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BBA in Retail Operations

The BBA Program in Retail Operations shall be for a duration of three years consisting of six semesters and is a judicious mix of skills relating to professional education and general education on credit based system.

IIBMS
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BBA in Retail Operations

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  1. BBA in Retail Operations IIBMS Institute

  2. Introduction The BBA Program in Retail Operations shall be for a duration of three years consisting of six semesters and is a judicious mix of skills relating to professional education and general education on credit based system. BBA in Retail Management will provide rigorous business and management education as well as functional specialization in Retail Management. In fact, this program will equip the student with advanced theoretical inputs and also its applications in the business.

  3. Course Structure First Year (Semester - 1) • Principles of Management - I • Principles of Micro Economics • Basic Accounts - I • Business Communication • Computer Fundamentals First Year (Semester - 2) • Organizational Behavior • Principles of Macro Economics • Basic Accounts - II • Management Information System • International Business Second Year (Semester - 3) • Human Resource Management • Marketing Management • Legal Aspects of Business • Cost and Management Accounting • Conflict Management & Negotiation Skills

  4. Second Year (Semester - 4) • Entrepreneurship Development • Leader Skills and Managerial Effectiveness • Project Management • Small Business Management • Digital Marketing & E – Commerce • Third Year (Semester - 5) • Fundamentals Of Retailing • Retail & Visual Merchandising Management • Retail Logistics Management • Customer Relationship Management • Retail Supply Chain Management • Third Year (Semester - 6) • Retail Store Operations & Mall Management • Product & Service Strategy • Retail Branding • Rural Retailing • Retail Data Analytics

  5. Objective • To give you a comprehensive understanding of retail management principles, strategies, and best practices to excel in the dynamic retail industry. • To help you acquire skills in efficient inventory control, demand forecasting, and supply chain management to optimize stock levels, reduce carrying costs, and maximize profitability. • You will learn how to cater to customer needs, understand consumer behavior, and create exceptional shopping experiences, leading to increased customer satisfaction and loyalty. • You will be able to explore the art of presenting products in an appealing and attractive manner, ultimately influencing consumer buying behavior. • To help you grasp the nuances of online retailing, including e-commerce platforms, digital marketing, and the integration of online and offline channels for a seamless shopping experience.

  6. Career Operations • Store Manager: Responsible for overseeing the daily operations of a retail store. • Retail Operations Analyst: Analyzes data related to sales, inventory, and customer behavior to make recommendations for improvement. • Inventory Manager: Manages the procurement, storage, and distribution of merchandise. • E-commerce Manager: Manages online sales platforms, oversees digital marketing strategies, and ensures a seamless online shopping experience for customers. • Market Research Analyst: Conducts research on consumer trends, market conditions, and competitor analysis to inform business decisions and strategies.

  7. More options you can explore: • Visual Merchandiser • Category Manager • Supply Chain Analyst/Manager • Retail Consultant • Franchise Manager • Entrepreneur/Small Business Owner

  8. For more details • Visit our website: https://www.iibms.org/ • Call us: +91 9930620500 • Mail us: enquiry@iibms.net

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