Guide To Successful Referral Marketing

1. Guide To Successful Referral Marketing Referral marketing or word-of-mouth marketing is an effective strategy to improve sales and conversions. It is just people purchasing a product based upon the opinions of someone else. Networking events organized by various groups can help you connect to a wider audience base and increase your brand awareness. So, how do you go about building a successful referral program? Develop A Strategy A prior planning and research can help you to select a networking group which can be most beneficial for your business. Identifying these events will offer opportunities to meet the right people who can generate more referrals for your business. In this way, your connections become stronger and you attract more clients. Learn Whom to Target As a referral marketer, you must target the people who have a good rapport and strong connections with your prospective clients. This will help to raise the brand’s awareness and find new opportunities to expand your business. Interesting Facts A statistics generated by Nielsen indicates that around 92% people trust referrals from the people they know. About 77% of consumers buy a new product after learning about it from friends or family. It is estimated that 81% of US online consumers are influenced by their friends while making a purchase. Word-of-mouth marketing influences 77% of the consumers, while making a purchase decision. The probability of a product being sold increases 4-folds if it is recommended by a close friend. Location Location 11 Tayside Track, Missouri City, TX 77459 Call at: (281) 778 - 6661 Presented By: www.houstonlead.com