Business to Business Matchmaking

1. 6 things to check for while selecting a business matchmaking app for your event Face-to-face events are critical to any organization’s marketing strategy. Despite our highly digital world, live events such as tradeshows, exhibitions and conferences bring together businesses and professionals of a specific industry to forge new and meaningful business opportunities. For instances, at a tradeshow, suppliers can exhibit their product and services to get fresh business opportunities and boost business partnerships. For buyers, the tradeshow is equally valuable as it helps them explore various suppliers and their services in one location. In events such as these, event technology like matchmaking apps can go a long way toward empowering registrants to create new connections and schedule critical meetings even before the event starts. Importance of a business matchmaking app A business matchmaking app allows effective pre-show networking between both attendees and exhibitors. It allows them to plan and strategize before the event, and make the most out of their resources during the event. If attendees and exhibitors succeed in creating meaningful business connections during your event, then the value of your event increases for everyone involved. However, to make an event technology work for you, you should know how to leverage it correctly. Here are six things you should look out for while choosing a business matchmaking app to create meaningful connections at your event: 1.Make sure it accommodates in-depth buyer and seller profiles Once you’ve got the app for your event, you should allow your attendees and exhibitors to complete their profiles. Enable your attendees to log in to the app and provide detailed demographic information. For suppliers, allow them to give in-depth details of their products/services. Encourage participants to provide keywords and phrases to maximize their visibility to their target audience. 2.Always opt for intelligent matchmaking solution While there are several business matchmaking apps available in the market, make sure you opt for an intelligent technology that reduces your work and allows you to focus on other critical aspects of your event. An intelligent matchmaking solution should be able to assist attendees in viewing matched exhibitors and products/services based on the exact matching criteria. Smart and precise recommendations to buyers and sellers ensure that exhibitors get better-qualified pre-show leads. 3.Look for interactive features When opting for a matchmaking solution, make sure your app has interactive features to enhance attendee experience. Interactive tools also promote higher engagement between attendees and the exhibitors’ content even before the event starts. Try to get as many pictures and videos as you can to offer an active engagement experience to attendees while giving visibility of exhibitors’ products to their targeted audience. 4.Customized meeting schedules are key

2. A great matchmaking app should also have the feature to allow attendees to create different types of appointments, including open, semi-open, closed and custom appointments. According to their preferences attendees and exhibitors can choose whether they want to have a private appointment or an open meeting. Matchmaking apps like EventBH allows exhibitors to either accept or reject the attendees they want to meet. These custom appointments make both the attendees and exhibitors more productive during the event. As the attendees and exhibitors can network before the event begins, exhibitors can directly talk to the prospect and spend less time in making those tiresome introductory presentations. 5.Should have active integrations with your CRM Make sure your business matchmaking app can integrate with popular CRM to ensure the seamless flow of valuable data. These integrations reduce a lot of manual labor and reduce the risk of human error while transferring the data. It increases the efficiency of the teams and helps you see indispensable information in real-time. 6.Provide multi-screen, multi-device support This point is a very basic point but is often missed by event planners. The business matchmaking app should be able to automatically sync personalized information across multiple devices in real-time, avoiding duplication of efforts for attendees and sponsors. Conclusion Offering an intelligent and secure matchmaking app to facilitate pre-event networking amongst your attendees and exhibitors is crucial to the success of your tradeshow. Once your attendees are matched to the exhibitors, they can become more productive and forge meaningful connections during the event. Always ensure that the app provider you select has a proven track record in offering intelligent and innovative solutions and has an agile platform. Always look for features that allow you to deliver integrated marketing and access detailed reports on your attendees’ behavior. Getting an in-depth analysis of your participant’s behavior after your event is over can help you create customized event experiences in the future. Make sure you leverage technology in a way that makes your event memorable and keeps your attendees and exhibitors coming back for more. If you’d like to know more about EventBH cutting-edge matchmaking solution then. click here You can also request a free demo here.