paying attention to “morning messages”—insights that come to him early in the day, often after a night of subconscious processing. 5. Setting and adhering to deadlines to create a sense of urgency and clarity. This blend of intuition, pragmatism, and structured decision-making has been instrumental in driving the success of LP Ltd and in shaping David's reputation as a leader who not only talks about innovation but lives it. 3 The Pillars of Success The success of LP can be attributed to a few core 3 strategies that David implemented from the outset. These strategies, which are deeply ingrained in the company's DNA, reflect his belief in the power of clarity, consistency, and simplicity. Firstly, David emphasizes the importance of a common language and understanding within an organization. Whether it's within a small team or across a global enterprise, ensuring that everyone is on the same page is crucial. This commonality fosters a sense of unity and purpose, enabling the organization to move forward cohesively. Secondly, coherence and congruence are vital. Coherence refers to consistency at both the personal and corporate levels—leading by example and ensuring that the management's messages resonate at all levels of the organization. Congruence, on the other hand, involves aligning various elements of the company, such as

14. communication, staff development, tools, and processes, to create a harmonious and efficient operation. Lastly, simplicity is key. David believes that simplicity not only makes processes more efficient but also evokes positive emotions, which are essential for long-term success. ion, enabling organizations to function more effectively and harmoniously. Another groundbreaking innovation that David introduced is Octocracy, a new approach developed in collaboration with his Co-author, Octocracy addresses a critical challenge faced by many organizations: the need to distribute power to improve speed and performance while maintaining a balance between autonomy and leadership. Thomas Nast . “These three elements require a fourth point,” David adds. “Which is to be consistent and really do what you say or decide. These elements form the basis of LP 's values: simple, moving, powerful, and have contributed to its success right from the start.” 3 “Many companies want to distribute power to improve speed and performance,” David explains. “Unfortunately, no single approach had the necessary balance between autonomy and agility on one hand and leadership on the other. With Octocracy, we provide the elements and the approach to achieve this all-important balance.” Innovating for Impact Under David's leadership, LP has developed several innovative approaches that have had a significant impact on organizations worldwide. Central to these innovations are the three LP3 approaches—Leader, Team, and Partner. These approaches were developed by asking tens of thousands of people across various countries and industries three simple yet profound questions: 3 This focus on innovation, combined with David's deep understanding of organizational dynamics, has positioned LP Ltd as a leader in the field of leadership development and organizational consulting. 3 “What do I want from a good leader?” “What do I want from a good team?” and “What do I want from a good partner?” Resilience in the Face of Adversity The answers to these questions formed the basis of the LP models and a common language that everyone in the organization can understand. This language serves as the foundation for leadership, teamwork, and collaborat The path to success is rarely without obstacles, and David's journey is no exception. As a CEO, he has faced numerous challenges, both within his company and in the broader market. One of the biggest challenges, he notes, is the need to stay on the course and maintain 3

15. conviction, especially as success increases and with it, the potential for jealousy and competition. “You need to keep a cool head and have people on your side who are both a resource for you and also mirrors that show facets of yourself that you don't see or don't want to see,” David advises. Reflecting on the early days of LP , David recalls the difficulty of daring to launch a new leadership model in an already crowded market. “Indeed, there were already dozens and dozens of leadership models on the market,” he says. “You'd have to be crazy to come up with a new approach.” 3 Yet, David's confidence in his methods gave him the inner strength to push forward. This resilience and belief in his vision are key attributes that have enabled him to overcome challenges and steer LP Ltd towards continued success. 3 Balancing Professional Ambitions with Personal Life While David's professional achievements are impressive, he is equally committed to maintaining a balance between his demanding role as CEO and his personal life. As a father of three, David acknowledges the sacrifices his career has demanded, but he also emphasizes the importance of spending quality time with his family. “To take some of the pressure off my wife, I'd go on vacation alone with the three children for a week and spend long weekends with each of them,” David shares. These efforts, along with rituals like inventing and telling stories to his children, have helped him maintain a strong family bond despite the demands of his career. David also highlights the importance of humor, which he believes has played a significant role in creating a positive and supportive family environment. This

