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HOW TO DRIVE PROSPECT ENGAGEMENT WITH EINSTEIN’S AI-POWERED BEHAVIOR SCORE

Salesforce has been a pioneer in<br>many areas and leveraging AI<br>within marketing automation has<br>been a new frontier for it.

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HOW TO DRIVE PROSPECT ENGAGEMENT WITH EINSTEIN’S AI-POWERED BEHAVIOR SCORE

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  1. HOW TO DRIVE PROSPECT ENGAGEMENT WITH EINSTEIN’S AI-POWERED BEHAVIOR SCORE

  2. Salesforce has been a pioneer in many areas and leveraging AI within marketing automation has been a new frontier for it.

  3. What is Einstein Behavior Scoring?

  4. Pardot’s Einstein Behavior Score, an AI-powered feature, evaluates marketing engagement and identifies customer trends to indicate likeliness for purchase

  5. Identifying Buying Intent with Behavior Score:

  6. Metrics are important for understanding prospect interest and engagement.

  7. Salesforce Einstein Evaluvation

  8. Salesforce Einstein evaluates the touch point trails – the number of e-mails opened and website visits that the prospect makes.

  9. To Wrap Up

  10. In a nutshell, Einstein learns the combination of prospect engagement actions that leads to purchase. Over time, as they form patterns, it recognizes them as buying signals.

  11. To know more; please follow the appended link - http://bit.ly/32haPD7

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