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Get Your Brand Memorable With Unboxing an Experience

A process that places the customer at the center, focusing on how they will interact with the product once it is delivered. This covers how the packaging design box will look, how the product will be presented with it. https://emediacreative.com.au/unboxing-an-experience/ This infographic has no affiliation with this website.

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Get Your Brand Memorable With Unboxing an Experience

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  1. UNBOXING AN EXPERIENCE Inadigitalrealm, wearebeginningtoseeagradualdecline ofin-storetouchpointsasbusinessesswitchfocustoe- commerceandtheonlineexperience. Billionsofproductsarepurchaseddaily, packagedupinboxesand shippedtocustomersworldwide. Thetruthforthemajorityof businessesisthatthereislittlethoughtgiventotheoffline experienceoncethetransactionhasbeenmade. Shippingusually involvesthestandardcardboardbox, sealedwithsomecleartape, slappedwithanaddressstickerandsentonit’swaytothecustomer. Thisseeminglyinsignificantprocessisactuallyoneofthemostunder- utilisedopportunitiesthatcanenhanceacustomerexperience. 1 2 TRUNK CLUB UNBOXING DOLLAR SHAVE CLUB  TrunkClub  usescustombrandedboxes, makingtheirproductsinstantlyrecognisable upondelivery. Opentheseupandtheir productsarewrappedandarrangedsowell thatitinstantlymakesthecustomerfeellike theyhavepulledapresentfromahigh-end storeshelf.  Anotherbrandsuccessfullytappingintothe ideaisDollarShaveClub. Whilsttheseboxes don’tlookuniquefromtheoutside, once opened, productsareperfectlyencasedand readytoshine. Clevermessagingisrighton brandandguaranteedtocauseachuckle.  3 4 HOGWARTS RUNNING CLUB APPLE TheHogwartsRunningClubisanon-profit fan-basedrunningclubthathas incorporatedasubtlemessageforfans “Dobbyhasheardofyourgreatness!”- a simplewaytobringasmileandencourage socialsharing. Appleisamasterinthepackagingexperience, fitwithateamdevotedtoopeninghundredsof boxes. AsApple’sseniorvicepresident, Jonathan Ive, ofindustrialdesignexplains “Youdesigna ritualofunpackingtomaketheproductfeel special. Packagingcanbetheatre, itcancreate astory.” 

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