Current Advertising Trends of 2024 ppt

1. Current Advertising Trends of 2024

2. Contents AI in Advertising: Targeted Advertising on Social Media Influencer Marketing Personalized Advertising Voice Search Optimization Mobile Optimization Metaverse Advertising Short Video Ads Authenticity in Social Media Social Shopping

3. AI in Advertising As Deep Mind's inventor stated, artificial intelligence (AI) is the study of making machines intelligent. Thanks to the Internet and programmatic advertising, customers can be contacted through hundreds of digital channels. Tackling them has also become feasible based on tens of thousands of behavioral and demographic data points. Tests may be conducted on hundreds or even thousands of different adverts to see which ones receive the most reaction Finding fresh potential customers from a group of data is difficult

4. Targeted Advertising on Social Media It's not necessary to discuss every idea and approach; just the fundamentals of AI for advertising should be understood. As Deep Mind's inventor stated, artificial intelligence (AI) is the study of making machines intelligent. Thanks to the Internet and programmatic advertising, customers can be contacted through hundreds of digital channels. Tackling them has also become feasible based on tens of thousands of behavioral and demographic data points. Tests may be conducted on hundreds or even thousands of different adverts to see which ones receive the most reaction.

5. Influencer Marketing Influencer marketing is the practice of businesses partnering with well-known social media users to promote products and services. Influencers, in contrast to celebrities, can be anyone. For example, a well-known influencer with 200,000 followers can help a recently released product with trouble getting noticed on social media. The product reaches thousands of individuals with only one video from that profile. It's a potent instrument for reaching a wider audience, driving more website traffic, increasing sales, and strengthening brand awareness.

6. Personalized Advertising Utilizing consumer data to target ads more specifically is known as ad customization. These insights include demographic information, specific hobbies, and buying tendencies. By examining their wants and interests, this kind of advertising conveys that the product was created specifically for them. By providing information that is in line with the interests and preferences of the target audience, this strategy fosters human connection and makes marketing campaigns more interesting and relevant.

7. Voice Search Optimization Making adjustments to your website and content to make it simpler for voice-activated search engines like Siri, Alexa, and Google Assistant to locate and comprehend is known as voice search optimization. People prefer quick answers to their inquiries rather than having to go through the trouble of looking for information, thanks to the increase of digital interactions in everything from online schooling to grocery shopping.

8. Mobile Optimization Mobile optimization is just as important for internet businesses as reputation management. According to recent figures, mobile users account for over half of all internet traffic. Compared to other electronic devices like computers, displays, and tablets, mobile phones are used more frequently. Enhancing the user experience through mobile optimization makes using digital platforms and websites on mobile devices simpler. Improved user experience concurrently boosts traffic and engagement.

9. Metaverse Advertising • With the release of Meta Llama 3, Metaverse is gaining traction and has the potential to develop into a digital marketing platform in the future. • A 3D virtual environment called Metaverse uses AR, VR, and other technology to create immersive experiences. • With its realistic resemblance to the actual world, the Metaverse provides a fresh virtual world experience for users to interact with avatars and buy virtual goods. • Examples are Volkswagen’s virtual test drives and Adidas’ virtual stadium

10. Short Video Ads Watching videos is more popular than reading lengthy product descriptions. Over the course of evolution, there have been silent video commercials, brief video advertising, and video content on items. First popularized on TikTok, the short video format later made its way to Instagram in the form of reels and is now a mainstay on YouTube. According to studies, people can focus for an average of eight seconds. Nowadays, businesses who want to stay in front of their target audience without bothering them usually use short video advertising.

11. Authenticity in Social Media In digital and content marketing, the saying "authenticity attracts more people and leads to more business" is commonplace. In the current digital landscape, consumers have become increasingly discerning. They can distinguish between dishonest advertising and sincere attempts at branding with ease. When interacting with companies online, consumers look for authenticity and honesty. This improves audience trust and boosts conversions.

12. Social Shopping The use of social media platforms is always evolving and growing. The amount of people who use social media to look at, research, and purchase products from businesses who have digital stores on each platform has increased dramatically. Social buying, which combines social media and e-commerce, enables users to buy products straight from websites like Facebook and Instagram. The growth of social media and online shopping is accompanied by changes in internet marketing.

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