Business Promotion and Corporate Gifts

1. Huda International C-40, Flatted Factory Complex, Jhandewalan, Delhi-110005 Contact No. 7982790227 hudainternational2@gmail.com Business Promotion and Corporate Gifts Corporategiftsareanimportanttoolfor business promotion. Corporate gifts are used to enhance corporate image and to create goodwill. Also, they help to reinforce other promotional activities such as advertising and sales promotion. In the corporate world, gift giving is an important practice which strengthens relationships with key customers and employees as well. Exchanging gifts open the door for building new business relationships and to promote the company brand. Since corporate gifts are given directly to the key person, it forms one of the cheapest and easiest forms of direct marketing. There are certain guidelines and tips to be followed in finalizing the corporate gifts. It is a form of art in which creativity must be applied starting from the selection of the gift to presenting a gift. The type of the gift as per category of the recipient as well as industry is very important to consider while selecting the corporate gifts. Also, the branding to be done on the gift is an important factor to be considered. The packaging of the corporate gifts played a very important role. Whatever the gift is, if the packing is not proper and attractive then the value of the gift is lost. So, gift packing must be done in a proper way with good branding over it and clear corporate message.

2. Corporate Gifts or promotional gifts should also be used to support other promotional activities. For example, during trade fair, if the company give out some branded gift items such as a keychain, pens, notepad, bag, hand sanitizer etc. to visitors then it will form as a reminder of the company and brand. Whenever she/he shows that gift item she/he will recall the brand or the company. This will pave a way for getting the business inquiry and there is a high chance of conversion. Another one of the most important factor to be taken care while giving a gift is business ethics and culture. These two points should also be considered while presenting gifts. Different countries have different business ethics and culture and it must be respected and honor. Also, in the same way, the different company have their own way of business ethics and culture. Some company discourages its employee from taking the expensive gift and some company has a strict policy of not accepting any form of gifts. To conclude, corporate gifts are not only to promote one business but presenting a gift is a courtesy towards the recipient by the giver. This may or may not help in business conversion but directly or indirectly help in increasing your brand value and brand awareness. Huda International C-40, Flatted Factory Complex, Jhandewalan, Delhi-110005 Contact No. 7982790227, hudainternational2@gmail.com