Inbound Marketing for Industrial Manufacturers

1. Inbound Marketing for Industrial Manufacturers Research shows that 94% of B2B customers perform extensive research online before coming to a purchase decision. This indicates a categorical change in buying habits, the sales process, and how business is done. Manufacturing companies, in particular, have more complicated considerations as they often market to a variety of target markets. This includes OEMs that have multiple influencers and decision-makers made up of scientists, engineers, purchasing agents, and plant managers who are looking for complex and often expensive products and services to meet their needs. The end game is very straightforward: if you don’t provide these decision makers with enough valuable information, you won’t make the sale. To satisfy information-seeking prospects, marketing for manufacturing companies has become more complex and competitive over the past few years. Cold calling without a structured marketing strategy simply doesn’t work anymore; the competition has evolved, and so should you. People have also changed the way they communicate with businesses. They no longer anticipate interruptions from phone calls or intrusive emails. If they want a product or service, they will research it themselves and contact a company when they need more information or are ready to purchase. Change can be scary, but the solution is simple: adopt an inbound marketing strategy for your industrial manufacturing company.

2. What Is Inbound Marketing? Inbound methodology is a marketing approach designed to attract visitors and potential customers to your website, helping them to self-identify with your products and services through information and interactions they seek out. Inbound Marketing for Industrial Manufacturers leverages this methodology, replacing outdated “spray and pray” tactics that bombard people with ill-timed, intrusive, and irrelevant touch points. Instead of forcing a brand, service, or product onto prospects, this approach focuses on creating value-driven content that naturally converts visitors into loyal customers. Inbound methodology works as a process—attracting, engaging, and delighting customers online. For manufacturers to achieve the final stage of the inbound process—delight—you must consistently provide value to your prospects and foster a relationship built around trust. The Inbound Marketing Methodology Even though your industrial company operates within the B2B environment, it’s important to remember you’re still marketing and selling to humans. With an inbound approach, your goal is to attract prospects to your company, engage them with relevant content at scale, and ultimately delight them on an individual basis. Keep in mind that the buyer’s journey is no longer linear.

3. Each phase of the journey can help provide momentum and growth for each buyer and even within the other phases for other prospects and customers. How Grant Marketing Can Help Implement Inbound Marketing for Your Manufacturing Business As an inbound marketing agency, our focus is to deliver a powerful package, which is a combination of digital marketing methods comprising content creation, social media, SEO optimization, lead nurturing, and email marketing tactics. To help you get the most from your industrial inbound marketing experience, Grant Marketing offers an integrated set of inbound marketing services. We aim to increase your website traffic, help convert visitors into leads, and nurture leads into sales by: Helping more potential customers find you online through SEO best practices Producing content that will appeal to your target audience with our content and blog management services. Harnessing the power of social media communications to engage people and draw them to your website. Using the Hub Spot inbound marketing automation platform to help convert more of your website visitors into leads, and ultimately, sales.

4. Grant Marketing, an inbound marketing agency based in Boston, works with you to develop and implement a successful industrial inbound marketing strategy to effectively engage your target audience, increase leads, and keep the sales pipeline flowing. We’re a hands-on marketing agency with 20+ years of experience on guiding companies through the inbound process. Keeping up with the latest trends and marketing strategies, our goal is to help your company achieve sustainable organic growth. Contact us now to get the conversation started. Grant Marketing Website: https://www.grantmarketing.com/inbound-marketing-for-manufacturers/ Address: 75 Arlington Street Suite 500 Boston, MA 02116 Phone No. : 413-259-0319