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Inbound Marketing- Sankalp Technology

Inbound marketing is a means of promoting website of a company by sharing content with the outside world. The concept of Inbound Marketing is typically focused on sharing Blogs and promoting them, on podcast, on video, on eBooks, on eNewsletters, on whitepapers, on social media marketing, and on Many other forms of content marketing.

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Inbound Marketing- Sankalp Technology

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  1. Sankalp Technology SEO Company In India. Your Logo

  2. Inbound Marketing: What is Inbound Marketing ? • Inbound marketing is a means of promoting website of a company by sharing content with the outside world. The Inbound concept is typically focussed on sharing and promoting blogs, podcasts, video, eBooks, eNewsletters, whitepapers, social media marketing, and other forms of content marketing Inbound Marketing is marketing focused on getting found by customers.

  3. Agenda Of Inbound Marketing Inbound vs. Outbound Marketing 1 Inbound Marketing: Three Components 2 Key Concept: Give, Don’t Sell 3 4 Getting Organized 5 Content Targeting within Buying Funnel 6 Great Examples 7 Content Ideas, Tips, Do’s, Don’ts Your Logo

  4. Inbound Vs. Outbound Marketing Outbound Inbound Print Ads Television Ads Cold Calling Trade Shows E-Mail Blasts Blogs, EBooks, White Papers Viral YouTube Videos Search Engine Optimization Webinars Feeds, RSS Your Logo

  5. Inbound Marketing is Pull Inbound Marketing is based upon the Law of Attraction The Model Soft costs, time and resources. Some hard costs The Budget Optimizing advertising dollars wisely can be tough. • The Media Plan Your Logo

  6. Avg. Cost per Lead: Inbound vs. Outbound Your Logo

  7. Inbound Biggest Winners: Small Businesses The state of inbound Marketing • Small Business(1 to 5 employees) plan to spend 49% of their lead generation bugets on Inbound Marketing. • Whereas, for medium to large enterprises(more than 50 employees), this figure is just about 36%. • Small business are spending lesser budget on outbound marketing as compared to medium business Your Logo

  8. Your Logo

  9. Inbound Marketing : 3 Components This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. Your Logo

  10. Inbound Marketing : 3 Components CONTENT SEO Social Media Twitter LinkedIn Facebook Forums Blogs Blogs Videos White Papers E-Books On Page Off Page Link Building Keyword Analysis Your Logo

  11. Inbound Marketing: Giving, not Selling • People want access to great insights and great people. • Reveal, make it easy, do not charge, have compassion, ask how you can help – be of service. Your Logo

  12. Inbound Marketing =Content Creation • At the core of inbound marketing is - publishing compelling content that attracts inbound links and potential buyers to your website. • Fundamentally, inbound philosophy is – fulfilling research needs with passionate, entertaining, relevant and FREE information Your Logo

  13. Getting OrganizedCreate a Content Planning Strategy • Brand Promise – why? • Target Audience – who? • Business Objective – what? • Purchase Funnel – where? • Content Production Costs? • Content Formats (video, text, graphics, images) • Keywords Targeting? – Customer Challenge? • Content Calendar & Frequency. • Distribution Channels • Measurement Your Logo

  14. Content Targeting with Buying Funnel Your Logo

  15. Inbound Success : Mint.com Your own footer Your Logo

  16. Mint.com – FREE Personal Financing Management • Content Strategy • News and tips posts, link roundups, slideshows, videos, and infographics were all key components in Mint’s content strategy, and they were held to a strict editorial standard. • Content Credibility – lead to sales • By establishing itself as a smart resource that was easy and accessible to the financially curious, Mint was able to leverage its content credibility to convert readers into buyers of its actual product, highly personalized financial products. • Brand Value - lead to $170 Million Sale to Intuit • Mint.com connects with more than 16,000 US financial institutions and supports more than 17 million individual financial accounts. By May 2011, Mint had more than five million users Your Logo

  17. Inbound Marketing – Blog Success • Mint is consistently lauded as a pioneer in successful blog • content marketing. Big takeaways: • Dedicate resources to content (whether paying • outsourced/contributed writers or in-house editors). outsourced/contributed writers or in-house editors). • Enforce high quality editorial standards on all content types • (writing, illustration, video). • Share content through social channels. • Remember consistency and patience in building up an audience. Your Logo

  18. THANK YOU! Mail Us:- info@sankalptechnology.com Visit Us: www.sankalptechnology.com Call Us:- 91-8432429929

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