16. balance between work and personal life is a testament to his holistic approach to leadership, one that values not just professional success but personal well-being and fulfillment. Additionally, David and his co-author Thomas Nast will be offering several conferences in Switzerland and abroad, further spreading the word about LP 's innovative approaches and engaging with a broader audience. This initiative is part of a larger strategy to enhance the global reach of LP Ltd, ensuring that the principles of effective leadership and collaboration are shared widely. 3 Expanding the LP3 Vision 3 Looking towards the future, David outlined several key priorities for LP in the coming year. In 2025, he plans to set up an 8-day training course for Octocracy, offer several Train The Trainer (TTT) courses for new trainers, and introduce new partners to the LP3 license. 3 Moreover, David aims to solidify and expand the newly introduced Octocracy concept by integrating it more deeply into the company's consulting services and training modules. This includes developing specific case studies and customized training programs that demonstrate the effectiveness of Octocracy in various organizational settings. David is also focused on enhancing LP 's digital presence by launching a series of webinars and online courses that make the company's methodologies more accessible to a global audience. This digital expansion is intended to complement the physical training sessions and conferences, providing a holistic approach to leadership development that solidifies the accessibility and impact of the company's offerings. 3 These initiatives reflect David's commitment to continuous growth and innovation, both for his company and for the individuals and organizations that LP Ltd serves. By investing in these areas, he ensures that the company remains at the forefront of leadership and organizational development, continually pushing the boundaries of what is possible in the business world. 3 Fostering a Culture of Innovation and Responsibility David's leadership extends beyond just effective business strategies and personal management styles. It reflects a deep- seated commitment to fostering a culture of innovation within LP that is responsibly aligned with his core values. He has always believed that real change comes not from top-down directives but from cultivating an environment where every team member feels empowered to contribute their best ideas. 3

17. “Innovation isn't just about having a few people in a room thinking big thoughts,” David explains. “It's about creating a space where everyone can speak up, where diverse perspectives are valued, and where we're continually challenging ourselves to improve and adapt.” This philosophy has led to the development of the three LP approaches—Leader, Team, and Partner—which are revolutionizing the way companies think about leadership and collaboration. These models are designed to distill complex concepts into a language that everyone within an organization can understand and apply, making the profound impact both accessible and actionable. 3 Sustaining the Vision Amidst Growth As LP Ltd continues to grow and influence more organizations worldwide, David faces the challenge of maintaining his original vision while ensuring the company scales effectively. This balancing act requires a constant evaluation of what works, what needs improvement, and how to maintain the integrity of the company's core mission. 3 David addresses this challenge by staying actively involved in the training and development of all levels of the organization, from new hires to top management. He also prioritizes feedback mechanisms that allow him to keep a pulse on the company's operations and employee satisfaction. “One of the risks of rapid growth is losing touch with the very principles that made you successful in the first place,” David notes. “We mitigate this risk by embedding our core values into everything we do and making sure they are reflected in every decision and interaction.” Leveraging Recognition for a Broader Impact David's recognition as a visionary business leader in 2024 is not merely a personal accolade but a testament to the robustness of the foundations he has built within LP 3

18. Ltd. He sees this recognition as a responsibility to leverage his visibility to influence positive change more broadly. “I view this recognition not as an end but as a means to an even greater end,” David elaborates. “It's an opportunity to spread our methodologies, to share our success stories, and to inspire other companies to adopt similar approaches.” To this end, David is actively involved in speaking engagements, leadership seminars, and business conferences where he shares the principles behind LP 's success. He is particularly passionate about discussing the role of ethical leadership in today's business environment and how companies can achieve long-term success by focusing on sustainable practices. 3 Building a Legacy of Ethical Leadership Ultimately, David's goal is to leave behind a legacy that transcends the typical metrics of business success—revenue, profit margins, or market share. Instead, he aims to foster a legacy of ethical leadership, where success is equally measured by the positive impact on the community, the well-being of employees, and the sustainability of business practices. “My hope is that when people look back at what we've built with LP Ltd, they see more than just 3

19. a successful company,” David reflects. “They see a movement that helped redefine what it means to be a leader in the modern world—a movement that championed the values of integrity, respect, and sustainability.” A Visionary's Path Forward David's journey with LP Ltd exemplifies what it means to be a visionary leader in today's complex business landscape. His approach combines a deep understanding of human behavior with innovative business practices, all grounded in an ethical framework that prioritizes the long-term well-being of all stakeholders. 3 As LP continues to expand its influence and as David continues to lead with conviction and compassion, the impact of his work is sure to resonate not just within the realms of business, but in the larger narrative of how we understand leadership and success in the 21 century. 3 st David's story is a call to arms to current and future leaders to think broadly, act responsibly, and lead with the heart as much as with the mind. Through his actions, teachings, and leadership, David not only defines success by the traditional metrics of business achievement but also by the richer, more meaningful measures of ethical influence and sustainable impact—making him a true visionary to follow.

