How a PGDM in Digital Marketing Can Accelerate Your Career

1. How a PGDM in Digital Marketing Can Accelerate Your Career Times have changed now. Digital marketing is becoming vital because it connects a business with its customers online and proves effective for organisations of all sizes. In other words, it helps companies reach ideal clients through Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media Marketing, and Email Marketing. The developing disciplines of the digital marketing field provide several options for affordability, innovation, targeting, profitability and measurability. In addition, this field has opened doors for students to many opportunities, such as Digital Marketers, PPC Experts, SEO Analysts, Social Media Managers, etc. The digital marketing sector is booming and expected to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India had around 700 million Internet users, and the numbers are expected to grow to over 970 million users by 2025. In India, over 500+ business schools and universities, both private and government, offer PGDM in Digital Marketing to interested students. However, pursuing a PGDM course in Bangalore is highly beneficial as the city is the hub for top IT and management companies. A PGDM in Digital Marketing is one of the most famous and sought-after diplomas students can take to build their skills in the market and business. After graduation, students can opt for PGDM in Digital Marketing to explore several career opportunities. Career Opportunities After PGDM In Digital Marketing Following are some famous job profiles, along with their roles and responsibilities, which one can opt for after finishing a PGDM In Digital Marketing: Digital Marketing Manager  Identify potential markets  Work with top management  Study the economic and political environment  Supervise and coordinate business activities  Create a market plan  Launch new products or services  Evaluate the product  Select the channels of distribution Advertising Manager  Collect artwork on time and approve it for publication  Hire and train new advertising professionals  Check the result of advertising campaigns  Identify new strategies  Approve all advertising media for print or web Brand Manager  Maintain and establish new brand budgets  Manage, create and execute market programmes  Handle the brand communication strategy using various mediums

2.  Stay up to date on market trends and competitive activities Client Servicing Manager  Communicate with customers and maintain good relationships with them  Solve complex customer problems  Oversee a team and train team members  Keep a record of clients  Support team members Content Marketing Manager  Planning an editorial calendar  Editing content  Updating old content  Developing a content strategy  Creating content  Testing content elements such as headlines  Setting deadlines and ensuring they are met  Generating ideas for content Account Manager  Prepare status reports on accounts  Manage everyday client communication  Handle and manage the internal team  Handle customer input and feedback  Manage clients through phone, email, online presentations, etc. Social Media Manager  Analysing running campaigns  Developing and planning social media campaigns  Uploading content across social media accounts  Check SEO and web traffic metrics Business Development Manager  Training business development employees Planning, implementing and researching the latest target market initiatives  Pursuing leads through the sales cycle  Develop a plan for the growth of the business Public Relations Manager  Messaging and positioning  Internal communications  Corporate communications  Media training  Media monitoring and analysis Media Strategist  Run all delivery analyses

3.  Transfer raw report outputs into readable  Handle day-to-day tasks The purpose of a PGDM degree is to give students a broad understanding of the business world. After completing PGDM in Digital Marketing, students are also eligible to become professors at any institution. In addition, students pursuing this two-year diploma build several skills, capabilities and abilities that are highly beneficial for them in future.