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Top 3 Social Media Applications for a Leisure Centre

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Top 3 Social Media Applications for a Leisure Centre

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  1. Top 3 Social Media Applications for a Leisure Centre Created by Alison Menzies, Heather Manson and Mavis Mapuranga

  2. Social Media Applications • There is a variety of different social media applications that can be used. These include: • Flickr • Instagram • Myspace • LinkedIn • Bebo • Whatsapp • Google+ • Tumblr Business Web Innovation: Group E-activity

  3. Most Relevant Social Media Applications for a Leisure Centre • Throughout this presentation we will explain the three most relevant social media applications for a leisure centre. These include: • YouTube • Hootsuite • Wikispaces • We will explain what each application is and also the features, the benefits and how they can be used within the leisure centre. Business Web Innovation: Group E-activity

  4. What is YouTube? • YouTube makes it possible for “billions of people to discover, watch and share originally-created videos”. And • It “provides a forum for people to connect, inform, and inspire others across the globe”. Business Web Innovation: Group E-activity

  5. Features of YouTube • The main feature of YouTube is that users can upload their own videos onto the website for billions of people to see. • The “Search” feature on YouTube allows users to search the full website for videos relating to their search criteria. • YouTube “Channels” acts as a home page for every YouTube account. It shows the videos you uploaded and it allows you to link your YouTube videos to the company’s website. • The “Subscription” feature allows viewers to subscribe to the company’s channel and any videos which is uploaded will be seen on the viewers channel when they log on to YouTube. Business Web Innovation: Group E-activity

  6. How it can be used for the Leisure Centre • The leisure centre can create videos featuring the facilities available within the premises such as gym classes and the gym or swimming pools which are available • The leisure centre can use the “search” feature to search for videos relating to the company such as “Fitness classes”. YouTube will then provide many videos on fitness classes which the company can use for ideas and inspiration. • The leisure centre can create a channel which will contain all of the content uploaded by the company. Users can then subscribe to the leisure centre’s “channel” and they will be able to see all of the uploaded content. • The leisure centre can also subscribe to other users channels which relate to the company to view the videos uploaded by them. Business Web Innovation: Group E-activity

  7. Benefits of YouTube Provides an information source for the leisure centre Increases awareness of the leisure centre Benefits of YouTube Demonstrate their expertise in fitness Free Advertisement Customers can look at the videos on YouTube to see if the leisure centre have what they are looking for Build customer relationships by providing them with a lot of valuable information Business Web Innovation: Group E-activity

  8. What is Hootsuite? • Hootsuite is a free social media application that “is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results”. • Hootsuite can help with social media sites including, Facebook, Twitter, LinkedIn Foursquare, Wordpress and many more social media sites. It takes all of the newsfeeds from Facebook and Twitter etc. and combines them into the one easy to use application. Business Web Innovation: Group E-activity

  9. Features of Hootsuite • Hootsuite Teams can organise your social media life, as they provide a large scale management. You can scale throughout your organisation, empowering teams to engage effectively whilst maintaining control. You can create multiple teams and team members and social networks for management. • Facebook Insights allows users to measure the fans comments, likes and their page activity. • Google Analytics allows users to trace the revenue and web conversations of your social outreach. This shows you the regions of the sites traffic, for example, the different areas in the city or that geographic area. • Twitter Profile Stats allows the Leisure centres to gain an overview of their twitter account by tracking the number of their followers or the number they are following. Business Web Innovation: Group E-activity

  10. How it can be used for the Leisure Centre • If Leisure Centres have a number of social media sites, it may be hard to keep all the social media sites in line. Some organisations may have the fear of missing out; therefore Hootsuite is a great tool. • The leisure centre can use Facebook Insights to measure the fans comments, likes and their page activity. • Google Analytics can be used by the leisure centre to trace the revenue and web conversations of their social outreach. It will show the company the regions of the sites traffic. Business Web Innovation: Group E-activity

  11. Benefits of Hootsuite The leisure centre can keep involved with their conversations and can monitor key words and trending topics The leisure centre can keep up-to-date with customers comments and opinions. Benefits of Hootsuite Hootsuite can help with the leisure centres digital clutter. Hootsuite can help untangle the social media applications. Hootsuite allows you to access your Facebook, Twitter and other social media applications through the one application Business Web Innovation: Group E-activity

  12. Wikispaces

  13. What is a Wikispaces? • Wikispaces (Wiki) is a collaboration software that is used by many businesses. And • The name Wiki is from the Hawaiian word for quick. Wikispaces is a web page that the Leisure Centre can use for communication between staff. Business Web Innovation: Group E-activity

  14. Features of Wikispaces • With unlimited wikis you can create wikis for every occasion. You can add new wikis for every team, event, meeting and every project. • The discussion and comments feature allows users to “promote engagement and discussion” • You can adjust who can access your wiki with the security feature available to improve your sites security • Unlimited storage makes it easy to share files, documents, and videos. Business Web Innovation: Group E-activity

  15. How it can be used for the Leisure Centre • The leisure centre can use it as a knowledge base E.g. a fitness instructor might want to advise a client about how to treat a muscle injury, they can retrieve this information if it is already posted in the wiki. • The leisure centre can add on videos, news feeds and calendars. Business Web Innovation: Group E-activity

  16. Benefits of Wikispaces The leisure centre can use Wikispaces for projects and tracking the progress of the projects Wikispaces saves staff from emails overload Benefits of Wikispaces Wikispace can be used instead of an informal meeting . The minutes can be stored on the wiki for staff to access. Business Web Innovation: Group E-activity

  17. References • YouTube. (2013). About YouTube. Available: http://www.youtube.com/t/about_youtube. Last accessed 10/03/2013. • Hootsuite. (2013). Features. Available: http://signup.hootsuite.com/pro/?ad=ga&gclid=CLO0ptiB9bUCFc3HtAodoQ4AmA. Last accessed 28th February 2013.http://www.wikispaces.com/ • Wikispaces. (2013). Business. Available: http://www.wikispaces.com/. Last accessed 1st March 2013. Business Web Innovation: Group E-activity

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