22. Donavan Hutchinson Leading with Compassion, Resilience, and Vision L where every seed can flourish. They know when to nurture, when to prune, and when to simply let things bloom in their own time. It's about understanding the uniqueness of each plant—some need more sunlight while others thrive in shade—yet all contribute to the vibrancy of the garden. Donavan Hutchinson, the Founder and CEO of D&A Services International Ltd., embodies this kind of leadership. eadership is like tending to a garden. The most effective leaders understand that their role is not to force growth but to create the right environment of seven, a transition driven by his father's British citizenship. While many children at that age are focused on play, Donavan was navigating a new culture, a different education system, and the challenges of being an outsider in a foreign land. “Leaving behind childhood friends and extended family was tough,” he recalls, “but the love and support from my parents kept me and my brothers focused on moving forward.” Despite arriving in the UK with little, Donavan believes these early challenges molded his character and set the foundation for the person he would become. Donavan is not just a leader who drives results. He's a cultivator of culture, a visionary who sees beyond immediate growth to the long-term health of the people and organizations he serves. From his early days in South Africa to leading transformative initiatives across the UK, Donavan's journey has been one of careful cultivation—nurturing relationships, fostering inclusivity, and helping others find their place in the sunlight. Influences that Sculpted a Leader Leadership, for Donavan, is rooted in empathy and the drive to help others become their best selves. “There have been many influences that have led me to be the leader that I am,” he says. His journey is a mix of personal hardships and the guidance of key mentors who taught him the value of selflessness and authenticity. What sets Donavan apart isn't limited to his impressive career but the way he leads—with compassion, authenticity, and an unwavering belief in the potential of those around him. As we delve into his story, we see a leader who doesn't just chase success—he carefully cultivates it, ensuring that every person he leads grows stronger, more resilient, and more fulfilled along the way. One of the most significant influences in his career was Julie Marsland, who started as his sales manager and later became his operations director. “Julie inspired me to be myself and guided me in my career,” Donavan shares. Her mentorship not only shaped his professional path but also underscored the importance of fostering a supportive culture in business. The Foundations of Change and Resilience Friendships have also played a pivotal role in Donavan's life. Shelly Hennessey and David Abbott, both industry colleagues and lifelong friends, have been his constant Donavan's early life was marked by significant change. Born in South Africa, he moved to the UK at the tender age 22 | September 2024 www.globalpublicist24.com

23. Donavan Hutchinson CEO & Founder D&A Services International Ltd. 23 | September 2024 www.globalpublicist24.com

24. into leadership roles that focused on helping businesses thrive in new markets. Donavan's leadership journey included positions at major tech firms like CDW, PCM, Paragon Micro, and SHI, where he spearheaded UK and European operations. His work has always been driven by a focus on culture. Whether guiding businesses into new territories or restructuring for growth, Donavan believes that culture is a priority. This belief culminated in his most recent venture, D&A Services International, a consultancy specializing in Diversity, Equity, and Inclusion (DEI) as a service. “DEI has helped me create successful and profitable businesses in the past,” he notes, reflecting on the role inclusivity plays in driving innovation and profitability. A People-Centric Approach Like any leader, Donavan has faced his share of challenges, but his philosophy is to view every obstacle as an opportunity for growth. “There are always challenges in business—many failures and many successes,” he says. For him, the key to overcoming these challenges lies in simplicity: “When working in businesses that require accelerated growth, it is important to focus on the fundamentals as often people over complicate what is needed to be done.” One of the most persistent challenges in his career has been recruiting the right talent. Economic changes and talent shortages have made this increasingly difficult, but Donavan's solution has always been rooted in diversity. “Diverse recruitment practices lead to greater creativity, collaboration, and ultimately, success,” he explains. His people-first approach, combined with a focus on listening and leading by example, has allowed him to build high- performing teams that can weather any storm. sounding boards. Their support, along with that of his family—his daughters, their mother Sarah, and his husband Alex—provides the stability and encouragement he needs to stay grounded and focused. “We have a modern family, and through any challenges, I know that I have the most incredible support,” he says, emphasizing how his personal life is deeply intertwined with his professional success. Achievements That Go Beyond Business When asked about his greatest achievement, Donavan's answer isn't what one might expect from a business leader. Instead of citing revenue growth or market expansion, he points to his family. A Career Defined by Growth and Cultural Transformation After a stint in the army, Donavan's career began in the tech industry where he first cut his teeth in sales. He quickly proved his talent, excelling as the top sales rep at his company. However, his ambitions led him beyond sales and “My most significant achievement is having two incredibly talented daughters who both have a passion for helping others,” he says proudly. This focus on family highlights the 24 | September 2024 www.globalpublicist24.com

