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CMIG + News Office. Producing valuable media for the University. Introducing… Joshua Bartos Senior Producer jbartos@uchicago.edu 2-8665. The “relationship” (between CMIG and the News Office). 10 hours/week dedicated to strategy and production Consultation to determine best use of media
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CMIG + News Office Producing valuable media for the University
Introducing…Joshua BartosSenior Producerjbartos@uchicago.edu2-8665
The “relationship”(between CMIG and the News Office) 10 hours/week dedicated to strategy and production • Consultation to determine best use of media • Production: Interviews, b-roll, press conferences, events (shooting + editing) • ISDN line interviews (at the DML)
Protocols • CMIG production calendar: 3e5e4jbilc1hrlem2ksjqh0rk8@group.calendar.google.com • Pre-production form:If you know what, when, where, whohttp://cmig.uchicago.edu/preproduction.shtml • Call Josh: 2-8665For advice, confirmation, logistics • Permission form:http://cmig.uchicago.edu/permission.pdf
Is it valuable?Three motivations… Gardel Sereno Shubin • Promotion • Capture interview prior to event/announcement in order to attach clips to the press release • Capture clips from event to post with a web feature or article Scavenger Hunt Rockefeller Carillon Physics with a bang
Is it valuable? Presidential Inauguration Anniversaries Dedications • Archive • Document an event that has historical significance for the university • Document an event that is newsworthy and will generate significant public interest Bill Gates’ visit Daley’s Gun Violence press conference Nobel press conference
Is it valuable? • Resources for media • Campus/event b-roll • Remote interviews • NYT Online: interview with Clemens Reichel • ScienCentral interviews • Broadcast quality audio (ISDN)
Types of Media? Alumni Weeknend • Video • short format: Event, ambiance3-5 minutes (average web attention span) • long format: Lecture/Public talk~45 minutes, esp. if there is “star power” • Audio: Conference (best when single speaker) • Slideshows: Photos + VO/music • Live Webcasts: Immediacy, newsworthy, large non-local audience Humanities Day Olympic Arts Symposium
When is video the best option? • Interesting subject (The Math “Pirate”) • Event not easily described • Highly visual and active events