Digital Marketing TIP

1. Welcome Digital Marketing Training Institute PUNE Next generation of Advertisement.

2. What is Marketing • Marketing is a process of Brand Awareness, Promotion, sale of products or services to Customers who used that Product or Service. This process involves Market research & customer requirement. • Traditional Marketing refers to conventional Methods: • A) Print Media marketing such as Newspaper adv; Banners, pamphlets/flyers, Magazines, postal letters, Boucher. & Hoardings, Billboards advertising along roads & Highways. • B) Electronic Media like Television, Radio.

3. What is Digital Marketing • Digital Marketing is the next age of Marketing using Digital Device/Media to promote or to connect with targeted Audience globally for Brand Awareness & Business Development. • Digital Marketing involves Business Website Development, Business Developing Websites, social mediaposts, Display Ads, Ads on a social network, Ads on Search Engines, pop up Ads, clickbait URL,YouTube videos, Blogs, E-mail marketing.

4. Comparison Traditional vs Digital

5. Traditional Marketing Digital Marketing Factors ➢Reach ➢Tracking ➢Targeted Audience ➢Communication ➢Engagement ➢Cost ➢Time ➢Return Over Investment(ROI) Reach is more Reach is Tracking is Possible Tracking is Not possible Less High One way Bidirectional Zero High More Low More Less Less More

6. Why Digital Marketing • Digital Marketing helps us to connect with those Audience. With the help of different tools, we can analyze the costumer’s requirement, tracking is possible which directly connects us to the Targeted Audience. • You can reach to the large no of people where boundaries are not the limits. Even digital marketing allows you to touch a wide range of the untapped market. • By considering different costumer persona like their age, gender, interest, income, location, etc. you can tailormade content to grab the attention of Audiences. & if you target your audience then it is directly proportional to publicity.

7. • One of the greatest advantages of Digital Marketing is you can directly interact with the customer through Social Media, comments, live chat, feedback forms, reviews, ratings. This again gives you the benefit of understanding customer requirements, engaging costumers. • Google Analytics gives you the benefit of keep records of customer activity, like No. of visitors, engage time, clicks on ads, bounce rate; how many actual purchases are there. • With the help of these statistics, Results can be easily measured.so no more waiting unlike in traditional it could be for a month.

8. • As the cost of traditional one is too high, it cannot affordable for all. Digital marketing treats every business at some level whether it is a startup business or an established one. Digital Marketing is very cost-effective. • Once any website doing well as a content point of view if they are getting good leads, engaging social media posts, attractive videos. It can give you brand value.

9. Modules of Digital Marketing ➢ SEO –Search Engine Optimization ➢ SMO –Social Media Optimization ➢ SEM –Search Engine Marketing ➢ SMM –Social Media Marketing ➢ E-mail Marketing ➢ Pay per click Advertising ➢ Ecommerce Marketing ➢ Content Marketing ➢ Affiliate Marketing ➢ Influencer Marketing ➢ Mobile phone Advertising

10. Best Marketing doesn’t feel like Marketing. Thank you Contact US: 8007777243 Email ID: info@traininginstitutepune.in