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Packaging Trends For The Overwhelmed Consumer

See Packaging Trends with samples, to increase the attention of the overwhelmed Consumer in 2017. Visit https://goo.gl/bbAHKK for more details about design trends

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Packaging Trends For The Overwhelmed Consumer

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  1. 6 FORTHEOVERWHELMEDCONSUMER PACKAGINGTRENDS Accordingtoscientists, theageofsmartphoneshaslefttoday’sconsumerwithanincreasingly shortattentionspanandaheightenedsenseofbeingoverwhelmedbyinformation. Let’stakealookatsomeinspiringessentialistpackagingexamples. 1 2 TYLENOL TRIDENT Tylenolinstantlyunderstandthemindsetof thecustomerandalleviatetheirpainof stumblingdownpharmacyaislestofindthe rightproductbycallingouteachproduct’s bestuse. Clearandcompellingthough certainlynotstarkandcold. Tridentchoosesminimalgraphicsoverwords tocleverlyconveytheproductandit’s relevanceasasugarfreegum – toprotect teethandgumsandgiveyouabrighter, whitersmile. I’mstillsmilingatthisone… 3 4 BASIC PRODUCTS WILLIAM WHISTLE TEA & COFFEE ‘Un-choose – gowithstraightforward’ isBasic Product’sstraightforwardmessageto consumers, encouragingthemtochoosebrands / productsinfavourofsimplicityandhonesty. A productthatdoeswhatitsaysitdoesand packagingthatappealstooverwhelmed customers. WilliamWhisltleTea & Coffeeofferawell- developedbrandstoryandpersonalitythat shinesthroughconsistentlyacrossallproducts andpackstocreateauniquesenseofbrand, playfulnessandrelevance. 5 6 FROLIC BITE BARS Anotherbrandthat’stellingitlikeitis. Simple, uncomplicated, transparent, Frolic’srangeof peanutbutterjarsareeverythingyouneed themtobe. Usingboldtypographyand2- colourpalettetocommunicatetheessentials incrowdedfoodaisles… I’msold. Uncomplicatedpackagingforanhonestly healthyproduct, reinforcedthroughthe tagline ‘& that’sall’. Bright, singlecolour illustrationsencaseanddrawattentiontothe brandlogowhilstofferingavisualguideto flavour. 

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