25. values that guide Donavan in both his personal and professional life—values of compassion, empathy, and support. Finding Balance Between Work and Life Achieving work-life balance in a highly competitive world is a challenge for many, and Donavan is no exception. However, setting up his consultancy and focusing on his personal interests has allowed him to finally strike that balance. “It's taken me a while, but it's pivotal to take time out for the important things in life such as family, friends, and personal development,” he advises. For Donavan, stepping back from the constant whirlwind of business has been key to maintaining his well-being and keeping his priorities in check. A Legacy of Inspiration When asked to define success, Donavan offers a thought- provoking perspective: “Success has many identities and is shown in many forms. True success is leaving a legacy that helps to inspire others to be their most authentic and truest version of themselves every single day.” This philosophy encapsulates Donavan's approach to life and leadership—one that prioritizes authenticity, compassion, and the betterment of others over conventional measures of success. As he looks to the future, Donavan's priorities are clear. On a personal level, he wants to make the most of every moment with his family. Professionally, his focus is on helping businesses embed DEI into their core practices. “My top priority is to help as many businesses as possible drive the efforts of DEI until it becomes part of the DNA of their culture,” he says. journey reminds us that success is not just about achievements, but about the impact we have on those around us. For Donavan, true leadership is means uplifting others and creating a world where everyone has the opportunity to thrive. A Journey of Resilience, Laughter, and Love Reflecting on his journey, Donavan likens his life to a blend of Charlie Chaplin and Mr. Bean moments—a mix of silent movie struggles and light-hearted humour. “With a smile, a few laughs, great friends, and a loving family, you can accomplish and overcome any challenge, however big or small,” he says with a grin. It's this combination of resilience, optimism, and warmth that defines Donavan Hutchinson, both as a leader and as a person. Donavan's story is one of triumph over adversity, of leading with compassion and vision, and of building a legacy that inspires others to embrace their authentic selves. His 25 | September 2024 www.globalpublicist24.com

28. Maxim Behar CEO & Chairman of the Board M3 Communications Group, Inc. 28 | September 2024 www.globalpublicist24.com

29. Redefining Public Relations on a Global Stage Maxim Behar G beyond the ordinary. The real essence of leadership lies in understanding that every obstacle is a steppingstone, every conversation a source of insight, and every setback a lesson in resilience. While his education provided a foundation, it was his decision to venture into journalism that marked the beginning of his professional ascent. “I spent several years as a correspondent, but the most exciting period was during the collapse of communism in Warsaw, Poland,” Maxim reflects. reat leadership isn't defined by titles, power, or even success. It's shaped by a blend of courage, empathy, and an insatiable curiosity to explore The experience of reporting on the downfall of a political regime sharpened his journalistic instincts, giving him a front-row seat to history. By 1992, he returned to Sofia, Bulgaria, where he launched Standard, one of the country's first private daily newspapers. However, despite the success and the adrenaline that journalism offered, Maxim's entrepreneurial spirit drove him toward a new challenge: public relations. Visionary leaders are not those who seek the spotlight but those who shine it on the path for others to follow. They are the ones who consistently evolve, embrace challenges, and remain committed to growth, both in themselves and those they lead. Maxim Behar Communication Group, Inc., embodies this kind of leadership. His journey, marked by transformations, breakthroughs, and a relentless pursuit of excellence, is a testament to how vision, paired with humility and passion, can not only drive success but inspire others to reach beyond their limits. Known globally as a trailblazer in public relations, Maxim's story is about more than just accolades and achievements—it's about a philosophy of leadership that is dynamic, inclusive, and forward-thinking. Founder CEO M3 , the and of Building A Legacy in PR In 1994, Maxim founded M3 Communications Group Inc., a move that would redefine the PR landscape in Bulgaria and beyond. “Public Relations was still a nascent concept in Eastern Europe, but I saw the potential to build bridges between businesses and their audiences,” says Maxim. Over the next three decades, he would grow M3 Communications into a powerhouse, navigating crises and leading innovative campaigns for some of the world's most prestigious clients. His company's partnership with Hill & Knowlton, a leading global communications firm, further solidified its position as a leader in the industry. The Seeds of Ambition Born and raised amidst the industrious hum of a machinery factory, Maxim's early life was far from glamorous. His environment was not that of privilege, but of hard work, structure, and discipline—elements that would come to shape his formidable work ethic. His academic pursuits took him to the prestigious Prague Economic University, where he studied business management. Yet, Maxim's true passion lays elsewhere. Shaping A Global Perspective Maxim is quick to credit those who shaped his journey. From influential leaders like Sir James Mancham, the 29 | September 2024 www.globalpublicist24.com

