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Hardik

Best Digital Marketing Institute In Pitampura

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Hardik

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  1. What is Digital Marketing ? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web- based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. •

  2. What is SEO ? SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices. • Seo •

  3. Type of Seo ? • Off-page SEO • Think of off-page SEO as an online version of word- of-mouth referrals. These SEO activities occur externally (not on your website) and tell search engines (and humans) that your website is trustworthy and relevant. Use off-page SEO to drive website traffic, improve your brand reputation, and boost your SERP ranking. On-page SEO Our Beginners Guide to SEO outlines the basics of search engine optimization, and on- page SEO is one of the easiest and most common ways to boost site visibility. On-page SEO involves optimizing website elements, from adding keywords to your meta descriptions to using an optimal URL (universal resource locator) format. According to Neil Patel, “the true purpose of on-page SEO [is] to educate, inspire and guide your users properly, as they navigate your site.” • • •

  4. Black And White Hat Seo White Hat SEO: White Hat SEO refers that working within search engines’ terms of service to improve a site’s search engine results page (SERP) rankings while maintaining the integrity of your website and staying within the search engines’ terms of service. For Example: Offering quality content and services, Fast site loading times and mobile- friendliness, Using descriptive, keyword-rich meta tags, Making your site easy to navigate, etc. Black Hat SEO: Black hat SEO refers to a set of practices that are used to increase a site or page’s rank in search engines through means that violate the search engine’s terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). Recently, it’s been used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers. For Example Content Automation, Doorway Pages, Hidden Text or Links, Keyword Stuffing, Reporting a Competitor (or Negative SEO), etc. • •

  5. What is Social Media Marketinhg ? Social Media Marketing for Businesses Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. • • •

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