Brand Strategists in Boston - Grant Marketing

1. Brand Strategists A brand strategist helps you align who your company is—mission, vision, and aspiration—with how it’s implemented within every business segment. The key is to make your brand identity a tangible and actionable reality for all parties, which includes employees, customers, and the community at large. Your easily recognizable brand needs to represent your company, instilling confidence and trust at a glance. It “speaks” for you, or inspires others to become evangelists for you, when you aren’t present to do so. It also is available at prospects’ or customers’ convenience, so they can find answers online when it suits their schedule. To tie this together seamlessly, brand strategists know a company’s brand strategy is requisite for developing an effective marketing strategy. The Overview B2B customers are hyper-connected, super-mobile, and have lots of options for how, where, and when to spend their time and money. To catch their attention

2. and earn their loyalty, it is imperative to have a unique brand voice and brand promise. We call this the essential truth, or the “heart and soul” of your company. Creating a relevant B2B brand with staying power requires a focused investment of time, resources, and the expertise of B2B brand strategists .Depending upon what stage your company is in, a comprehensive brand development process may be in order. If your company has never formally developed its brand or has undergone major changes over time, a complete branding process assessment, research, messaging, and creative development establishes a strong foundation for sales and marketing. If you have a pretty good handle on your brand essence, a less intensive brand refresh can help to ensure your brand stays relevant, timely, and easily adapts to changing environmental or market conditions. Forming a Strategy For your brand investment to pay off, you need a solid brand strategy. It’s essential for industrial marketers to use a focused brand strategy to differentiate your company from the competition, particularly sectors in which products and services are similar and/or the sale is transactional in nature. You want to form your brand strategy with the following elements in mind, so when properly executed, you can see gains in: ● Increased website traffic ● New prospects ● Loyal customers ● Quality employees ● Revenues An industrial brand strategy ensures your company stands out, keeps the sales pipeline full, and allows you to pivot—in real time—to respond to the dynamic and evolving needs of customers. While you may have more sales than you can handle at the moment, demand can change on a dime. Having a brand strategy in place to capitalize upon the good times is wise. Having a brand strategy in place to market your company when times are tough is essential. This is what will

3. help keep the pipeline full and allow you to attract and retain diverse selling markets. Skilled brand strategists know that creating a brand strategy involves a thorough process to uncover the key elements that distinguish your company, and from which all marketing and messaging—your company’s voice and brand promise—extends. These key elements help you deliver your brand consistently and cohesively across all marketing and communication channels. Building a Brand Strategy for Your Industrial Manufacturing Company An industrial manufacturing brand development strategy lays the foundation for a more closely aligned sales and marketing program that reflects your overall corporate goals, enables you to stay ahead of the competition, and ultimately improves the bottom line. We discuss the elements you need to consider when building your brand strategy in this article. The five elements include the: ● Competition ● Reason ● Audience

4. Essentials of Brand Strategy for B2B Companies and Organizations Any strategy requires a process. There are some obvious and peripheral—though no less important—milestones along the way that will produce the best outcomes for your goals. You’ll need to explore the following segments of the process deeper, either internally or with the help of skilled branding professionals, to guide you through the strategy that works for your company. Define Your Company Brand It is important to understand what your company stands for and the promise of services and products that it offers to customers and prospects. It captures the essence of your company, backed by research and evidence of what makes your company unique. Brand Strategy = Your Company’s Business Strategy

5. Brand strategy is based upon a company’s business strategy, and increasingly the two are becoming more closely entwined. The business strategy answers the “why” of being in business, and the brand strategy relates to how your products and services get delivered and experienced by customers. Develop the Company Brand When creating or refreshing a brand, a comprehensive brand development process is essential. This involves exploring perceptions from management, staff, customers, suppliers, and partners. By analyzing attitudes and awareness from all stakeholders, companies often uncover common themes and their brand's "personality." Some find they align with their brand vision, while others discover a disconnect between their self-perception and how they are viewed by employees and customers. This insight helps guide decisions on whether to adopt or amend current brand themes. Holistic B2B Brand Consulting and Integrated Marketing Solutions Grant Marketing B2B brand consulting takes a holistic approach to your branding. Once all the research is complete, we develop an integrated marketing communications package that incorporates inbound and outbound marketing, public relations, events, and internal communications. Our creative and talented marketing, branding, and design team will craft marketing and communication.

6. Contact Us Grant Marketing Address: 75 Arlington Street Suite 500 Boston, MA 02116 Phone: 413-259-0319 Website: https://www.grantmarketing.com/