Looking to Build a Website for Your Company? Here Are the Top Factors to Consider

1. September 14, 2017 Looking to Build a Website for Your Company? Here Are the Top Factors to Consider When it comes to building a website for your company, you can't just design it like you would a brochure or a calling card. After all, a website is essentially your brand's primary online presence. It's where you will entertain potential customers and possibly, future investors. This is why you have to design your website in such a way that it attracts visitors, engages with them and encourages them to return on a regular basis. Page | 1

2. That said, the key to developing a successful website is to keep certain factors in mind to its potential in drawing in visitors. Here are some of the most crucial ones to remember when you build a website. URL One of the first things you need to think about is the URL or website address of your site. Ideally, it should have rich keyword included so that it would be more visible when a relevant search is made. For instance, if your product happens to be handbags, you may want to consider handbagsforsale.com. On the other hand, you can also choose to use your company or brand name. If you choose this approach, however, it may take some time before your website would get good ranking solely through the URL itself. Navigation Once you have figured out what your website's URL would be, you need to think about its navigation structure. That is, you need to think about how you want visitors to be able to go around your website. What you can do is fix the navigation on the website while it's still offline and have your friends and family try to check it out. Ask them if they found it easy enough to go from one part of the website to another. If not, make some changes before loading the rest of your content. Site Layout Having a lot of good content would not really matter if your layout is just confusing. For instance, too much information in one page can make your website too cluttered and therefore, stressful to check out. Plan your layout so that you can present your content well. This matters a lot considering as many as 38 percent of visitors have said they would stop engaging with a website if the layout or content is unattractive. Call to Action Especially since you are building a business website, there should be a call to action, something that would encourage a visitor to make a purchase or subscribe to a newsletter from your company in order to encourage brand loyalty. Depending on the type of call to action that you choose, this can be situated in your product or service page. Meanwhile, an invitation for a Page | 2

3. newsletter subscription may be placed in your contact page or even as a prompt on your homepage. Having an impressive website would also go a long way in building your brand's credibility online. Plan your website design well and execute with these goals in mind. At the same time, it's also important to make sure that your website is always updated the moment it's up and running. Seeing regular updates on your website would definitely encourage visitors to keep coming back to check what's new. About Grow Smart Marketing: At Grow Smart Marketing, we take pride in being able to help our clients successfully launch their businesses online and deliver as much exposure as possible. Once we build a website for you, we’ll help to promote and optimize it so that it would enjoy high search rankings and relevant traffic volume. Sources: 17 Website and UX Design Statistics That Make the Case for Smarter Web Design, blog.hubspot.com 5 Factors To Consider When Starting A Website, lifehack.org 5 Things You Must Know Before Creating Your Website, wix.com Page | 3