30. openly acknowledges that his style has evolved significantly over the years. “I began with the belief that I knew everything and was always right. Today, I listen, collaborate, and seek to understand,” he shares. This shift from a traditional, authoritative approach to one rooted in empathy and teamwork has been instrumental in maintaining the longevity and success of his business. Maxim's ability to adapt to changing times while staying true to his principles is a testament to his forward-thinking mindset. A Never-Ending Quest for Knowledge For Maxim, challenges are not obstacles; they are opportunities for growth. He doesn't claim to have overcome them all but instead views each challenge as a step toward improving himself. “Managing teams and maintaining precision in business are constant hurdles,” he admits. His approach? Continuous learning. In 2019, Maxim graduated from Harvard Kennedy School, an achievement that represents his relentless pursuit of knowledge. Currently, he is working toward a PhD at Sofia University, proving that even after decades of success, his thirst for education remains unquenched. Founding President of Seychelles, to industry giants like Terence Billing of Hill & Knowlton, Maxim's growth has been a collective effort of absorbing wisdom from diverse figures. A Constant Balancing Act “Every person I've met, from the cleaner in the office to prime ministers and billionaires, has left an imprint on me,” Maxim notes. Whether engaging in deep discussions with King Charles or learning from the legendary communicator Mihail Gorbatchev, Maxim's vast network has provided him with insights that extend beyond business into the realms of human connection and diplomacy. For a man with such a packed schedule—running a successful business, writing books, and traveling the world—balance might seem elusive. “There's no real balance,” Maxim concedes. Yet, he cherishes the moments he spends with his family, which he describes as his most significant achievement. “I've built a business, but more importantly, I have a loving family and two amazing children.” Evenings are for unwinding with good wine, meaningful conversations, and movies—simple pleasures that remind him of what truly matters. From Authority to Empathy Leadership, for Maxim, is not a static concept. He 30 | September 2024 www.globalpublicist24.com

31. Empowering the Next Generation Looking ahead, Maxim's focus remains on building a stronger, more knowledgeable team. “The foundation of any success is the strength of the people you work with,” he emphasizes. He's intent on fostering talent within his organization and ensuring that M3 Communications continues to innovate and lead. His mantra, “If your dreams don't scare you, they aren't big enough,” reflects his belief in pushing boundaries, both for himself and those around him. A Legacy Cemented by Impact Recognition is no stranger to Maxim. His accolades include being named Best PR Professional in Europe twice, induction into the Global PR Hall of Fame, and being honored as the Communicator of the Decade by the Indian Association of Business Communications. true greatness is built on a foundation of persistence, learning, and a genuine passion for making a difference. His story is not just one of personal success but a blueprint for how to lead with vision, adaptability, and an unwavering commitment to excellence. Yet, for all the awards and titles, Maxim remains grounded in his purpose. “Achievements are meaningful, but the real success lies in the positive energy I share with my team, my clients, and the world.” More about Maxim: Maxim Behar is a globally renown PR manager, entrepreneur, diplomat, media expert and Harvard Kennedy School graduate. Maxim presents in many Universities all over the world and works as advisor to numerous of big international corporations. His book "The Global PR Revolution" is ranked by BookAuthority as Best Book in PR of All Time and also another of his books "The Morning After" was one of the best sellers on Amazon. Maxim is a President of the world Communications Forum in Davos, Switzerland and former President of the World PR Organization ICCO. He is an International Fellow of the British PR Association PRCA and also Honorary Consul General of Republic of Seychelles in Bulgaria. When asked to encapsulate his journey and advice in a single quote, Maxim offers this: “Never give up. Whatever obstacles you face, keep moving toward your dreams.” It's a sentiment that resonates deeply with those who look up to him, not just as a successful businessman, but as a visionary leader who continues to evolve, learn, and inspire. For Maxim Behar, the journey is never about resting on past laurels. There's always another peak to climb, another goal to achieve, and another chapter to write in the story of his life. His journey serves as a reminder that 31 | September 2024 www.globalpublicist24.com

34. HOW ARTIFICIAL GENERAL INTELLIGENCE COULD REVOLUTIONIZE 34 | September 2024 www.globalpublicist24.com

35. INTELLIGENCE (AGI) ARTIFICIAL GENERAL REVOLUTIONIZE BUSINESS I businesses. However, the advent of Artificial General Intelligence (AGI) promises to bring about even more profound changes. AGI, often described as the holy grail of AI research, refers to highly autonomous systems that outperform humans at most economically valuable work. Unlike narrow AI, which excels at specific tasks, AGI would possess the ability to understand, learn, and apply knowledge across a wide range of domains – much like a human, but potentially at a superhuman level. n the rapidly evolving landscape of technology, artificial intelligence (AI) has already made significant inroads into various aspects of our lives and 35 | September 2024 www.globalpublicist24.com

