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GHA Lean UX presentation

Growth Hacking Asias Lean UX presentation

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GHA Lean UX presentation

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  1. EXECUTIVE SUMMARY // RECOMMENDATIONS LEAN UX “Applying Lean Thinking in User Experience Design”

  2. EXECUTIVE SUMMARY // RECOMMENDATIONS LEAN STARTUP AGILE SOFTWARE DEVELOPMENT DESIGN THINKING

  3. EXECUTIVE SUMMARY // RECOMMENDATIONS Design Thinking WHAT Are their needs DEFINE WHO Are you solving a problem for EMPATHIZE IDEATE HOW Will you solve them PROTOTYPE TEST

  4. EXECUTIVE SUMMARY // RECOMMENDATIONS Design Thinking

  5. EXECUTIVE SUMMARY // RECOMMENDATIONS Agile Methodologies

  6. EXECUTIVE SUMMARY // RECOMMENDATIONS Agile Methodologies AGILE MANIFESTO Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan

  7. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean Startup

  8. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean Startup “We must learn what customers really want, not what we think they should want.” Eric Ries

  9. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean Startup BUILD – MEASURE - LEARN Experimenting + Validated Learning REDUCED WASTE

  10. EXECUTIVE SUMMARY // RECOMMENDATIONS What do they have in common? Balance business and user needs

  11. EXECUTIVE SUMMARY // RECOMMENDATIONS What do they have in common? Iteration improves the product

  12. EXECUTIVE SUMMARY // RECOMMENDATIONS What do they have in common?

  13. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean UX

  14. EXECUTIVE SUMMARY // RECOMMENDATIONS • Main Goals of Lean UX: • Move away from requirements and deliverables to assumptions and outcomes • Increase shared understanding through collaboration and cross- functional teams • Design in short, iterative cycles to make sure you create real value for the user/customer

  15. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean UX Principles Cross-Functional Teams 2-Pizza Teams Measure the progress by outcome, not output No upfront detailed design - design only what's required Continuous discovery Get out of the building (GOOB)

  16. EXECUTIVE SUMMARY // RECOMMENDATIONS PRINCIPLES OF LEAN UX Cross-Functional Teams

  17. EXECUTIVE SUMMARY // RECOMMENDATIONS PRINCIPLES OF LEAN UX 2-Pizza Teams

  18. EXECUTIVE SUMMARY // RECOMMENDATIONS PRINCIPLES OF LEAN UX Measure Progress by Outcome – Not Output

  19. EXECUTIVE SUMMARY // RECOMMENDATIONS PRINCIPLES OF LEAN UX No Upfront Detailed Design – Design Only What is Required

  20. EXECUTIVE SUMMARY // RECOMMENDATIONS PRINCIPLES OF LEAN UX Continuous Discovery

  21. Get Out Of The Building (GOOB)

  22. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean UX Process

  23. EXECUTIVE SUMMARY // RECOMMENDATIONS Preparation: Personas Sketch Validate Prioritize

  24. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean UX Process

  25. EXECUTIVE SUMMARY // RECOMMENDATIONS DECLARE ASSUMPTIONS Problem & Hypothesis Statement

  26. EXECUTIVE SUMMARY // RECOMMENDATIONS DECLARE ASSUMPTIONS Problem Statement

  27. EXECUTIVE SUMMARY // RECOMMENDATIONS DECLARE ASSUMPTIONS Problem Statement Our service offers a conduit between job seekers and employers trying to hire them. Through our service, employers can reach out to job seekers in our ecosystem with employment opportunities. We have observed that one critical factor affecting customer satisfaction is how frequently job seekers respond to employer messages. Currently, job seekers are replying to these communications at a very low rate. How might we improve the efficacy of our communication products, thus making employers more successful in their recruiting and job seekers more satisfied with our service? (TheLadder)

  28. EXECUTIVE SUMMARY // RECOMMENDATIONS DECLARE ASSUMPTIONS Hypothesis Statement

  29. EXECUTIVE SUMMARY // RECOMMENDATIONS DECLARE ASSUMPTIONS Hypothesis Statement We believe that creating an efficient communication system within TheLadders’ product experience for recruiters and employers will achieve a higher rate of contact success and an increase in product satisfaction. We will know this is true when we see an increase in the number of replies from job seekers to recruiter contacts and an increase in the number of messages initiated by recruiters in our system.

  30. EXECUTIVE SUMMARY // RECOMMENDATIONS COLLABORATIVE DESIGN

  31. EXECUTIVE SUMMARY // RECOMMENDATIONS Collaborative Design

  32. DECLARE ASSUMPTIONS Collaborative Design – Process

  33. DECLARE ASSUMPTIONS Collaborative Design – First Sketches

  34. DECLARE ASSUMPTIONS Collaborative Design – The Concept (with all stakeholders!)

  35. Focus on CONCEPT first, not DESIGN!

  36. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean UX Process

  37. CREATE AN MVP MVPs “The sooner we find which features are worth investing in, the sooner we can focus our limited resources on the best solutions to our business problem”

  38. CREATE AN MVP MVPs GOAL:Deliver value to customers as fast as possible!

  39. CREATE AN MVP MVPs – Rapid Design Iterations

  40. EXECUTIVE SUMMARY // RECOMMENDATIONS CREATE AN MVP Prototype MVPs

  41. EXECUTIVE SUMMARY // RECOMMENDATIONS CREATE AN MVP Non-Prototype MVPs When to use? For example, to determine the value of a new product or feature What am I trying to learn? We are trying to learn whether this new ecommerce solution will increase purchases. 2. What are the main signals I need from the market to validate my hypothesis? The main signal we’re seeking from the market is an increase in completed purchases. 3. Are there any signals I can test for that will serve as indicators for my main signal? Instead of completed purchases, can we test for customer intent and use that as a proxy for purchases? 4. What’s the fastest way for me to find this information? Let’s send out an email to a subset of our users offering a few items for sale and count click-throughsfor that call-to-action. This will help us determine interest and intent to purchase.

  42. CREATE AN MVP Non-Prototype MVPs Landing Page “The button to nowhere”

  43. CREATE AN MVP Non-Prototype MVPs Email Google AdWords

  44. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean UX Process

  45. RUN EXPERIMENTS & RESEARCH Feedback & Research

  46. RUN EXPERIMENTS & RESEARCH Feedback & Research COLLABORATIVE and CONTINUOUS research! Collaborative Discovery: Working as a team to test ideas both internally and externally. Continuous Discovery: 3-12-1 Approach: 3 users, 12pm, once a week.

  47. RUN EXPERIMENTS & RESEARCH Feedback & Research

  48. RUN EXPERIMENTS & RESEARCH Feedback & Research

  49. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean UX Workflow (company)

  50. EXECUTIVE SUMMARY // RECOMMENDATIONS Lean UX Workflow (agency)

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