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Digital Marketing PowerPoint Presentation Templates

Digital Marketing course. In today's fast-paced world, businesses and organizations are increasingly relying on digital channels to reach their target audience and achieve their goals. This course is designed to equip you with the essential knowledge and skills to navigate the ever-evolving landscape of digital marketing, ensuring you stay ahead of the curve and maximize your online presence.<br>

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Digital Marketing PowerPoint Presentation Templates

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Presentation Transcript

  1. WELCOME

  2. What is DIGITAL MARKETING ? • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing

  3. Whatis SEM ? • Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

  4. What is SMO ? Social Media Optimization (SMO) encourages businesses to assess, monitor, and alter their content to conform to social media best practices. All kinds of businesses prefer building their social media presence by putting content on platforms like Facebook, Instagram, Twitter, etc.

  5. What is SMM ? • Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website

  6. What is SEO ? • SEO in digital or online marketing is where you aim to increase organic traffic to your website through tweaking pages to improve search engine rankings, creating new content to target keywords, and improving your site to be better understood by search engine crawlers

  7. Types of SEO White Hat SEO Black Hat SEO Grey Hat SEO

  8. SEO • ON PAGE • On-page SEO covers tactics you can control on your website to help search engines rank and understand your content better. Like your site's content, title tags, keyword usage, URLs, internal links, etc.. • OFF PAGE • Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.

  9. What is Email Marketing ? • Email marketing is a form of direct marketing that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases.

  10. THANK YOU

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