Certification in Hospitality Sales and Marketing

1. Certification in Hospitality Sales and Marketing

2. introduction: A certification in Hospitality Sales and Marketing is designed to provide individuals with the knowledge and skills necessary to excel in the dynamic and competitive field of hospitality. This certification program typically focuses on the unique challenges and opportunities associated with selling and marketing hospitality services, such as hotel accommodations, event spaces, and related amenities.

3. OVERVIEW Obtain an online hospitality management certificate and advance your career in the thriving hospitality industry. Gain in-depth knowledge of operations, guest services, leadership, and financial management. Unlock your potential with our recognized hospitality certifications. Choose from a variety of specialized programs in areas such as event management, hotel operations, food and beverage management, and guest relations.

4. Course structure • Module I: Marketing ConceptMarketing for Hospitality & Tourism • What is Hospitality & Tourism Marketing • Importance of Marketing • Tourism Marketing • Core Marketing Concepts • Marketing Highlights- Needs, Wants & Demands • Product- Value Satisfaction & Quality • Exchange, Transactions and Relationships • Market. • Marketing Environment • Marketing Mix • Module II: Consumer Markets and Consumer Buying BehaviourA Model of Consumer Behaviour • Personnel Characteristics Affecting Consumer Behaviour • Cultural Factors • Social Factors • Personal Factors • Psychological Factors • Consumer Involvement in the Buying Decision • The Buyer Decision Process • Need Recognition • Information Search • Evaluation of Alternatives • Purchase Decision • Post-purchase Behaviour

5. Course structure • Module III: Market Segmentation- Targeting & Positioning:Market Segmentation • Geographic Segmentation • Demographic Segmentation • Psychographic Segmentation • Behaviour Segmentation • Requirements for Effective Segmentation • Market Targeting • Evaluating Market Segments • Market Positioning • Positioning Strategies • Choosing and implementing a positioning strategy • Communicating and delivering the chosen position • Module IV: The Role of Marketing in Strategic Planning: • Nature of high-performance business Stakeholders Processes Resources Organisation Corporate Strategic Planning Defining the Corporate Mission Establishing Strategic Business Units (SBU) Assigning Resources to Each SBU Planning New Business Business Strategy Planning Business Mission External Environmental Analysis Internal Environmental Analysis Goal Formulation Strategy Formulation Program Formulation Implementation Feedback and Control

6. Course structure Module V: Service Characteristics of Hospitality and Tourism Marketing Module VI: Distribution Channels • The Service Culture • Characteristics of Service Marketing • Intangibility • Inseparability • VariabilityPerishability • Management Strategies for Service Businesses • Managing Differentiation • Managing Service Quality • Tangibilising the Product • Managing the Physical Surroundings • Stress Advantages of Non-ownership • “Greening “of the Hospitality Industry • Managing Employees as Part of the Product • Managing Perceived Risk • Managing Capacity and Demand • Managing Consistency • Nature and Importance of Distribution Systems • Nature of Distribution Channels • Why are Marketing Intermediaries Used? • Distribution Channel Functions • Number of Channel Levels • Marketing Intermediaries • Channel Behaviour and the Organisation • Channel Behaviour • Channel Organisation • Channel Management Decisions

7. Career Opportunities Sales and Marketing Executive: With a focus on hospitality sales and marketing, you can pursue roles as a sales or marketing executive within hotels, resorts, event venues, or other hospitality establishments. Revenue Manager: As a certified professional, you may explore opportunities as a revenue manager. In this role, you would be responsible for optimizing pricing strategies, managing inventory, and analyzing market trends to maximize revenue for the hospitality property.Event Planner or Coordinator:Many hospitality settings host events, conferences, and weddings. With a specialization in hospitality sales and marketing, you can pursue a career as an event planner. Digital Marketing Specialist:Given the increasing importance of digital marketing in the hospitality industry, your certification could lead to a role as a digital marketing specialist.

8. For more details: Call us : +91 9930620500 Visit our website : https://www.iibms.org/ Mail us at : enquiry@iibms.net