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A simplified presentation on John Storey's 'What is popular culture?' in his book 'Cultural Theory and Popular Culture: An Introduction'
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Popular Culture By Aiman abubakar & haezellalisonclaudius
“…popular culture is in effect an empty conceptual category, one that can be filled in a wide variety of often conflicting way, depending on the context of us”
2 1 3 4 5 6 High Culture “Scraps” Widely Liked & Enjoyed Mass Culture Cultivation of the People Hegemony Concept Postmodernism
Widely Liked • Too large to quantify accurately • However, a quantifying mechanism is needed although, more than measuring is required High Culture “Scraps” • Culture that is left behind after high culture • The “failures” of meeting high culturestandards • Transhistorical division Individual Cultivation = Difficult = Exclusive = High Culture ≠ Popular Culture = Mass-Produced
Mass Culture • Commercial culture with passivity • Imported American Culture • Hopeless effort for Utopian community
Cultivation of People • Who are “the people”? • Raw materials are always commercial items in turn, rebutting ‘people for people’ approach • For example, in this example ‘dance’ the raw material is essentially not individualistic, it is produced by many
Hegemony • Dominant groups in society seeks to win the consent of subordinate groups in society. • Continuous evolvement for example boy bands
Postmodernism • Does not recognize the distinction between high and popular culture