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Driving Growth Through Email Marketing

Learn how to grow your customer base and close sales with effective marketing techniques.

GrowthHackingAsia
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Driving Growth Through Email Marketing

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  1. Driving Growth Through Email Marketing Brought to you by: @Growthhackasia (Growth Hacking Asia)

  2. “Flipping the success rate of Asian startups from 1/10 to 9/10” @Growthhackasia (Growth Hacking Asia)

  3. Growth Labs • Growth Hacking Consulting GH Academy • Growth Hacking Trainings • Monthly events for inspiration and experience and knowledge exchange GH Events @Growthhackasia (Growth Hacking Asia)

  4. WHY EMAIL MARKETING?

  5. Stats

  6. Stats

  7. Stats

  8. Stats

  9. Stats

  10. Stats

  11. Stats

  12. FUNDAMENTALS

  13. Elements of a Compelling Email Subject Line

  14. Elements of a Compelling Email Subject Line WRITE A COMPELLING EMAIL SUBJECT LINE 1) Use Actionable Language use verbs like “take”, “download”, “reserve”, “ask”, “buy”, etc. e.g. OpenTable: “Take Mum to Brunch” - -

  15. Elements of a Compelling Email Subject Line WRITE A COMPELLING EMAIL SUBJECT LINE 2) Subject Lines Must be Brief, Clear and Can be Catchy (<35 characters) - subject line has to be clear first and catchy second - e.g. UrbanDaddy: A Hotel in the Middle of the Ocean. Keep it Short The First 2 Words are Crucial

  16. Elements of a Compelling Email Subject Line WRITE A COMPELLING EMAIL SUBJECT LINE 3) Align Subject Line Copy and Email Copy - what your email subject line promises, the email message has to deliver - for example: - 54 New Data Slides for Your Marketing Decks → CTR of 26% (very specific subject line with clear promise) - Get Key Marketing Trends From the Marketing Data Box → CTR of 10.4% (vague and less accurate subject line)

  17. Elements of a Compelling Email Subject Line WRITE A COMPELLING EMAIL SUBJECT LINE 4) Personalise When Possible: - list segmentation and targeting have enormous effects on email marketing performance metrics

  18. Elements of a Compelling Email Message WRITE A COMPELLING EMAIL MESSAGE 5) Establish Relevancy - remind the reader why they are receiving this email

  19. Elements of a Compelling Email Message WRITE A COMPELLING EMAIL MESSAGE 6) Write in the Second Person - writing in the second person means you orient the copy towards the reader, not yourself

  20. Elements of a Compelling Email Message WRITE A COMPELLING EMAIL MESSAGE 7) Talk About Benefits, Not Features - explain to your recipients exactly how they can benefit from a new feature

  21. Persuasive Copywriting - Examples Email Body Copywriting Checklist ● Does it provide value to the recipient? ○ Is it going to add more knowledge to my subscriber? ○ Is it going to solve their most pressing problems? ○ Is it worth the time reading? ● Can I scan it in 3-4 seconds? ● Do I understand the benefits, rather than just features?

  22. Elements of a Compelling Call to Action CALL-TO-ACTION Use Actionable Language in Your CTA - having a strong CTA is crucial to every email; it needs to be easy to identify and understand

  23. Improve Deliverability 1. Use double opt-in 2. Purge hard bounces after one bounce 3. Purge subscribers who haven’t opened or clicked in a while 4. Do not include attachments 5. Avoid spam words (e.g. free, weekdays, %, etc.) 6. Keep message size to 40KB or less 7. Avoid purchased lists 8. Use a consistent, recognisable sender name and email address

  24. Spam Test Tool: Email Spam Test http://www.emailspamtest.com/

  25. EMAIL MARKETING PLANNING

  26. STEP 1: BUILD YOUR CONTACT LIST

  27. On-Page Opt-In Form

  28. Pop-Up Opt-In

  29. Pop-Up Opt-In Tool: Popup Domination

  30. Pop-Up Opt-In Tool: Optinmonster http://optinmonster.com

  31. Opt-in Bar

  32. Opt-in Bar Tool: Hello Bar https://www.hellobar.com

  33. Slide-Up Form

  34. Slide-Up Form Tool: Unpop http://getunpop.com

  35. Discount Tabs

  36. Targeting Popups via Personalisation

  37. Shopping Cart Abandonment Popups

  38. Abandonment Popup Tool: SumoMe https://sumome.com

  39. Webinars and Courses

  40. Webinars and Courses Tool: Unbounce http://unbounce.com

  41. Email My Shopping Cart

  42. Contests

  43. Contests Tool: Gleam.io https://gleam.io

  44. Twitter Lead Gen Cards

  45. Surveys

  46. Survey Tool: Qualaroo https://qualaroo.com

  47. Referrals

  48. Facebook Opt-In

  49. Sweepstakes

  50. Sweepstakes Tool: Woobox https://woobox.com/sweepstakes

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