36. planning. AGI systems could analyze vast amounts of data from diverse sources, identifying patterns and insights that might elude even the most experienced human analysts. By processing market trends, consumer behavior, economic indicators, and countless other variables simultaneously, AGI could provide business leaders with unparalleled insights to inform their strategies. Imagine a CEO consulting an AGI system before making a major business decision. The AGI could rapidly simulate thousands of potential scenarios, considering factors such as market reactions, competitor responses, and long-term economic trends. It could then present a range of options, each with detailed projections and risk assessments. This level of analysis would enable businesses to make more informed decisions, potentially reducing risks and uncovering opportunities that might otherwise have been missed. Moreover, AGI could continuously monitor and adjust strategies in real-time, responding to market changes far more quickly than traditional methods. This agility could give businesses a significant competitive edge, allowing them to pivot rapidly in response to new challenges or opportunities. Revolutionizing Product Development and Innovation AGI could dramatically accelerate the pace of innovation and product development. By leveraging its vast knowledge base and problem-solving capabilities, AGI systems could generate novel ideas and solutions to complex challenges. In research and development departments, AGI could assist in designing new products, optimizing existing ones, and even predicting future market needs. For instance, in the pharmaceutical industry, AGI could revolutionize drug discovery by analyzing molecular structures, predicting drug interactions, and designing new compounds at an unprecedented speed. In manufacturing, AGI could optimize product designs for efficiency, durability, and sustainability, potentially leading to breakthroughs in materials science and engineering. As we stand on the cusp of this technological revolution, it's crucial to explore how AGI could transform the business landscape. From decision-making to innovation, from customer service to operational efficiency, AGI has the potential to reshape every facet of how companies operate and compete. In this article, we'll delve into the various ways AGI could help businesses, examining both the opportunities and the challenges that lie ahead. Furthermore, AGI could help businesses stay ahead of market trends by anticipating consumer needs and preferences. By analyzing social, cultural, and technological trends, AGI could help companies develop products that resonate with consumers before they even realize they want them. Enhanced Decision-Making and Strategic Planning One of the most significant impacts of AGI on business would be in the realm of decision-making and strategic 36 | September 2024 www.globalpublicist24.com

37. Transforming Customer Experience and Personalization leading to substantial cost savings and reduced environmental impact. Enhancing Cybersecurity and Risk Management AGI has the potential to take customer experience and personalization to new heights. With its ability to process and understand natural language, emotions, and context, AGI could provide highly sophisticated and empathetic customer service. Virtual assistants powered by AGI could handle complex customer inquiries, offer personalized recommendations, and even anticipate customer needs proactively. As businesses become increasingly digital, the importance of robust cybersecurity measures grows. AGI could play a crucial role in protecting businesses from cyber threats. Unlike traditional security systems, AGI could adapt to new types of attacks in real-time, learning from each attempt and continuously evolving its defenses. In marketing and sales, AGI could create hyper- personalized campaigns tailored to individual customers' preferences, behaviors, and life circumstances. By analyzing a customer's past interactions, social media activity, and other data points, AGI could craft messages and offers that resonate on a deeply personal level, potentially increasing conversion rates and customer loyalty. AGI could also revolutionize risk management across various business domains. In finance, AGI systems could analyze market conditions, regulatory changes, and countless other factors to identify potential risks and opportunities. In legal departments, AGI could assist in contract analysis, compliance monitoring, and even predicting the outcomes of potential litigation. Challenges and Ethical Considerations Moreover, AGI could help businesses create more immersive and interactive experiences for customers. In retail, for example, AGI-powered virtual shopping assistants could offer a level of personalized service that rivals or exceeds that of human sales associates, available 24/7 and across multiple channels. While the potential benefits of AGI in business are immense, it's crucial to acknowledge the challenges and ethical considerations that come with this technology. The implementation of AGI would likely lead to significant workforce disruptions, potentially displacing many jobs currently performed by humans. Businesses would need to carefully manage this transition, focusing on retraining and redeploying employees to work alongside AGI systems. Optimizing Operations and Resource Management Operational efficiency is another area where AGI could have a transformative impact. AGI systems could optimize complex supply chains, managing inventory, logistics, and production processes with unprecedented precision. By predicting demand fluctuations, identifying potential disruptions, and dynamically adjusting operations, AGI could help businesses reduce waste, cut costs, and improve reliability. There are also important ethical considerations surrounding the use of AGI in business. Issues of privacy, data security, and the potential for AGI to be used in manipulative or harmful ways must be carefully addressed. Businesses would need to develop robust governance frameworks to ensure the responsible development and deployment of AGI systems. In human resources, AGI could revolutionize talent management by better matching employees' skills and potential with organizational needs. It could design personalized training programs, predict employee performance and satisfaction, and even help create more harmonious and productive team dynamics. Moreover, as AGI systems become more integral to business operations, there's a risk of over-reliance on these technologies. Maintaining human oversight and decision- making capabilities would be crucial to avoid potential pitfalls and ensure that businesses can still function effectively in situations where AGI might fail or be unavailable. Energy management is another domain where AGI could drive significant efficiencies. By analyzing energy consumption patterns, weather data, and operational needs, AGI could optimize energy use across facilities, potentially 37 | September 2024 www.globalpublicist24.com

40. Myke Celis Myke Celis Myke Celis Building A Legacy of Empowerment T When we talk about leadership, particularly in the world of life coaching, the narrative often revolves around success, but what about the shadows cast by those triumphs? For Myke Celis, a globally recognized, award-winning Life Coach and international best selling author, the journey wasn't a straightforward path paved by privilege but rather a labyrinth filled with struggle, resilience, and an unyielding belief in authenticity. “ rue growth lies not in escaping your scars but in embracing them as the foundations for your success.” when betrayal struck from a trusted friend and a subsequent abusive relationship shook his foundations. It was from this rubble that Myke Celis would rise anew, this time with a purpose that transcended personal gain. For Myke, success is no longer defined by accolades or public approval but by the deep, transformative impact he has on others as they, too, journey toward self-realization. “Helping people become their own authentic, unapologetic grandest version of themselves is priceless,” he says—a statement that perfectly encapsulates the essence of his leadership. Finding Purpose in Alignment Myke, who is known to be a Celebrity Life Coach in the Philippines, is the force behind the movement—a philosophy that encourages people to discover and embody the grandest, most authentic, unapologetic versions of themselves. Yet, the path that led to this global influence is as compelling as the movement itself. #bestmeever In an age where leadership is often equated with ambition and control, Myke redefines what it means to lead with purpose. As a former marketing and advertising executive, he transitioned into life coaching with a clear intention—to inspire others by living a life that's aligned with his authentic self. “When I was moving from marketing to coaching, I wasn't driven by fame or recognition. I simply wanted to speak to inspire,” Myke shares. From the conservative halls of a family unwilling to embrace his identity as a young gay man to the high- pressure corridors of corporate marketing, Myke's life is a testament to finding strength in vulnerability. For Myke, inspiration didn't emerge from corporate boardrooms but from sources that spoke directly to the human soul. Immersing himself in the pages of Chicken Soup for the Soul by Jack Canfield and being captivated by the authenticity of Oprah, Ellen DeGeneres, and Tony Robbins, Myke found the clarity he needed to mold his leadership style. “Growing up in a highly conservative family was far from a fairy tale,” Myke reflects. “For years, I was misunderstood, bullied, and excluded for simply being different.” But rather than yielding to these societal pressures, he doubled down on success as his shield—an effort that, for a time, masked the wounds left by rejection and discrimination. “Every time I speak, write, or coach, I do it with a clear and authentic intention to help others discover their own #bestmeever,” he asserts. This philosophy, However, as life often teaches us, success alone isn't a cure- all. Myke's fortress of achievement eventually crumbled 40 | September 2024 www.globalpublicist24.com

41. grounded in honesty, integrity, and credibility, is what Myke considers the core values guiding not only his work but his entire life. Myke Celis Global Master Coach These influences taught Myke that real change happens when people are met with genuine intention and consistent effort. Whether through his bestselling books, public talks, media interviews or coaching sessions, Myke's commitment to authenticity is unwavering. “I impart these values to my listeners, readers, followers, and mentees so they can apply them to their own lives,” he explains. From Corporate Success to Coaching Excellence Success stories often have predictable trajectories, but Myke's journey is anything but ordinary. His career, spanning over 15 years in marketing and advertising, saw him handling major brands in industries ranging from food and automotive to personal care. This phase of his life was marked by building other people's brands, honing his strategic mindset, and mastering the art of communication. Yet, amidst the accolades and achievements, there was a yearning for something more meaningful – a calling that became impossible to ignore. “I can only describe my career as a roller coaster ride,” Myke says, reflecting on the sharp turns and unexpected drops that defined his transition. His marketing background became the bedrock on which he built his coaching brand from scratch, applying the same principles he once used to elevate multinational corporations to position himself as a trusted life coach. “I focused on my niche and strategy, writing thought leadership articles for the International Coaching Federation and amplifying my presence through blogs, books, and media interviews,” he explains. Myke's evolution to becoming a Celebrity Life Coach in the Philippines was anything but instantaneous. It was a process marked by perseverance, strategy, and a commitment to letting his work speak for itself. “I let my client testimonials and body of work do the talking for me,” he says, highlighting the discipline and determination carried over from his corporate life. As the accolades rolled in, so did recognition—from celebrity clients to top executives and globally 41 | September 2024 www.globalpublicist24.com

42. Rooted in Inclusivity and Empathy In a world often obsessed with hierarchical power and authority, Myke Celis's leadership style is a breath of fresh air. Eschewing the traditional models that emphasize titles and positions, Myke's approach is deeply rooted in inclusivity and empathy. “My leadership style is very democratic and inclusive. I allow every person in the room to take up space as they are and be seen, heard, felt, and celebrated,” he explains. This philosophy reflects Myke's broader mission: to create safe spaces where everyone, regardless of their background or identity, can express themselves authentically. “I focus on building relationships with people by letting them feel that I am one of them in the safe space I created for everyone,” he shares. This emphasis on connection over authority has not only shaped Myke's leadership but also allowed him to foster a culture of trust and mutual respect, whether he's leading a workshop or guiding clients through their personal growth journeys. Living the Life You Want We, as a society, often tend to equate success with wealth, fame, and external validation. However, Myke takes a refreshingly different view. Recently celebrating rd his 43 birthday, Myke considers his greatest achievement not the titles or accolades, but the ability to live life on his own terms. “My biggest achievement is being able to reach my age and live the life I've always wanted—doing what I love most while earning from it and having the time, freedom and resources to pursue whatever makes me happy,” he says with a sense of contentment. successful individuals. Today, Myke stands as one of the top 30 Global Gurus in Coaching for 2024, a title that symbolizes his unwavering dedication to helping others live their most authentic lives. For Myke, true success is about balance, fulfillment, and the freedom to invest in what genuinely matters. It's about aligning work with passion and setting boundaries that protect your well-being. “At the end of the day, I don't want to be remembered for what I did for a living, but rather for living a full life and helping others do the same.” This journey, however, wasn't without its challenges. “Starting from scratch twice was the hardest part,” Myke admits. Transitioning from being a corporate employee to a business owner and then from an advertising executive to a life coach tested him in ways that few can understand. “I had to learn everything from the ground up, experience heartbreaks and rejections, but my clarity of purpose and commitment to becoming who I wanted to be kept me moving forward.” Manifesting New Goals and Dreams As someone who lives by the philosophy of constant growth, Myke is always looking ahead. First on his agenda is expanding his coaching practice to a global stage. Myke 42 | September 2024 www.globalpublicist24.com

43. is exploring opportunities to coach internationally, whether by becoming a visiting coach or faculty member at institutions abroad, offering workshops, or giving keynote speeches. Additionally, Myke is laser-focused on earning his Master Certified Coach (MCC) credential from the International Coaching Federation—a prestigious achievement in the coaching world and his top priority for the year. But Myke's aspirations don't stop at coaching. True to his multidimensional nature, he's considering entrepreneurial ventures that align with his passions. “I'm thinking of putting up a pet-friendly café within a bed and breakfast place by the beach where I can combine two things I love most: coaching onsite while mingling with people and pets,” he says with a smile. Moreover, Myke is entertaining the possibility of entering the media space, building on his experience co-hosting TV-Radio shows for nearly six years. “I'm open to hosting an LGBTQIA+ show like Queer Eye or perhaps creating an original series on Netflix that will allow me to coach and champion inclusivity and diversity,” he adds. On a more personal note, Myke is determined to strengthen his boundaries and create more flexible time for his loved ones. “I want to spend more quality time with them, making more beautiful memories as I age,” he says, reminding us that even for a driven professional like him, relationships and personal fulfillment remain central. A Journey Beneath the Surface To those unfamiliar with his story, Myke's current success might seem like a straightforward narrative of hard work paying off. However, as he is quick to remind us, the reality is far more complex. “What you see now is only the tip of the iceberg,” he shares, hinting at the countless hours, rejections, and personal struggles that shaped the coach he is today. For every accolade, there is a deeply buried root—years of study, relentless effort, and a commitment to growth, even in the face of setbacks. rejections,” he reflects. It's a message that underscores the importance of perseverance and grit, reminding us that behind every success story lies a journey filled with unseen battles. From a life filled with adversity to a career dedicated to helping others live their best lives, Myke Celis's story is a powerful testament to the idea that growth, in its truest form, is a lifelong pursuit. Before the aspiring life coaches envy the freedom and flexibility Myke enjoys, he wants them to understand the depth of dedication it took to get here. “Becoming the coach I am now took lots of years of working on myself, studying long hours, and coaching consistently while dealing with life's challenges, including delays and 43 | September 2024 www.globalpublicist24.com